Marketing Manager Books Customer Value

Do you love books Do you want to be part of a team that is reenvisioning how to use gamification elements to build fun customerfacing experiences that generate truly incremental engagement

The Books Customer Value team is looking for a dataoriented highly motivated Marketing Manager to own our initiatives marketing strategy and create bestinclass crosschannel experiences to drive customer reading engagement.

The successful candidate is customer obsessed entrepreneurial and an expert at translating metrics into actionable customer insights. They will devise and implement pitchperfect marketing and merchandising strategies are adept in project management and effective at partnering with team members and stakeholders to raise the bar for all Books customers. They must be comfortable working at both the strategic level (using customer insights and data to generate innovative ideas for growth) and at the tactical level (executing experiments optimizing campaigns analyzing results and improving marketing processes and scalability).

To deliver results you will be responsible for endtoend gamification marketing from ideation to analysis. You will work alongside product managers to define multiple product roadmaps influence business strategy and directly own initiatives such as our standalone acquisition offers. You will work crossfunctionally with central traffic teams devices teams and global books marketing to achieve success.

Responsibilities include:
Conceptualize plan execute and analyze multichannel marketing strategies
Utilize technical knowledge of marketing tools and automation features to improve processes and productivity
Develop a strong understanding of customer behavior at each stage in the lifecycle and which incentives and messaging are most effective at engaging them
Build detailed project marketing and GTM plans including campaign goals branding and messaging segmentation strategy and distribution channels
Test and refine new marketing approaches and channels to reach new audiences
Earn trust at all levels and with global stakeholders through excellent communication and collaboration
Provide insights to drive an informed marketing strategy based on key metrics historical data and trend reporting
Create and maintain scalable repeatable methods of measurement and performance tracking for campaigns


Experience using data and metrics to drive improvements
4 years of professional noninternship marketing experience
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels

Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98200/year in our lowest geographic market up to $179600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.