Recruitment Marketing Project ManagerMarketing Manager
Recruitment Marketing Project ManagerMarketing Manager
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$ 100000 - 140000
1 Vacancy
Job Description
About San Francisco Bay University:
San Francisco Bay University (SFBU) a nonprofit WASCaccredited university in the heart of Silicon Valley in Fremont California seeks an innovative and experienced Recruitment Marketing Manager. SFBUs mission is to offer inclusive innovative and inspirational education for lifelong careers and our vision is to set the standard as a national model of higher education in service of the common good.
At SFBU students come first. We prioritize students needs by fostering personal engagement among students faculty and staff. We are committed to providing affordable quality education with a deep commitment to diversity equity inclusion and social justice.
We encourage you to learn more about SFBU by reviewing our strategic plan at
Position Overview:
The Recruitment Marketing Project Manager/Marketing Manager ensures effective coordination and alignment with our institutional goals and priorities primarily focusing on student recruitment. Reporting to the Senior Director of Enrollment this role will work collaboratively with admissions leadership to develop implement and manage all recruitment marketing strategies to drive the growth of new student enrollment for the university. By fostering strong collaboration and communication the Recruitment Marketing Project Manager will ensure that all initiatives are strategically aligned efficiently executed and contribute to our overarching objectives of attracting and enrolling students.
This is an exempt fulltime position located in Fremont CA with eligibility for a hybrid schedule.
Essential Duties and Responsibilities:
- Develop implement and assess multichannel marketing strategies to support enrollment goals for undergraduate and graduate programs.
- Oversee thirdparty vendors including print vendors designers photographers and freelancers ensuring deliverables align with brand standards and support total enrollment goals.
- Measure campaign ROI report on key metrics like costperlead and conversion rates and constantly refine strategies for better outcomes.
- Create and manage digital marketing strategies print materials and audiencespecific campaigns to enhance recruitment efforts.
- Maintain a unified tone and voice across all marketing channels ensuring alignment with the Universitys brand.
- Oversee the collection of student stories creation of social media content and print materials to enhance prospective student engagement and increase brand awareness of SFBU program/degree offerings.
- Track and analyze campaign performance making datainformed adjustments to improve conversion rates at all stages of the recruitment funnel.
- Monitor marketing trends and leverage general awareness of higher education to optimize lead generation and conversion rates.
- Represent the university at oncampus and virtual recruitment events especially during peak periods.
- Maintain relationships with faculty staff students and alums to feature in recruitment marketing and to help increase brand awareness.
- Develop and oversee a strategic enrollment marketing production/project calendar.
- Hire train mentor and supervise staff (Social Media Specialist).
Minimum Qualifications:
- Bachelors degree in a related field (or equivalent experience). Masters degree preferred.
- Minimum of 5 years of progressively responsible experience in marketing with at least 2 years in a leadership role.
- Proven success in recruitment marketing preferably in higher education.
- Proven experience in leading teams or projects demonstrating strong leadership and management skills.
- Strong experience with digital marketing social media content management graphic and digital design systems and marketingrelated technology tools.
- Experience and comfort with data analysis and the ability to interpret trends create reports and adjust strategies accordingly.
- Work evenings and weekends as required to accommodate campus events with prioritization of enrollment events.
Knowledge Skills and Abilities:
- Ability to develop and execute comprehensive recruitment marketing strategies that align with institutional goals.
- Ability to quickly adjust tactics strategies and communications based on a fluid higher education market and data insights.
- Familiarity with various digital social and design tools and platforms including Canva InDesign WordPress Google Analytics Microsoft Office suite of products etc.
- Excellent communication (verbal written and digital) and interpersonal skills with the ability to engage and influence prospective students faculty staff and external partners.
- Demonstrated ability to work in a fluid environment prioritize goals and independently manage multiple diverse competing priorities while meeting deadlines.
- Strong project management skills and the ability to coordinate senior leadership vendors and others to meet deadlines.
- Experience in leading and managing teams with the ability to mentor motivate and support staff.
- Demonstrated ability to build relationships with various stakeholders including prospective students alums faculty and external partners such as academic institutions and professional organizations.
- Understanding undergraduate and graduate admissions processes including application review decisionmaking and financial aid.
- Understanding of diversity equity and inclusion principles and experience in fostering inclusive marketing practices.
- Knowledge of higher education trends especially undergraduate and graduate education and the ability to adapt strategies based on evolving market conditions.
- Streamline processes and improve communication between inhouse teams and external vendors.
Salary Range: $100000 $140000 annually depending on experience.
Work Environment & Physical Demands:
- Physical demands include lifting limits 20 lbs. bending sitting and driving.
- Job duties are typically performed in an office environment.
Application Process:
For full consideration please submit your completed application by April 21 2025 including a current CV/resume and a cover letter 500 words max) describing your key accomplishments related to the stated responsibilities your approach to recruitment marketing your leadership philosophy and your commitment to diversity equity inclusion and social justice.
This position description is not intended to cover or contain a comprehensive list of activities duties or responsibilities that are required of the employee. Duties responsibilities and activities may change or new ones may be assigned at any time with or without notice.
SFBU is an Equal Opportunity / Affirmative Action Employer: SFBU is committed to providing equal employment opportunities for all employees and applicants for employment. SFBU does not discriminate in employment opportunities or practices based on race color religion sex age national origin disability veteran status sexual orientation or any other characteristic protected by law.
In accordance with federal and state disability laws San Francisco Bay University provides reasonable accommodations to applicants with disabilities. If you require assistance during the application or interview process please contact SFBU Human Resources at .
Required Experience:
Manager
Employment Type
Full-Time
