Marketing Business Development Manager Office-Based
Marketing Business Development Manager Office-Based
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$ 75000 - 90000
1 Vacancy
Job Description
Marketing & Business Development Manager
Location:Long Lake Minnesota (Inperson position)
Reports to:Director of Business Operations
Direct Reports:1 fulltime employee 1 remote parttime employee
Indirect Oversight:5 interns
How to Apply:
Apply directly at: submitted through any other method will not be considered.
Position Overview:
As theMarketing & Business Development Manager you will drive the companys growth by overseeingmarketing direction customer acquisition and retention. You will leadmarketing initiatives recruitment for the sales and marketing team client communications and business development.
This is ahandson fastpaced rolethat blends leadership creativity and sales strategy. Youll be shaping the marketing vision for bothJingle BulbsandWaterfront Restoration making sure our customers have an experience so good theyll never want to leave.
Seasonal Flow:
Peak Season (MayDecember): Highenergy sales marketing and closing holiday lighting deals.
Offseason (DecemberMay): Strategic planning process improvement and customer retention (aka setting things up for an even bigger year ahead).
Key Responsibilities:
Marketing & Sales Leadership:
Oversee and execute Jingle Bulbs and Waterfront Restoration marketing plans ensuring brand consistency and lead generation.
Develop and manage marketing campaigns tracking performance across digital print and direct mail channels.
Lead the companys mass email marketing efforts database segmentation and campaign effectiveness analysis.
Develop and refine postcard marketing strategies including copywriting list selection (lakes/timing) and campaign success metrics.
Utilize AI tools (e.g. chatbots automated responders AIdriven customer service training) to improve marketing and customer interactions.
Drive SEO social media PPC and content marketing efforts to maximize lead generation.
Sales & Business Development:
Assist in watercraft inspection sales including proposals customer outreach and contract negotiations.
Identify and implement new sales strategies for waterfront and Jingle Bulbs optimizing processes like prospecting customer service and mass texting campaigns.
Develop strategies for price increases renewals and yearend data analysis to maximize profitability.
Manage holiday lighting proposals and sales ensuring smooth operations in the fall season.
Customer & Prospect Interaction:
Serve as the primary point of contact for highvalue clients and key accounts.
Handle limited client inquiries prepare quotes and follow up on leads via phone email and text.
Oversee customer journey enhancements implementing feedback loops surveys and improved service processes.
Team Management & Recruiting:
Directly lead and mentor 1 fulltime employee 1 remote parttime employee and oversee 5 interns.
Lead recruitment efforts for the sales & marketing team including all HR duties such as job postings resume reviews and interviews.
Provide training coaching and performance management for team members and interns.
Data Analysis & Process Improvement:
Utilize advanced Excel analysis for county list filtering historical sales trends and decisionmaking.
Conduct competitive analysis job performance reviews and business performance tracking.
Implement capacity management strategies to optimize scheduling and team efficiency.
Analyze travel time reduction opportunities to improve operational workflow.
Seasonal Focus:
In this role youll primarily be working independently in a shared workspace alongside colleagues who are also focused on their own tasks. Most days are fairly quiet characterized by extended periods of independent work at your desk occasionally broken up by meetings collaborative discussions and informal chitchat. Its ideal for someone comfortable with quiet focused environments who also enjoys brief social interactions and teamwork throughout the day.
Summer (MayAug): Lead marketing projects manage interns and drive sales.
Fall (SepDec): Assist with Christmas lighting sales maintain marketing efforts and finalize key revenuegenerating strategies.
Winter (DecApr): Focus on renewals strategic planning and marketing improvements while maintaining a balance of remote and inoffice work.
The average workweek is 40 hours yearround. Vacation and PTO are primarily taken during the winter months with limited time off during peak season months.
Compensation:
Base Salary PerformancBasedBonuses Total Estimated Compensation: $75000 $90000 depending on experience and skills.
How to Apply:
This job is perfect for someone whos equal parts strategic thinker marketing guru and sales expertwith a knack for making things happen. If youre ready to take on a leadership role in a company that makes lakes weedfree and holidays magical wed love to hear from you!
Apply directly at: Derek at(but please dont reply directly to this posting)
Requirements
What Were Looking For:
3 years of experience in sales marketing business development or a related field.
Proven ability to manage teams marketing campaigns and business growth strategies.
Strong customer service and communication skillscomfortable speaking with clients over the phone and email.
Experience with Google Suite CRM systems Asana and social media marketing.
Highly organized adaptable and eager to learn.
Techsavvy and AIcuriousable to leverage automation tools to streamline processes.
Associates or Bachelors degree
Benefits
Why Youll Love Working Here:
401(k) matching & health insurance
Flexible schedule (MondayFriday)
Balance of inoffice and remote work. Enjoy the flexibility to choose when to work from home or in the office for much of the year. During peak season youll primarily be in the office but still have the option to start your day at home and come in later or leave early and wrap up remotely.
Paid time off & mileage reimbursement
Ongoing training & professional development opportunities
Were a small closeknit company and while this provides a collaborative environment and the chance to have a direct impact it also means our organizational structure is quite flat with limited upward mobility into managerial positions. Growth here is less about climbing a ladder and more about gaining depth of experience managing interns and receiving modest salary increases each year.
Required Experience:
Manager
Employment Type
Full-Time
