Senior Manager Retail Marketing Engagement Lead Retail Bank

At Capital One were building a leading informationbased technology company. Founderled by Chairman and Chief Executive Officer Richard Fairbank Capital One is on a mission to help our customers succeed by bringing ingenuity simplicity and humanity to banking.

Capital One a Fortune Magazine 100 Best Companies to Work For is seeking a seasoned marketer Senior Manager Retail Marketing Engagement to drive visibility to our brand defining cafes. The ideal candidate is a seasoned leader who will be the strategic and executional lead responsible for solving caf engagement at scalecreating and executing integrated marketing plans that increase awareness and drive traffic both nationally and locally. Youll work across digital social and physical channels to engage new and existing customers while building and amplifying cafs within our network. Reporting to the Banks Director of Retail Marketing the Senior Manager of Retail Marketing Engagement is a key member of the Banks Integrated Marketing team and will lead an inhouse team of highperforming marketers dedicated to marketing to reach customers and deepen customer engagement.

To be successful in this role the ideal candidate will be comfortable working within ambiguity and navigating an everchanging business landscape. The ideal candidate will be solving for cafe engagement at scale while increasing awareness and driving traffic at a national and local level. Additionally the candidate has a keen eye for data & analytics and experience delivering thoughtful datadriven strategic recommendations to partners and leaders. If you are energized by transforming the banking industry with a humancentric approach influencing branding growing as a marketer and driving business results this is the role for you.

Your Role:

A passionate marketer with a track record of delivering breakthrough results who is known for unique ability to develop insightdriven campaigns. The Senior Manager Cafe Engagement position will be the strategic and executional lead responsible for solving caf engagement at scale. Youll work across Bank digital social Brand creative and physical channels to engage new and existing customers while building and amplifying the unique identity of each caf within our network. This role will bring ideas to life in creative ways that are persuasive while also being a highly collaborative contributor. Additionally this role will oversee customercentric marketing stories and deliver integrated content to help bring Banking Reimagined and our Cafe stories to the masses. This role will partner with multiple stakeholder groups including Retail Marketing Digital Marketing Advertising Social teams physical channels and external agencies to deliver and execute insightdriven campaigns and content that establish Capital One as a bank that is looking out for customers and their money.

Responsibilities:

• Own the Retail Marketing Caf Engagement Strategy development and performance of Retail marketing campaigns

• Act as a strong confident and visionary team lead with the capability to translate strategy into action for direct reports

• Lead develop and build a high performing team

• Develop and implement a scalable engagement strategy that increases awareness and drives consistent traffic to cafs tailored for both national impact and local resonance.

• Own and optimize Now Open campaigns seasonal promotions and ongoing consumer engagement initiatives across all relevant marketing channels.

• Lead the planning and of alwayson content across internal platforms email digital channels and social media to continuously engage customers and reinforce brand storytelling.

• Manage the local marketing ecosystem including cafspecific web pages local listings and event pages to ensure accuracy discoverability and relevance.

• Build and manage an influencer strategy that supports both national campaigns and local market moments

• Oversee organic and reactive social media to amplify reach and engagement.

• Partner closely with creative digital and operations to bring campaigns to life

• Oversee ATM campaigns to align with broader brand initiatives and drive instore engagement.

• Manage stakeholder communications and expectations throughout the campaign lifecycle

• Advance our channel optimizations by improving analytics and testing capabilities measurement/KPI (Key Performance Indicator)/metrics framework and reporting suites

• Partner with our creative team to optimize creative assets

• Continuously monitor campaign performance and identify/execute opportunities for inflight enhancements

• Detailoriented with strong prioritization skills managing multiple projects stakeholders and deadlines while maintaining a high level of excellence and accuracy

• Able to partner effectively with crossfunctional teams across a large organization work autonomously and navigate ambiguity

• Able to effectively influence both peers and senior leadership

• Superior problemsolving skills combined with team facilitation skills with ability to frame issues effectively for the executive audience

• Strong leadership team building interpersonal and aboveaverage communication skills

• Ability to maintain a serviceoriented team culture and mindset that delivers consistent and high quality work

• Ability to identify and translate goals and objectives into strategies plans and tactics

Basic Qualifications:

• Bachelors degree or military experience

• At least 8 years of experience in digital or social marketing

• At least 8 years of experience planning executing and analyzing marketing programs

• At least 8 years of experience in Business to Consumer (B2C) direct response marketing

• At least 8 years of experience in interpreting marketing program results and identifying cause & effect trends

• At least 4 years of people management experience

Preferred Qualifications:

• Masters degree

• 10 years of experience in Direct Marketing and Brand Management in a Business to Consumer (B2C) environment

• 5 years of experience leading cross functional teams within an organization

At this time Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum fulltime annual salaries for this role are listed below by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for parttime roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter.

Capital One offers a comprehensive competitive and inclusive set of health financial and other benefits that support your total wellbeing. Learn more at theCapital One Careers website. Eligibility varies based on full or parttime status exempt or nonexempt status and management level.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).