Associate Director Influencer Global Social
Associate Director Influencer Global Social
Posted on :
13-04-2025
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1 Vacancy
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Job Description
At Audible we believe stories have the power to transform lives. Its why we work with some of the worlds leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THE ROLE
Youll lead Audibles global organic social influencer strategy crafting innovative episodic campaigns featuring social influencers and creators that resonate globally and drive organic social objectives around engagement growth and interest in becoming an Audible listener. Your talent for identifying perfect influencers will bring our brand to life. Youll foster high quality collaboration with the Global Head of Social Media and crossfunctional teams aligning influencer efforts with thematic initiatives and other business priorities. Your expertise will optimize our influencer marketing bringing clarity to teams and strengthen partnerships with other internal teams executing influencer campaigns through your own influencer and leadership capabilities. Youll create an environment where creativity thrives and executional teams feel valued. By leveraging your skills in influencer selection and content creation youll shape how Audible connects with listeners through authentic voices enhancing our brand presence and audience engagement and be seen as a trusted and respected expert amongst your colleagues.
ABOUT YOU
You are a strategic thinker with a passion for storytelling and a deep understanding of the global influencer landscape and how it can bring new audiobook listeners to Audible. Your negotiating skills and cultural pulse will be key in securing the best deals and identifying culturally relevant influencers. You have a collaborative spirit excellent communication skills and the ability to build strong relationships internally via agencies and with influencers. Your creativity will shine in ideating hero moments for the brand and your diligence in researching and vetting influencers will ensure a seamless and authentic brand presence. Your talent for identifying perfect influencers will bring our audio stories to life. Youll foster collaboration with crossfunctional teams aligning influencer efforts with thematic initiatives and Tier 1 titles. Your expertise will optimize our influencer marketing bringing clarity to our global program and strengthening globallocal partnerships. Youll create an environment where creativity thrives and team members feel valued. By leveraging your skills in influencer selection and content creation youll shape how Audible connects with listeners through authentic voices enhancing our brand presence and audience engagement.
As an Associate Director Influencer Global Social you will...
Negotiate and secure costeffective influencer deals ensuring cultural relevance and a strong brand fit while maximizing our budget and deliverables for the brand
In collaboration with the Global Head of Social Media support Audibles goals in organic social engagement growth and awareness while developing and executing global organic social influencer strategies aligned with Audibles brand objectives
Stay ahead of the cultural curve keeping a pulse on emerging influencers and cultural trends to ensure our brand remains relevant and engaging and connects to larger business priorities across the team
Conduct diligent research and vetting of hero influencers ensuring they align with our brand values and a positive impact on our audiences across social media platforms
Ideate and create hero influencer moments for the brand through leadership alignment crossteam collaboration and creative thinking
Manage and oversee agency relationships and associated budget ensuring maximum value and Return on Investment for the team and brand
Build positive strong relationships with local teams and paid media to ensure cohesive influencer strategies while respecting team boundaries in roles and responsibilities between organic and paid
Transparently measure and report on organic influencer campaign performance providing insights for continuous improvement and ensuring coverage across a variety of Audible social media platforms including YouTube TikTok Instagram and others
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners imaginations offering immersive cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
8 years of experience in social media marketing with a focus on innovative influencer strategies and skilled in contract negotiations
Experience identifying and engage toptier influencers and creators across various platforms that are brandright
Experience building and developing partnerships with influencers internal teams and agencies
Experience developing and executing successful global social media campaigns in complex multistakeholder environments
Portfolio showcasing creative influencer collaborations and their measurable impact in driving goals/metrics
Experience navigating fragmented organizational structures and influencing and leading without direct reporting lines
Experience articulating creative visions and complex strategies to diverse audiences
Experience using social media analytics tools and performance measurement with a datadriven approach to campaign optimization and target achievement
Experience working with major global brands on influencerled campaigns
Knowledge of and passion for the audiobook or content/entertainment industry
Multilingual capabilities
Project management skills with demonstrated experience leading crossfunctional teams
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
ABOUT THE ROLE
Youll lead Audibles global organic social influencer strategy crafting innovative episodic campaigns featuring social influencers and creators that resonate globally and drive organic social objectives around engagement growth and interest in becoming an Audible listener. Your talent for identifying perfect influencers will bring our brand to life. Youll foster high quality collaboration with the Global Head of Social Media and crossfunctional teams aligning influencer efforts with thematic initiatives and other business priorities. Your expertise will optimize our influencer marketing bringing clarity to teams and strengthen partnerships with other internal teams executing influencer campaigns through your own influencer and leadership capabilities. Youll create an environment where creativity thrives and executional teams feel valued. By leveraging your skills in influencer selection and content creation youll shape how Audible connects with listeners through authentic voices enhancing our brand presence and audience engagement and be seen as a trusted and respected expert amongst your colleagues.
ABOUT YOU
You are a strategic thinker with a passion for storytelling and a deep understanding of the global influencer landscape and how it can bring new audiobook listeners to Audible. Your negotiating skills and cultural pulse will be key in securing the best deals and identifying culturally relevant influencers. You have a collaborative spirit excellent communication skills and the ability to build strong relationships internally via agencies and with influencers. Your creativity will shine in ideating hero moments for the brand and your diligence in researching and vetting influencers will ensure a seamless and authentic brand presence. Your talent for identifying perfect influencers will bring our audio stories to life. Youll foster collaboration with crossfunctional teams aligning influencer efforts with thematic initiatives and Tier 1 titles. Your expertise will optimize our influencer marketing bringing clarity to our global program and strengthening globallocal partnerships. Youll create an environment where creativity thrives and team members feel valued. By leveraging your skills in influencer selection and content creation youll shape how Audible connects with listeners through authentic voices enhancing our brand presence and audience engagement.
As an Associate Director Influencer Global Social you will...
Negotiate and secure costeffective influencer deals ensuring cultural relevance and a strong brand fit while maximizing our budget and deliverables for the brand
In collaboration with the Global Head of Social Media support Audibles goals in organic social engagement growth and awareness while developing and executing global organic social influencer strategies aligned with Audibles brand objectives
Stay ahead of the cultural curve keeping a pulse on emerging influencers and cultural trends to ensure our brand remains relevant and engaging and connects to larger business priorities across the team
Conduct diligent research and vetting of hero influencers ensuring they align with our brand values and a positive impact on our audiences across social media platforms
Ideate and create hero influencer moments for the brand through leadership alignment crossteam collaboration and creative thinking
Manage and oversee agency relationships and associated budget ensuring maximum value and Return on Investment for the team and brand
Build positive strong relationships with local teams and paid media to ensure cohesive influencer strategies while respecting team boundaries in roles and responsibilities between organic and paid
Transparently measure and report on organic influencer campaign performance providing insights for continuous improvement and ensuring coverage across a variety of Audible social media platforms including YouTube TikTok Instagram and others
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners imaginations offering immersive cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
8 years of experience in social media marketing with a focus on innovative influencer strategies and skilled in contract negotiations
Experience identifying and engage toptier influencers and creators across various platforms that are brandright
Experience building and developing partnerships with influencers internal teams and agencies
Experience developing and executing successful global social media campaigns in complex multistakeholder environments
Portfolio showcasing creative influencer collaborations and their measurable impact in driving goals/metrics
Experience navigating fragmented organizational structures and influencing and leading without direct reporting lines
Experience articulating creative visions and complex strategies to diverse audiences
Experience using social media analytics tools and performance measurement with a datadriven approach to campaign optimization and target achievement
Experience working with major global brands on influencerled campaigns
Knowledge of and passion for the audiobook or content/entertainment industry
Multilingual capabilities
Project management skills with demonstrated experience leading crossfunctional teams
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Exec
Employment Type
Full-Time
Department / Functional Area
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