Job Scopes & Responsibilities:
Conceptualise develop and execute efficient marketing strategies to grow the awareness of company s brand and products within the stipulated marketing budget
Identify the right target audience demographics and craft effective communication plans and message to the target audience.
Generate design concepts and ideas for marketing campaigns and communication materials
Organise and oversee marketing calendar with advertisements communication campaigns (social media TV etc) exhibitions and promotional events
Build plan conceptualise and implement overall digital strategy by generating content direction and ideas for brand and product awareness product education and audience engagement for social media pages and work with digital agencies to grow followers and boost creative content posts
Monthly review of digital media activities results and insights gathering to improve marketing communications
Manage and improve online content and interface through SEO and Google Analytics monthly results
Follow up with customers enquiries from Companys website official email and social media pages on Facebook and Instagram and online stores
Manage all online platforms such as company website and online stores with updated product models and information
Create marketing collaterals such as product leaflets packages pricelists promotional leaflets/brochures and POPs and ensure availability at all customer touch points
Plan conceptualize and develop prominent shop display counters for brand and products awareness
Source and purchase corporate/consumer gifts/door gifts for sales promotions exhibitions and events
Establish good relationship with all relevant internal and external stakeholders to ensure smooth and timely delivery of marketing and branding activities
Work closely with sales service teams and dealers to understand their needs to improve the effectiveness of marketing communications
Conduct market research and analysis to evaluate promotion trends our brand and products awareness in the market and competition from other brands
Stay up to date with the latest market trends and marketing best practices
Working hours:
9am to 6pm
Marketing Executive
Education
Degree / diploma