Senior Analyst Growth Content Strategy
Senior Analyst Growth Content Strategy
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$ 75000 - 89400
1 Vacancy
Job Description
Job Title
Senior Analyst Growth & Content StrategyJob Description
About the Position
Dotdash Meredith is looking for a data and analytics rockstar with strong SEO analytical and technical skills to join our Growth & Content Strategy team. This person will work with our entertainment (PEOPLE and Entertainment Weekly) and beauty brands (InStyle) to grow intentdriven audiences across Dotdash Merediths premium entertainment and beauty brands.
As the Senior Analyst you will report to the Associate Director of Growth & Content Strategy and be part of a specialized team within our Growth organization. You will have access to premier SEO tools and cuttingedge resources. Youll be part of an industryleading team that delivers actionable insights and makes informed strategic decisions for Dotdash Meredith. You will collaborate daily with expert product engineers SEOsavvy editorial teams and bestinclass designers to build worldclass content experiences and drive measurable results.
Hybrid 3x a week New York City or Los Angeles
Inoffice Expectations: This position is hybrid inoffice with the ability to work remotely for up to 2 days per week.
Responsibilities:
Work with other Growth members and editorial leadership to maintain and grow our brands traffic
Organize evaluate and synthesize performance data into patterns and actionable insights capable of driving future growth
Partner with editorial teams to maintain and improve our content libraries through site audits indepth analysis keyword research and trend tracking
Research study and identify trends within search demand to identify growth opportunities for our content and product
Compile and present recaps on major events with insightful analysis to the individual brand teams and help provide actionable next steps
Work with product management to create requirements to improve each site based on SEO research
Utilize moderate to advanced data analysis and statistics skillsets to analyze large datasets and develop innovative datadriven solutions.
Translate complex data outputs into actionable insights and effectively communicating them to nontechnical stakeholders
Qualifications:
23 years of work experience in SEO digital marketing or another quantitative and analytical discipline such as consulting market research data science etc.
Skilled with data and can conduct analysis to draw helpful insights and action steps and are familiar with tools like Excel or Google Sheets.
Demonstrated interest in the web technology or online marketing (personal sites app or web app projects etc..
Exceptional attention to detail.
Strong communication skills.
Demonstrated project and time management skills.
Familiarity with SEO and keyword tools like Semrush Ahrefs Screaming Frog Google Search Console or similar tools is a plus.
Bachelors or Masters degree preferably in math science business or computer science.
Experience with reporting archiving or retiring content and taxonomy work is a plus.
Some knowledge of the entertainment industry is a plus but not required.
Travel Required (Approximate): NA
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .
The Company participates in the federal EVerify program to confirm the identity and employment authorization of all newly hired employees. For further information about the EVerify program please click here: Range
Salary: New York: $75000.00 $89400.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of Dotdash Merediths total compensation package for employees. Other compensation may include annual bonuses and short and longterm incentives.In additionDotdash Meredith provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 1012 paid holidays annually and generous paid parental leave (birthing and nonbirthing parents) all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.
#NMG#Required Experience:
Senior IC
Employment Type
Full-Time
