Sr Product Marketing Manager Ads Marketing

As the Senior Product Marketing Manager for Amazon Ads youll play a pivotal role in shaping both product strategy and market success for our innovative advertising solutions. This unique position combines inbound product marketing responsibilities with outbound gotomarket allowing you to influence the entire product lifecycle. Youll leverage customer insights and market research to inform product development while also crafting compelling messaging and marketing campaigns to drive awareness and adoption. Working closely with Product Sales and Marketing teams youll ensure our advertising solutions meet customer needs and achieve strong market fit. Your strategic thinking and excellence will be critical in positioning Amazon Ads as a leader in the rapidly evolving advertising technology landscape. This role offers the opportunity to make a significant impact on one of Amazons fastestgrowing businesses requiring a blend of analytical rigor customer focus and marketing creativity.

Key measures of success:

Product Strategy & Development: Drive actionable customer insights that measurably impact the product roadmap and enhance customer experiences resulting in increased user acquisition engagement and retention

Marketing Campaign Performance: Achieve or exceed targets for awareness consideration and adoption of Amazon Ads products directly contributing to revenue growth

Crossfunctional Leadership: Demonstrate strong collaboration across Product Sales and Marketing teams resulting in successful product launches and gotomarket initiatives

Market Intelligence & Innovation: Maintain comprehensive understanding of market dynamics and competitive landscape translating insights into strategic product and marketing decisions

Sales Enablement: Develop and maintain highquality product documentation and marketing collateral that drives consistent usage and effectiveness across Sales and Marketing teams

Customer Success: Improve customer satisfaction scores and secure testimonials that validate product improvements and marketing effectiveness

Industry Impact: Increase Amazon Ads market presence through impactful research case studies and thought leadership content

Stakeholder Management: Effectively communicate product vision strategy and results to senior leadership maintaining strong buyin and support for key initiatives across the organization

Key job responsibilities
Lead market research customer interviews and competitive analysis to inform product strategy and marketing initiatives translating insights into actionable recommendations

Partner with Product Managers to define product roadmap priorities coordinate Alpha/Beta testing and ensure successful product launches

Develop and execute comprehensive marketing strategies to drive awareness and adoption of the Amazon Ads product portfolio measuring and optimizing program effectiveness

Create and maintain compelling marketing collateral across all channels (sales materials case studies blog posts videos web content) that drives product understanding and adoption

Own product positioning and messaging architecture ensuring consistency across all customer touchpoints and internal documentation

Serve as the voice of the customer in product planning discussions advocating for user needs while balancing business objectives

Establish and maintain singlesourceoftruth product documentation to enable Sales and Marketing teams with positioning best practices and implementation guides

Identify and drive new growth initiatives based on market trends customer feedback and competitive intelligence

Lead crossfunctional coordination across Product Sales and Marketing teams to ensure aligned of strategic initiatives

Communicate product vision strategy and results to senior leadership maintaining strong stakeholder relationships and organizational buyin

6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Experience building executing and scaling crossfunctional marketing programs
Experience leading gotomarket for consumer software or hardware product launches

Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation profiling and targeting

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.