CRM Data Analyst all genders
CRM Data Analyst all genders
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Job Description
THE ROLE & THE TEAM
You work for the Customer Analytics team in Zalandos Markets organization which enables data driven business strategies for 20 countries. Through our customer focussed analytics and segmentations we put our customers at the center of every marketing and retail decision. As a (Senior) Customer Data Analyst in our Customer Segmentation Team you are the closest link to our customer: You build a deep understanding of our customer base by developing and analyzing different customer segments based on their purchasing behavior interests customer value and onsite activities. You will transform data and segmentations into actionable insights and recommendations that drive strategic decisions and customer retention.
WHAT WED LOVE YOU TO DO (AND LOVE DOING)
Develop and analyze customer segmentations and audiences support targeting and steering initiatives to drive customer value and retention. Collaborate with data scientists and engineers to optimize and productionalize your segmentations and audience selections.
Design conduct and evaluate A/B tests to optimize your segmentations and audiences according to their use case. Recommend testing strategies to optimize targeted campaigns campaign efficiency and ultimately customer value and retention. Translate complex questions into sound analytical tasks autonomously planning large scale projects.
Collaborate with business stakeholders to identify new strategic opportunities and recommend actions supporting the customer strategy. Present your findings and work closely with business stakeholders and product owners to operationalize your recommendations.
Drive data mindset in the team and provide senior guidance to your team members in terms of methodology & technology to raise the bar within the department. Collaborate with other analysts data scientists engineers and commercial colleagues to untap new sources of data and knowhow.
Independently manage analytical projects identifying efficiency opportunities and supporting decisionmaking with insights from descriptive and inferential analysis.
Conduct knowledgesharing sessions support junior colleagues and contribute to internal events and the hiring process.
WED LOVE TO MEET YOU IF
You have 3 years experience in using customer data in smart and creative ways to answer business questions and/or drive targeting efforts incl. model driven statistical analysis e.g. Causal Inference. Very good quantitative degree e.g. in Economics Statistics Mathematics Computer Science.
Advanced skills in data methodologies and technologies (Python and SQL PySpark). Visualization tools e.g. MicroStrategy Tableau PowerBI and versioning tools e.g. Git/GitHub are considered a plus. Curious about learning new technologies e.g. Databricks AWS data lake Airflow.
Strong communicator to challenge the statusquo tell data stories maximize decision impact of your results and liaison with commercial and tech people alike.
Proactive fast learner problem solver teamplayer comfortable working in English in a fast paced international work environment
INCLUSIVE BY DESIGN
At Zalando our vision is to be inclusive by design. And this vision starts with our hiring we do not discriminate on the basis of gender identity sexual orientation personal expression ethnicity religious belief or disability status. You are welcome to leave out your picture age or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need so we can best support you throughout the hiring process.
our diversity & inclusion strategy:
employee resource groups:
IC
Employment Type
Full-Time
Key Skills
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