Head of Brand and Paid Media Amazon Business Central Marketing
Head of Brand and Paid Media Amazon Business Central Marketing
Posted on :
13-04-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Come be a part of a rapidly expanding $35 billiondollar global business. At Amazon Business a fastgrowing startup passionate about building solutions we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.
Amazon Business Central Marketing Team is seeking an experienced strategic Head of Brand and Paid Media to lead these multifaceted functions to the next level. You will lead a team of brand and paid media marketers responsible for driving awareness and consideration of AB worldwide. In this role you will be responsible for planning developing executing and optimizing a bar raising worldwide mass advertising campaign. You will also be responsible for setting the strategy for how Amazon Business leverages paid channels (excl. paid search) to deepen brand affinity and purchase intent. You will partner closely with and be expected to represent these functions with Amazon Consumer and panAmazon B2B brand and media teams creative and media agencies and Amazon Business executive and product tech leadership. You will also partner closely with audiencespecific marketers marketing ops data engineers / scientists and market research / user experience research. You will build and scale a media measurement framework and optimize plans for all paid media (excl. paid search) on and offAmazon operating as a center of excellence for all Amazon Business marketers worldwide.
Key job responsibilities
Developing multiyear plan to step change AB awareness and consideration
Developing annual operating plan
Developing brand campaign strategies
Developing and executing strategies for paid media campaigns and optimization for brand awareness customer acquisition and product sales
Leading creative and media agencies and crossfunctional teams for
Developing mechanisms for inspecting and elevating campaign performance worldwide
Driving global scalability of brand marketing campaigns and media
Implementing mechanisms to audit how AB brand is represented on all touch points
Keeping up with the advancement of advertising science and trends
10 years of professional noninternship marketing experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience driving direction and alignment with crossfunctional teams
Exceptional written and verbal communication skills with the ability to create compelling positioning/messaging strategy and present complex information clearly and concisely
Experience in B2B brand strategy
Experience in Retail and Technical industries
Experience in directly leading paid media team
Experience working with market research and comms/PR
Experience in working globally
Experience with technical analysts community (e.g. Gartner Forrester)
Positive track record of managing and developing agency support
Experience in managing a large budget
High attention to detail and proven ability to manage multiple competing priorities simultaneously with minimal supervision
Excellent project and time management skills
Builder mindset adventurous and entrepreneurial driven to constantly improve communication processes and results
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $168300/year in our lowest geographic market up to $278200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon Business Central Marketing Team is seeking an experienced strategic Head of Brand and Paid Media to lead these multifaceted functions to the next level. You will lead a team of brand and paid media marketers responsible for driving awareness and consideration of AB worldwide. In this role you will be responsible for planning developing executing and optimizing a bar raising worldwide mass advertising campaign. You will also be responsible for setting the strategy for how Amazon Business leverages paid channels (excl. paid search) to deepen brand affinity and purchase intent. You will partner closely with and be expected to represent these functions with Amazon Consumer and panAmazon B2B brand and media teams creative and media agencies and Amazon Business executive and product tech leadership. You will also partner closely with audiencespecific marketers marketing ops data engineers / scientists and market research / user experience research. You will build and scale a media measurement framework and optimize plans for all paid media (excl. paid search) on and offAmazon operating as a center of excellence for all Amazon Business marketers worldwide.
Key job responsibilities
Developing multiyear plan to step change AB awareness and consideration
Developing annual operating plan
Developing brand campaign strategies
Developing and executing strategies for paid media campaigns and optimization for brand awareness customer acquisition and product sales
Leading creative and media agencies and crossfunctional teams for
Developing mechanisms for inspecting and elevating campaign performance worldwide
Driving global scalability of brand marketing campaigns and media
Implementing mechanisms to audit how AB brand is represented on all touch points
Keeping up with the advancement of advertising science and trends
10 years of professional noninternship marketing experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience driving direction and alignment with crossfunctional teams
Exceptional written and verbal communication skills with the ability to create compelling positioning/messaging strategy and present complex information clearly and concisely
Experience in B2B brand strategy
Experience in Retail and Technical industries
Experience in directly leading paid media team
Experience working with market research and comms/PR
Experience in working globally
Experience with technical analysts community (e.g. Gartner Forrester)
Positive track record of managing and developing agency support
Experience in managing a large budget
High attention to detail and proven ability to manage multiple competing priorities simultaneously with minimal supervision
Excellent project and time management skills
Builder mindset adventurous and entrepreneurial driven to constantly improve communication processes and results
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $168300/year in our lowest geographic market up to $278200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Director
Employment Type
Full-Time
Department / Functional Area
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
