National Director of Social Media
National Director of Social Media
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Job Description
Line of Service
Internal Firm ServicesIndustry/Sector
Not ApplicableSpecialism
IFS Brand & CommunicationsManagement Level
DirectorJob Description & Summary
Ever wondered how PwC Canada ensures its marketing efforts reach and resonate with diverse audiences nationwide PwC Canadas Marketing Communications and Sales (MC&S) is a centralized support function that encompasses all aspects of Marketing Communications PR/Media Management and Sales Enablement. Our key focus is to support the development and of the firms innovative goto market strategy. We strive to innovate every day embracing inclusivity delivering impactful results with purpose and telling stories that inspire.We are seeking a National Director of Social Media to join our MC&S team. The ideal candidate will be adept in social media strategy and be able to create compelling campaigns while adhering to global PwC guidelines. As the National Director of Social Media you will oversee the creation and distribution of engaging cuttingedge content across multiple platforms ensuring our message resonates deeply with diverse audiences. You will also monitor and analyze the performance and impact of our social media campaigns and provide actionable insights to optimize brand awareness reputation and engagement. Your leadership will be instrumental in driving innovative social initiatives and forging powerful partnerships with leading technology agencies and social media platforms.
Join us and be part of a team where your strategic vision can flourish making a tangible difference in the way we connect with our audience and propel PwC Canada into the future of social media excellence.
Meaningful work youll be part of
As National Director of Social Media youll work as part of a team of problem solvers helping to solve business issues deliver high quality client service and operational efficiency. Responsibilities include but are not limited to:
Build a strategy that unlocks the business value of social media in marketing communications and the commercial side of professional services with and know how to measure its value
Build a strategy to produce modern content and oversee its creation & syndication on social media channels
Build social campaigns that are aligned with the buyer journey fully integrated with all other marketing channels so that our efforts are not siloed and are building synergy across various campaigns and channels.
Manage and work with the Social Media Team Social Advertising and Content Creators
Oversee and manage key programs and lead partnerships with enterprise partners such as technology agencies and social media platforms
Oversee the value and impact of campaigns and activities capturing analyzing and developing recommendations based on multiple data sets.
Proactively seek new channels to market and innovate to engage with our audience in different ways.
Working with teams to develop timely relevant and engaging content for key audiences.
Bringing curiosity and challenge and capturing best practice so that experience information and knowledge are shared across the wider comms. and marketing teams.
Working closely with the other teams to access additional expertise and knowledge
Being a role model for sharing and collaboration creating a positive team spirit across the MC&S community
Research and identify the latest trends best practices and innovations in the social media landscape and incorporate them into the social media strategy and content.
Monitor and measure the performance and effectiveness of social media campaigns using various tools and metrics such as impressions reach engagement clicks conversions and sentiment.
Analyze and report on the social media data and insights and provide actionable recommendations to improve the social media strategy and tactics.
Experiences and skills youll use to solve
PwC Canada is committed to cultivating an inclusive hybrid work environment. Exact expectations for your team can be discussed with your degree in marketing communications journalism or related field.
A commercial approach understanding how social media activity translates to business outcomes.
Excellent communication writing and facilitation skills are essential as is the ability to liaise influence challenge effectively and build relationships at senior management peer and team level.
Proven track record in content development and a sound understanding of multichannel marketing techniques (ideally within professional services or related sectors).
Strong analytical ability with experience of capturing analyzing and developing recommendations based upon complex ROI data sets.
The ability to implement both strategic and tactical initiatives and to manage multiple projects.
Creative and innovative approach.
Ability to generate credibility and respect at senior levels.
Selfstarter able to work effectively as part of a team.
A sound business understanding as well as being commercially and risk aware.
An eye for emerging trends and a curious mind.
Why youll love PwC
Wereyoull be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work and our continuous development environment will take your career to the next level. We reward your impact and support your wellbeing through a competitive compensation package inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at: Canada acknowledges that we work and live across Turtle Island on the land that is now known as Canada which are the lands of the ancestral treaty and unceded territories of the First Nations Mtis and Inuit Peoples. We recognize the systemic racism colonialism and oppression that Indigenous Peoples have experienced and still go through and we commit to allyship and solidarity.
Education (if blank degree and/or field of study not specified)
Degrees/Field of Study required:Degrees/Field of Study preferred:Certifications (if blank certifications not specified)
Required Skills
Optional Skills
Accepting Feedback Accepting Feedback Active Listening Analytical Thinking Behavior Change Communication Business Communications Business Partnering Change Impact Analysis Change Management Coaching and Feedback Coaching and Training Communication Communications Management Communications Strategy Community Organizing Content Creation Copywriting Corporate Communications Creativity Crisis Communications Embracing Change Emotional Regulation Empathy Engagement Strategies Inclusion 24 moreDesired Languages (If blank desired languages not specified)
Travel Requirements
Not SpecifiedAvailable for Work Visa Sponsorship
NoGovernment Clearance Required
NoJob Posting End Date
At PwC Canada our most valuable asset is our people and we grow stronger as we learn from one another. Were committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in.Were committed to providing accommodations throughout the application interview and employment process. If you require an accommodation to be at your best please let us know during the application process.To learn more about inclusion and diversity at PwC Canada: Be a part of The New Equation.Chez PwC Canada notre atout le plus prcieux cest notre personnel. Et cest en apprenant les uns des autres que nous devenons plus forts. Nous avons cur de crer une communaut quitable et inclusive de professionnels de la rsolution de problmes dans laquelle chacun se sent vraiment sa place. Nous savons que lexprience peut prendre diverses formes et pour nous donner confiance au public et rsoudre des problmes importants nest possible que si notre milieu de travail reflte la diversit de la socit dans laquelle nous vivons.Nous tenons rpondre vos besoins tout au long du processus de demande demploi dentrevue et dembauche. Si vous avez besoin de mesures dadaptation pour tre parfaitement laise faiteslenous savoir ltape de la demande demploi.Pour en savoir plus sur linclusion et la diversit chez PwC Canada: Faites partie de La Nouvelle quation.Required Experience:
Director
Employment Type
Full-Time
