Merchandising Member Growth and Analytics Senior Manager

At CVS Health were building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nations leading health solutions company we reach millions of Americans through our local presence digital channels and more than 300000 purposedriven colleagues caring for people where when and how they choose in a way that is uniquely more connected more convenient and more compassionate. And we do it all with heart each and every day.

Job Purpose and Summary:

At CVS Health our retail business is a critical part of our strategy its where and how consumers can take care of their everyday wellbeing with products that help with physical mental social/emotional wellbeing. We are looking for passionate innovative customercentric thinkers who are comfortable using data technology critical thinking skills and insights to drive business results.

The Loyalty team aims to inspire customers to choose CVS as their health and wellness goto retailer by delivering value and the most rewarding personalized shopping experience.

The Loyalty team is seeking a highly skilled and experienced Senior Manager of Member Growth Analytics with strong SQL skills to join our Customer Insights and Analytics team. In this role you will be responsible for analyzing and interpreting complex data sets to derive actionable insights related to loyalty member behavior market trends and other key performance indicators. Your expertise in SQL and background in data analysis will be essential in driving member insights and optimizing business performance to support the growth and evolution of ExtraCare and ExtraCare Plus.

You will touch and work with many teams including Analytics & Behavioral Change Retail Analytics Business Intelligence in Marketing Promo RX Growth and Customer Insights. Sr. Manager of Customer Insights and Analytics will report tothe Director of Customer Insights and Analytics and primarily focus on behavior of ExtraCare and ExtraCare Plus members as well as Rx patients opted into ExtraCare.

Primary Job Duties & Responsibilities:

Data Analysis and Interpretation :Estimated of Time 25

Utilize your strong analytics skills to extract transform and analyze large datasets from various sources. Including internal SQL member/trip data customer databases. Identify patterns trends and correlations in the data and interpret them in a business context. Effectively blend all analytical tools at our disposal including external nontraditional data sources.

Insights Generation : Estimated of Time 25

Translate raw data into meaningful insights and recommendations that support business decisionmaking and uncover total store growth opportunities. Develop reports dashboards and visualizations to effectively communicate findings to key stakeholders. Focus on providing actionable insights that can drive member engagement and total store growth strategies and improve business outcomes.

Customer Behavior Analysis : Estimated of Time 25

Analyze customer segmentation purchasing patterns and preferences to identify opportunities for member acquisition retention and loyalty. Provide actionable insights for activation across benefit innovation engagement and improve overall member experience. Identify key customer cohorts and develop strategies to maximize their value.

Performance Tracking : Estimated of Time 10

Develop and maintain key performance indicators (KPIs) and performance dashboards as needed to track customer and financial performance and identify areas for improvement.

Collaborative Partnerships: Estimated of Time 10

Collaborate with crossfunctional teams Analytics Data Engineering and others to gather requirements define data needs and support datadriven decisionmaking. Work closely with stakeholders to understand business objectives and provide analytical support.

Data Governance: Estimated of Time 5

Ensure data accuracy integrity and compliance with privacy regulations. Advocate for datadriven decisionmaking and promote a datadriven culture within the organization.

Essential Qualifications and Functions:

The successful candidate will have a strong work ethic be a selfstarter and able to be highly productive in a dynamic collaborative environment. The ideal candidate will have the following knowledge / skill / ability:

• Highly responsible and accountable for building strong business value
• Consistently leads by example and contributes to overall team success through a positive mindset and resiliency
• Extensive skills and handson programming experience with SQL and relational databases like Teradata or Snowflake
• Strong analytical and problemsolving skills with the ability to translate complex data into actionable insights.
• Deep experience in database analytics visualization and reporting
• Knowledge of customer and financial concepts and the ability to create business cases
• Passion for customer experience and datadriven understanding of customer behavior and opportunities
• Willingness to roll up your sleeves to tackle whatever the most pressing problem of the day is. (A true startup mentality within a large corporation).
• Expertise leveraging MS Office Suite including advanced Excel and Powerpoint capabilities
• Interest in loyalty and retail
• Proven track record of the ability to work collaboratively with internal and external business partners to deliver ROI from effective targeting and communication strategies
• Regular and reliable attendance during normal working hours as established by the leader
• 8 years of total business experience
• 8 years experience structuring and leading analytical efforts to deliver relevant business insights and key growth opportunities
• 8 years of experience using analytical tools such as SQL Snowflake Teradata tools Tableau and database solutions; extensive skills and handson programming experience with SQL
• 8 years of experience leading crossfunctional teams and initiatives with a high degree of complexity
• 8 years developing strategies to mobilize the business to achieve goals and outcomes using innovative solutions
• 8 years influencing with and without authority
• 8 years leveraging data to support strategic plans and return on investment
• 8 years experience working with a team to prioritize work based on skills needs timelines etc.
• 8 years experience engaging and inspiring a team to reach optimal business outcomes together
• Ability to work across simultaneous projects quickly and effectively prioritizing and delivering impactful and errorfree work.
• Any additional tasks as directed by supervisor or manager
• Bachelors degree in Marketing Statistics Economics Mathematics Computer Science or a related field or equivalent experience
• Travel requirements up to 25 travel expected

Skill In:

• Strong executive presence and business acumen
• Superior ability to influence without authority and build relationships quickly
• Excellent verbal and written communication skills including presenting to large audiences and senior leaders
• Balancing coordinating and executing multiple competing priorities across multiple stakeholders
• Delegation and assignment of responsibilities within a project to appropriate stakeholders
• Influencing without authority to align multiple stakeholders to a common goal and hold teams accountable for delivering results
• Framing complex problems and developing solutions that address multiple interests with minimal guidance or direction
• Identifying risk and mitigation strategies to ensure success
• Using critical thinking and strategy to balance multiple stakeholder needs (e.g. patient customer executives business owners enterprise)
• Demonstrating strong attention to detail and follow through with commitments

Ability to:

• Translate vision and strategy into actionable timelines and produce successful outcomes
• Navigate ambiguity and change to achieve goals despite potential obstacles
• Pivot priorities quickly to adapt to and meet changing business needs
• Exhibit model professional behaviors that are consistent with collaborating with senior leadership and that demonstrate a strong bias for inclusion collaboration building trust driving for and delivering results as well as supporting innovation and change
• Continuously accept feedback and where appropriate create thoughtful recommendations to adapt governance strategy involving appropriate stakeholders where needed for alignment
• Deliver high quality professional communications presentations responses and analyses on a wide range of requests by working quickly independently and with minimal direction
• Communicate clearly to small and large groups internally and externally to lead complex projects to completion
• Collaborate cross functionally with leaders and colleagues enterprise wide to solution implement and drive results including support where required
• Plan develop and execute short and longterm goals
• Collaborate with retail to identify projects in flight pilots and efforts that require field and store support
• Lead a team responsible for providing recurrent analysis and reporting on CVS communications reaching intended audiences and improvement of processes

Preferred Qualifications:

• Retail RX experience and/or experience with large data sets.
• Knowledge of retail marketing customer behavior analysis and market research a plus.
• Proficiency in data visualization to effectively communicate insights visually.
• Excellentcommunicator both verbal and written with theabilityto set and frame a vision for executive alignment. Keen ability to distillcomplex ideas into simplerframework andillustrations.
• Familiarly with pharmaceutical industry regulations and compliance is desirable.
• Experience building a highperforming team
• 10 years of total business experience
• 10 years experience structuring and leading analytical efforts to deliver relevant business insights and key growth opportunities.
• 10 years of experience leading crossfunctional teams and initiatives with a high degree of complexity
• 10 years developing strategies to mobilize the business to achieve goals and outcomes using innovative solutions
• 10 years influencing with and without authority
• 10 years leveraging data to support strategic plans and return on investment
• 10 years experience working with a team to prioritize work based on skills needs timelines etc.
• 10 years experience engaging and inspiring a team to reach optimal business outcomes together

Education

• Bachelors degree in Statistics Economics Finance Math Economics Computer Science Engineering or equivalent
• Masters degree is a plus

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual fulltime salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience education geography and other relevant factors. This position is eligible for a CVS Health bonus commission or shortterm incentive program in addition to the base pay range listed above. This position also includes an award target in the companys equity award program.

Our people fuel our future. Our teams reflect the customers patients members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages our great benefits include:

• Affordable medical plan options a 401(k) plan (including matching company contributions) and an employee stock purchase plan.

• Nocost programs for all colleagues including wellness screenings tobacco cessation and weight management programs confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off flexible work schedules family leave dependent care resources colleague assistance programs tuition assistance retiree medical access and many other benefits depending on eligibility.

For more information visit anticipate the application window for this opening will close on: 04/18/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal state and local laws.