CA Video Strategy and Go-To-Market Specialist WW Video Strategy and GTM
CA Video Strategy and Go-To-Market Specialist WW Video Strategy and GTM
Posted on :
13-04-2025
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1 Vacancy
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Job Description
Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce entertainment and advertising offering unique advertising products (Sponsored Products Sponsored Brands and Sponsored Display) enterprise ad tech (Amazon DSP Amazon Ad Server Amazon Marketing Cloud Amazon Publisher Services) and a rich array of unique creative format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties including Prime Video Thursday Night Football FreeVee Twitch and FireTV as well as on thirdparty publishers via Amazon Publisher Services.
We start with the customer and work backwards in everything we do including in advertising. We believe that advertising when done well enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.
We seek a seasoned contributor to join the WW Video Strategy and GTM Team. This role will report directly to the Head of WW Video GoToMarket and contribute in developing the unified gotomarket strategy and strategic for advertising solutions across Amazon video and streaming properties globally. He/she will partner with the broader WW and regional GTM teams helping to set the total Video strategy.
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization bringing innovation and growing adoption of Amazon Video Ads. In particular he/she will:
Drive the CA vision value proposition programs planning and packaging solutions to grow our video GTM approach across all video properties
Drive adoption of Amazons video advertising offerings including business management in support of Video org goals around revenue product adoption advertiser maturity advancement etc.
Work directly with regional Video Sales Specialist and sales team via sales enablement and demand generation strategies to achieve our revenue and adoption targets
Develop the CA endtoend strategy for positioning pricing packaging and planning of Amazons STV advertising offerings working alongside WW GTM
Aggregate VOC and partner with WW GTM to drive video solutions for customers and growth for Amazon; produce stackranked set of sales priorities and influence requirements roadmap decisions and tradeoffs
Partner with Ads Marketing on Video Sales and Marketing narratives
Work with the WW GTM team to customize the macro global strategy to the CA market
Assist in regional training development for sales enablement
Key job responsibilities
The ideal candidate will possess a revenue and strategic leadership background within video and STV that enables them to drive a comprehensive gotomarket strategy around how Amazon approaches video advertising. This leader will partner crossfunctionally across leaders within Amazons video properties and work closely with Sales to drive revenue growth in this segment.
DESIRED QUALIFICATIONS
A selfstarter with demonstrated ability to think strategically and analytically about sales business product and technical challenges with the ability to build and convey compelling value propositions and work crossorganizationally to build consensus
A strong track record in developing and launching gotomarket strategies within streaming and video
Experience working with Product teams for roadmap decisioning and packaging
Experience working with content creators and showrunners to develop advertising opportunities
Ability to quickly assess current highpotential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver
Track record of building programs such as joint business plans commercial agreements inventive structures and service offerings
Proven track record of working with customers to introduce new products develop market fit and help the broader organization scale sales of the solution
PROFESSIONAL LEADERSHIP TRAITS
Exhibits excellent business judgment
Has relentlessly high standards
Thinks strategically but stays on top of tactical
Utilizes creative innovative thinking
Thinks big and has convictions
Is action and results oriented
Is highly analytical and structured
Bachelors degree
10 years in sales strategy business development product management digital media strategy or GTM at a media & entertainment company
Experience in previous roles managing relationships with senior stakeholders including: Product leaders Sales Account Management Finance and Marketing
Experience working and communicating with multiple stakeholders Clevel executives and cross functional teams or equivalent
Extensive knowledge of digital media landscape video advertising and AdTech (e.g. Identity resolution DSPs programmatic media premium digital video performance advertising)
Experience identifying negotiating and executing complex legal agreements
Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
Experience building and executing product and sales strategies across teams at scale globally
Data Analysis proficiency to build data driven sales strategies
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
We start with the customer and work backwards in everything we do including in advertising. We believe that advertising when done well enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.
We seek a seasoned contributor to join the WW Video Strategy and GTM Team. This role will report directly to the Head of WW Video GoToMarket and contribute in developing the unified gotomarket strategy and strategic for advertising solutions across Amazon video and streaming properties globally. He/she will partner with the broader WW and regional GTM teams helping to set the total Video strategy.
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization bringing innovation and growing adoption of Amazon Video Ads. In particular he/she will:
Drive the CA vision value proposition programs planning and packaging solutions to grow our video GTM approach across all video properties
Drive adoption of Amazons video advertising offerings including business management in support of Video org goals around revenue product adoption advertiser maturity advancement etc.
Work directly with regional Video Sales Specialist and sales team via sales enablement and demand generation strategies to achieve our revenue and adoption targets
Develop the CA endtoend strategy for positioning pricing packaging and planning of Amazons STV advertising offerings working alongside WW GTM
Aggregate VOC and partner with WW GTM to drive video solutions for customers and growth for Amazon; produce stackranked set of sales priorities and influence requirements roadmap decisions and tradeoffs
Partner with Ads Marketing on Video Sales and Marketing narratives
Work with the WW GTM team to customize the macro global strategy to the CA market
Assist in regional training development for sales enablement
Key job responsibilities
The ideal candidate will possess a revenue and strategic leadership background within video and STV that enables them to drive a comprehensive gotomarket strategy around how Amazon approaches video advertising. This leader will partner crossfunctionally across leaders within Amazons video properties and work closely with Sales to drive revenue growth in this segment.
DESIRED QUALIFICATIONS
A selfstarter with demonstrated ability to think strategically and analytically about sales business product and technical challenges with the ability to build and convey compelling value propositions and work crossorganizationally to build consensus
A strong track record in developing and launching gotomarket strategies within streaming and video
Experience working with Product teams for roadmap decisioning and packaging
Experience working with content creators and showrunners to develop advertising opportunities
Ability to quickly assess current highpotential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver
Track record of building programs such as joint business plans commercial agreements inventive structures and service offerings
Proven track record of working with customers to introduce new products develop market fit and help the broader organization scale sales of the solution
PROFESSIONAL LEADERSHIP TRAITS
Exhibits excellent business judgment
Has relentlessly high standards
Thinks strategically but stays on top of tactical
Utilizes creative innovative thinking
Thinks big and has convictions
Is action and results oriented
Is highly analytical and structured
Bachelors degree
10 years in sales strategy business development product management digital media strategy or GTM at a media & entertainment company
Experience in previous roles managing relationships with senior stakeholders including: Product leaders Sales Account Management Finance and Marketing
Experience working and communicating with multiple stakeholders Clevel executives and cross functional teams or equivalent
Extensive knowledge of digital media landscape video advertising and AdTech (e.g. Identity resolution DSPs programmatic media premium digital video performance advertising)
Experience identifying negotiating and executing complex legal agreements
Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
Experience building and executing product and sales strategies across teams at scale globally
Data Analysis proficiency to build data driven sales strategies
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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