Digital Marketing Associate Ecommerce

The Opportunity: 

Mattels directtoconsumer business has an ambitious growth agenda and is on the journey to scaling into a global organization.

As a Digital Marketing Associate within the Ecommerce & DTC organization your primary responsibility will be to assist in the rapid expansion of our affiliate and influencer marketing programs for the Mattel Creations adult collector business. In addition you will support various other performance marketing initiatives including digital advertising and social commerce. As a voice of the team you will understand and confidently communicate best practices and key learnings to both internal and external partners. You must be datadriven and consumerobsessed in your approach to work.

You will work closely with the Performance Marketing Manager and our agency partner to support the Digital Merchandising Creative Global Brand and National Account teams in delivering campaigns that meet business objectives.

What Your Impact Will Be: 

• Support the growth of our affiliate network via proactive outreach as well as coordination with internal brand and influencer teams to onboard existing creatorpartners and external collaborators
• Work with internal teams and agency partners to ensure the timely development and handoff of creative assets to support paid campaign efforts
• Support creative and marketing plan approvals via the creation of digital approval packages with licensors / external partners
• Coordinate the fulfillment of product samples to agency partners and content creators for creative development purposes
• Collaborate with Integrated Marketing Manager and others to manage campaign calendars and ensure all stakeholders are updated with changes in a timely manner
• Manage Social Commerce Catalog Feeds including Meta Commerce Reddit Catalog Ads etc.
• Own the creation of UTM links QR codes and short links for internal and external partners

Qualifications :

What Were Looking For:

• 23 years experience in a related role
• Data analysis: Ability to analyze and interpret marketing data identify trends and make datadriven decisions
• Knowledge of web analytics tools (e.g. Google Analytics)
• Digital advertising platforms: Familiarity with various digital advertising platforms such as Google Ads Meta Ads Manager TikTok Ads Manager Reddit Ads Manager etc. to create and manage targeted campaigns
• Familiarity with Google Merchant Center
• Proficiency with Shopify navigate the backend ability to generate and modify reports manage discount codes etc.
• Experience with affiliate marketing is a plus
• Excellent communication and organizational skills
• Ability to manage multiple projects and meet deadlines
• Strong interpersonal skills and the ability to build relationships across a variety of teams
• Creative thinker and skilled problemsolver
• High attention to detail

The annual base salary range for this position is between $75000 and $90000.
**This range is indicative of projected hiring range however annual base salary will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential.

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performancedriven company. We strive for excellence and are focused on pursuing bestinclass outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels FisherPrice American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels awardwinning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights