The Creator Marketing teams vision is to strategically and creatively attract and retain a diverse population of quality Creators (influencers & publishers) at scale. We scale proven marketing strategies across the Creator community covering the full funnel of attracting retaining and educating. Using existing and new communication mechanisms segmentation and data we engage and educate Creators collect Voice of the Creator feedback and translate learnings to product partners. We strive to empower and inspire creators with content education and support they need to be successful through our scaled Creator Education function and develop mechanisms to promote community among influencers to be inspired by their peers and share best practices.
We are seeking an experienced strategic resultsoriented marketer to drive a 360 education strategy for Creators. In this role you will work crossfunctionally with marketing product and business development teams to equip and empower creators with the information and tools they need to be successful in our program. You will lead the education roadmap drive strategy (content and CX) for our scaled education hub (Creator University) explore new education channels and formats and integrate education at critical points in a Creators lifecycle. You will concept and lead webinars and interactive office hours (must be comfortable on camera). You will concept spearhead and launch our netnew education ambassador program. This role will drive international parity and scale education across international marketplaces and work closely with internal and external operational agencies to create a bestinclass Creator experience.
Key job responsibilities
Key job responsibilities
Create and drive the Creator education roadmap identifying key moments and formats for educational content
Up level 360 education strategy focusing on existing and new channels to reach creators with the most effective content
Own education content across all platforms and marketing materials such as on social media and at physical events
Optimize education content to drive broader program KPIs
Define how best to measure impact of education efforts and own reporting into regular forums (ie WBR event recaps etc.
Lead international parity for Creator U (education hub) to adapt and scale for 22 international marketplaces; liaising with international marketing lead to determine which locales should support which content
Identify & drive improvements to creator education CX
Manage & oversee operational agency to execute education UX
Execute biweekly onboarding webinars (via Zoom) to offer new Creators a forum to learn 101 information and ask questions
Plan execute and participate in virtual events (webinars) *should be comfortable on camera
6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience leading gotomarket for consumer software or hardware product launches
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation profiling and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
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Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.