Marketing Coordinator
Marketing Coordinator
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Job Description
MISSION
The Coordinator Indigo Marketing supports the strategy planning implementation and of Indigos customercentric marketing programs to drive growth traffic and brand affinity for Indigo with a particular focus on supporting growth of the kids business (book and toy).
KEY PERFORMANCE METRICS
- Retail traffic to deliver sales
- Online traffic to deliver sales
- Successful delivery and of marketing plans (including planning analysis & insight)
- Customer engagement and growth
- Budget tracking
- Identification as a valued partner internal and external
- Contribute to market share growth in Kids Books
- Increase Kids Event engagement as measured by store average reported attendees or event reservations
- Increase plumTeacher engagement as measured by active email accounts
KEY ACCOUNTABILITIES
Functional
- Support the of Kids Marketing programs and campaigns across trade and GM businesses
- Support crossfunctional ideation process for creative marketing campaigns
- Support 360 marketing plans including crossfunctional projects that touch the kids business
- Support mass marketing briefs with creative studio and cross functional marketing team including workback schedules creative and approval processes
- Review creative and copy decks to ensure brand adherence and guidelines are met across multiple channels
- Collaborate with internal and external partners including creative retail operations merchants vendors & publishers and events to ensure alignment and integration of all customer touch points
- Support on key communications for retail teams
- Support on key marketing insights for postmortems for each Indigokids campaign
- Support on budget tracking & management
- Proactively identify and anticipate customer expectations and needs
People
- Collaborate with others to drive flexible and iterative solutions quickly and easily
- Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself
- Develop positive and productive peer relationships
- Help others see the impacts of their efforts and proactively engage other functions to get input
- Encourage others to freely share their point of view and be open to feedback
- Help celebrate the success of their peers and team
- Understand and follow Indigos core HR process
Cultural
- Model Indigos beliefs and convey a positive image in everything you do
- Celebrate the diversity of thought and have an open mindset
- Take an active role in fostering a culture of continual learning taking risks without the fear of making mistakes
- Embrace champion and influence change through your team and/or the organization
SCOPE
Reports to: Manager Brand Marketing
KEY RELATIONSHIPS
Internal:
- Crossfunctional Marketing (Digital Marketing PR Loyalty)
- Merchants & Planning
- Indigo Creative Studio
- Retail Operations & Events
Qualifications :
Work Experience / Education / Certifications
- Bachelors Degree (Business Management Marketing or equivalent experience)
- 12 years of experience in Marketing
Competencies / Skills / Attributes
- Strong interpersonal skills one who thrives in an environment based on teamwork and the ability to understand the impact of ones actions on another team individual or process
- Positive attitude with a high degree of selfmotivation and dynamism
- Desire to continuously learn and improve what and how we do
- Passionate about all thing books
- Excellent written and verbal communication skills
- Strong analytical skills both quantitative and qualitative
- Love of consumerfacing businesses and a strong interest and passion for retail marketing and eCommerce industry
Additional Information :
At Indigo we are committed to our communities our customers and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer which highly values your diverse backgrounds experiences and perspectives. We believe that you in all your uniqueness belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black Indigenous a person of colour LGBTQ2 and people with disabilities. Accommodations are available upon request to individuals who selfidentify as having a disability or special need. Please contact Human Resources at if you require an accommodation at any time during the recruitment process.
WELCOME HOME
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
