Part-Time Marketing and Communications Manager
Part-Time Marketing and Communications Manager
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Job Description
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Approval of remote and hybrid work is not guaranteed regardless of work additional information on remote work at Penn State seeNotice to Out of State Applicants.
JOB DESCRIPTION AND POSITION REQUIREMENTS:
Statewide Marketing and Communications Manager
- Location: Hybrid Harrisburg PA (including some instate travel)
- Employment Type: Parttime 20 hours/week)
- Reports To: Director of Statewide Initiatives
Are you ready to shape the narrative of innovation throughout Pennsylvania
Ben Franklin Technology Partners (BFTP) is seeking a bold savvy and strategic Statewide Marketing and Communications Manager to enhance our brand across the state. In this highimpact role you will drive the statewide marketing strategy while unifying the brand presence and messaging across four regional centers amplify our impact and engage with key audiences including entrepreneurs investors policymakers and the media. If you are inspired by storytelling collaboration and driving genuine economic change this flexible parttime position presents a unique opportunity to champion innovation and foster economic growth in a vibrant missiondriven setting.
About Us
For over 40 years Ben Franklin Technology Partners has been a catalyst for innovation job creation and regional economic growth throughout Pennsylvania. Through investments mentorship and strategic resources BFTP empowers earlystage startups and established manufacturers to grow and thrive. Learn more:
Key Responsibilities
Statewide Strategy and Coordination
- Develop and execute a unified statewide marketing and communications strategy with regional teams and the Director of Statewide Initiatives.
- Align messaging and priorities across regional leads and external partners on shared communications initiatives.
- Lead in creating statewide campaigns legislative reports and multimedia storytelling.
- Act as the primary marketing and communications liaison to the Commonwealth of Pennsylvania and other statelevel economic development agencies.
- Oversee and maintain statewide communications assets including social media websites and brand materials.
Branding and Messaging
- Ensure consistent brand identity tone and messaging across all regions and platforms.
- Collaborate with regional marketing teams to refine and manage brand guidelines effectively.
- Provide strategic oversight of statewide public relations and crisis communication efforts.
- Work with external consultants and the Director of Statewide Initiatives to create and maintain effective advocacy messaging and content to advance statewide BFTP priorities.
Digital and Content Management
- Manage and optimize BFTPs statewide website email marketing and social media channels.
- Create and oversee digital content (e.g. blogs video newsletters reports etc. highlighting BFTPs success stories and impact.
- Leverage data analytics tools to track analyze and report digital performance; adjust strategies to maximize engagement.
Stakeholder Engagement & Events
- Support planning and promotion of statewide events innovation showcases and legislative briefings.
- Collaborate and oversee statewide media relations and press releases.
- Establish and strengthen connections with media outlets partner organizations and collaborators within the ecosystem to enhance BFTPs reach.
Collaboration and Leadership
- In partnership with the Director of Statewide Initiatives lead regular communications calls and working groups across regional centers.
- Identify and manage shared marketing vendors and resources when appropriate.
- Support and guide regional teams on marketing tools trends and best practices.
Required Skills & Experience
- Minimally requires a bachelors degree in marketing communications public relations journalism or related field (masters preferred) and seven or more years of directly related work experience or an equivalent combination of education and experience.
- Progressive professional work experience in marketing communications or brand strategy ideally in innovation economic development or the nonprofit/public sector is highly strongly preferred.
- Proven ability to design and lead integrated marketing strategies across complex organizations.
- Exceptional writing and communication skills including experience creating content for executives and media outlets.
- Strong project management skills; able to manage multiple priorities across regions.
- Proficient with CRM systems email marketing platforms social media management website CMS and analytics tools.
- Skilled at collaborating with diverse stakeholders in a decentralized hybrid environment.
- Based in Pennsylvania able to travel instate (occasionally overnight) as needed.
Desired Skills & Experience
- Understanding Pennsylvanias entrepreneurial ecosystem public policy and economic development landscape.
- Experience in legislative communications or messaging related to government affairs.
- Graphic design skills or visual communication abilities are a plus.
This job requires that you operate a motor vehicle as a part of your job duties. A valid US drivers license and successful completion of a motor vehicle records check will be required in addition to standard background checks.
The Pennsylvania State University is committed to and accountable for advancing diversity equity inclusion and sustainability in all of its forms. We embrace individual uniqueness foster a culture of inclusion that supports both broad and specific diversity initiatives leverage the educational and institutional benefits of diversity in society and nature and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988 Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security such as those concerning alcohol and drug use crime prevention the reporting of crimes sexual and other matters. The ASR is available for review here.
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity affirmative action employer and is committed to providing employment opportunities to all qualified applicants without regard to race color religion age sex sexual orientation gender identity national origin disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability please contact.
Federal Contractors Labor Law Poster
HotlinesRequired Experience:
Manager
Employment Type
Part-Time
