Digital Marketing Specialist Hybrid Eligible

Work with a crossfunctional team of marketing professionals in the development and of digital marketing efforts and business development projects. The successful candidate will manage several key digital marketing campaigns and develop innovative and effective digital student journeys within our current digital marketing ecosystem. Tactics include search engine marketing email marketing and social media marketing. Additionally this position will identify trends and insights and optimize tactics and performance based on experience and data analytics.

This position may have the opportunity to work hybrid where a mix of inperson work from a Boise State worksite and an alternative work location within Idaho is utilized. Candidates must be able to work onsite as needed.

The Division of Extended Studies is on a mission to extend higher education beyond traditional boundaries. Our collaborative teams expand student access and improve student success with innovative programs that reach across our metropolitan area Idaho and beyond. We facilitate online education communitybased programs concurrent enrollment at high schools summer sessions continuing education programs and other lifelong learning options. Join us!

The Marketing and Communications team within the Division of Extended Studies focuses on the awareness and promotion of Boise State Online and programs supported by the Division of Extended Studies. The team is composed of professionals with a variety of skill sets spanning creative marketing and content development. The team draws on these diverse talents to collaboratively achieve goals.

Fully competent and productive professional contributor who applies acquired job skills policies and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity. Works independently with general supervision; exercises judgment within defined guidelines and practices to determine appropriate action. May provide guidance and assistance to entry level professionals and/or support employees.

Digital Campaign Management Daily management of key omnichannel digital marketing campaigns.
Search Engine Marketing (SEM): Manage paid advertising campaigns on platforms like Google Ads conducting keyword research writing ad copy and optimizing campaigns for conversions.
Social Media Marketing: Develop and execute social media strategies run social media advertising campaigns and analyze performance metrics.
Search Engine Optimization: Conduct keyword research optimize website content and structure build backlinks and track SEO performance to improve organic search rankings.
CRM Support Contribute to content development and maintenance of CRM systems utilized by the Extended Studies marketing and communication team.
Budgetary Responsibility Allocation and optimization of digital campaign budgets.
Website Analytics: Monitor website traffic user behavior and conversion rates using tools like Google Analytics identify areas for improvement and provide datadriven recommendations.
Reporting and Analysis: Benchmark higher education performance measures and gather and compare the effectiveness of Extended Studies efforts. Make recommendations based on performance and target KPIs.
Content Generation Generate and manage assets for the breadth of ESS partners.
Oversee messaging and content posted to various university platforms.
Serve as an advocate for the university and act in the best interest of the university.
Maintain professional flexibility to accommodate rapidly changing processes program information and priorities.
Make recommendations and implement industry digital marketing best practices.
Demonstrate a strong ability to manage coordinate and deliver on concepts and information to effectively communicate information.
Work effectively on both individual and group tasks and projects. Demonstrate an ability to work autonomously.
Collaborate closely with a variety of stakeholders both internal and external on all aspects of projects including planning content layout and publication of marketing materials turnaround time etc.
Manage multiple simultaneous projects.
May perform other duties as needed.

Ability to generate cultivate and maintain business relationships with the university community maintain a high level of
communication skills and work well with a diverse group of people.
Must be able to work independently make decisions and problem solve.
Ability to compose written material with a succinct message and free of spelling or grammatical errors.
Good knowledge of: digital marketing systems and platforms; developing and implementing communication and marketing plans.
Experience: implementing marketing and advertising plans as well as computer literacy.

Bachelors Degree and 2 years experience or equivalent.

5 years experience managing omnichannel digital marketing campaigns.
2 years experience working in higher education marketing.