Digital Acquisition Manager- Savings Search Capability

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TheDigital Acquisition Manager Savings Search Capability will be accountable for leading the strategic & tactical planning/ development of digital acquisition for US Savings along with serving as the paid search SME across LOBs and helping to manage and accelerate the delivery of digital acquisition capability in the US.

As a line of business digital lead the role will champion paid digital programs endtoend from inception through launch and develop overarching strategy across all digital channels to meet the acquisition goals with a holistic view on the customer. Bringing tactical plans to life ability to evaluate data & optimize towards performance is essential to succeed as we continuously drive innovation through test & learn. Serve as paid search subject matter expert and channel lead across LOBs to help audit performance define best practices and identify optimization opportunities. Project manage development of US digital marketing capabilities in partnership with internal teams and vendor/agency partners

Reporting to the Head of US Digital Acquisition Marketing the successful candidate will work closely with the rest of digital marketing team product marketing teams and crossfunctional teams (SEO Digital Channels Marketing bmo Digital Sales Personalization Creative Services) as well as external partners to manage all aspects of the digital activities and apply industry best practices.

Desired Skills and Experience

Knowledge:
PostSecondary/Bachelors Degree in Marketing/Business
Solid understanding of digital channels and digital success metrics

Expert knowledge in media planning buying and optimization

68 years in digital marketing across search/social/display

34 years experience in SEM/PPC

34 years experience in display & RTB/Programmatic

23 years experience in social channels

Handson experience with Google Marketing Platform Campaign Manager DV360 SA360 GA4

Handson experience with selfserve advertising platforms Google Ads Meta etc.

Experience working with digital analytics Google Analytics Adobe Analytics

Experience working with marketing tech solutions DMP SFMC attribution modeling tools
Ability to report/evaluate the media performance results and drive insights for the business

Experience evaluating digital creative copy/design and campaign landing pages

Financial Services environment and/or performance/acquisition driven campaign an asset
Experience working in an Advertising Agency/managing an Agency preferred

Skills:

Proactive team player

Analytical/datadriven thinking and problemsolving skills

Interpersonal relationship management skills to navigate matrix environment

Strong business acumen. Relate to the overall business result and translate into digital channel activity

Integrated marketing communication and planning skills

Attention to detail and passion for quality

Time management skills and ability to balance multiple projects/deadlines

Strong oral written communication skills to influence stakeholders and align on unifying direction

Strong proficiency in Microsoft Excel

Key Accountabilities:

15 A. Planning Support
Lead the strategic planning development and of paid digital acquisition for US Savings including media planning budgeting reporting/insights billing audience strategy and creative messaging as part of integrated campaigns developed for the product portfolio

Build holistic annual/monthly target forecast & tactical priorities for all channels (Display/programmatic Search Social Affiliates) in alignment with the business goals

Lead the development implementation review and revision of fiscal year work plan

Review progress to plans. Develop and communicate actions necessary to correct internal and external issues followed by active participation in the implementation of the actions. Escalate significant issues as necessary

15 B. Marketing & Digital Insight
Understand the digital experience and how it applies to each product portfolio from all business aspects including competitive position market position customer journey and channel requirements to inform positioning and enhancing the digital experience on external positioning and communication requirements
Leverage external publications trade publications and other sources of information to be informed about marketing in general and for digital marketing environment
Stay abreast of innovative marketing and digital approaches related to external and internal communication and continually push the envelope to ensure BMO employs and leverages all opportunities to present our message and offer in the most compelling and engaging way
Document and understand the US marketplace including impacts of the new players entering the market

Using market knowledge customer information and analytics tools assess customer needs and make recommendations for how to improve overall business results
Measure and analyze the effectiveness and impact of project communication deliverables identifying opportunities for improvements and leverage the knowledge in development of future project communications deliverables

Evaluate executed programs holistically across all aspects (channels message offer competition etc. and drive shareable insights
Own reporting to track performance relative to plan and against main KPIs generate insights and share with key stakeholders

Use Adobe Analytics Google Analytics platform data and dashboards to monitor and analyze performance and identify optimization opportunities

20 C. Coordination of Campaign Development
Provide digital support for campaigns including budgeting target setting and messaging as part of integrated campaigns developed for the product portfolio. Consider strategy relevance through research of competitive spend and awareness levels. Recommend changes as required
Manage the of digital marketing campaigns for all channels SEM Social Display Affiliates

Maintain all channels according to the industry standards and best practices

Develop DMP/marketing tech integration roadmap and execute through crosschannel/team collaboration
Manage product/rate changes by coordinating with agencies and vendors to update ad copy

Monitor budget pacing vs. plan and provide QA support to ensure strong campaign across creative tracking audiences etc.

Provide billing assistance for monthend accruals and invoicing

Lead and coordinate the of communications including the following key activities:

• Clear understanding of business objectives and target
• Timeline & budget management
• Asset list development with specs requirements
• Appropriate internal and external approvals
• Alignment with overall brand guideline in compliant with legal/disclosure requirements
  

15 D. Paid Search Management

Serve as paid search subject matter expert and channel lead across LOBs

Audit performance identify optimization opportunities and advise on overall strategy

Define and create best practices documentation around launch and optimization along with reporting

15 E. Digital Capability Management

Project manage development of US digital marketing capabilities in partnership with internal teams and vendor/agency partners

Help accelerate advanced targeting & customer insights using valuebased bidding and first party data along with durable reporting and measurement

10 F. Relationship Management
Build and maintain effective relationships with internal partners and external partners. Influence these partners in order to build the brand enhance communication programs and take advantage of synergies
Represent the digital experience in any discussions regarding digital marketing requirements in partnership with Corporate Marketing and in accordance with established policies and procedures

10 G. Risk Management and Control
Monitor marketing communications to ensure adherence to standards of third party brands and compliance with legal privacy legislative and association regulations
Provide budget information to the line of business leads to facilitate an overall view of marketing spend
Ensure all required authorizations and approvals are obtained for the of promotional advertising campaigns

Salary:

Pay Type:

The above represents BMO Financial Groups pay range and type.

Salaries will vary based on factors such as location skills experience education and qualifications for the role and may include a commission structure. Salaries for parttime roles will be prorated based on number of hours regularly worked. For commission roles the salary listed above represents BMO Financial Groups expected target for the first year in this position.

BMO Financial Groups total compensation package will vary based on the pay type of the position and may include performancebased incentives discretionary bonuses as well as other perks and rewards. BMO also offers health insurance tuition reimbursement accident and life insurance and retirement savings plans. To view more details of our benefits please visit: Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting positive change for our customers our communities and our people. By working together innovating and pushing boundaries we transform lives and businesses and power economic growth around the world.

As a member of the BMO team you are valued respected and heard and you have more ways to grow and make an impact. We strive to help you make an impact from day one for yourself and our customers. Well support you with the tools and resources you need to reach new milestones as you help our customers reach theirs. From indepth training and coaching to manager support and networkbuilding opportunities well help you gain valuable experience and broaden your skillset.

To find out more visit us at is proud to be an equal employment opportunity employer. We evaluate applicants without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or any other legally protected characteristics. We also consider applicants with criminal histories consistent with applicable federal state and local law.

BMO is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process please send an email to and let us know the nature of your request and your contact information.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO directly or indirectly will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid written and fully executed agency agreement contract for service to submit resumes.