Product Marketing Manager Social Advertising
Product Marketing Manager Social Advertising
Posted on :
12-04-2025
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1 Vacancy
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Job Description
Do you have a passion for social media and marketing Do you have experience driving value using paid advertising Amazons Central Marketing Organization is looking for a seasoned marketer to join our Social Marketing team to help build our growing social media advertising programs. The Social Marketing team is focused on leveraging all viable social media advertising platforms to grow Amazon businesses. The team is looking for a top notch marketer who can create a set of successful channel strategies execute wellstructured tests roll out successful campaigns and optimize performance over time against a clear set of performance goals.
In this role you will be focused on creating a social media strategy for midfunnel content with the goal of driving performance metrics for Amazon. You will collaborate with social media apps (Meta Pinterest TikTok Snap and more) to run experiments and work with engineering to scale up successful strategies. You will be experimenting with inspirational content such as video and editorial images to support Amazons multiple business lines across the US.
To be successful in this role you will need to have experience in digital marketing A/B testing and excel in looking at data and making recommendations. Furthermore you will be highly innovative and comfortable driving new programs from conception through in an ambiguous and fast paced environment.
Key job responsibilities
Create the paid social marketing strategy for midfunnel content particularly influencer content.
Define experiment learning agendas and optimize campaign set ups to drive meaningful insights.
Optimize programs to reach efficient ROI.
Work directly with social networks to launch new product betas and explore marketing potential.
Advise creative teams on best practices for paid social content.
Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities.
4 years of professional noninternship marketing experience
Experience with paid media and owned and operated channels (i.e. email onsite etc.
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Bachelors Degree
Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98200/year in our lowest geographic market up to $179600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
In this role you will be focused on creating a social media strategy for midfunnel content with the goal of driving performance metrics for Amazon. You will collaborate with social media apps (Meta Pinterest TikTok Snap and more) to run experiments and work with engineering to scale up successful strategies. You will be experimenting with inspirational content such as video and editorial images to support Amazons multiple business lines across the US.
To be successful in this role you will need to have experience in digital marketing A/B testing and excel in looking at data and making recommendations. Furthermore you will be highly innovative and comfortable driving new programs from conception through in an ambiguous and fast paced environment.
Key job responsibilities
Create the paid social marketing strategy for midfunnel content particularly influencer content.
Define experiment learning agendas and optimize campaign set ups to drive meaningful insights.
Optimize programs to reach efficient ROI.
Work directly with social networks to launch new product betas and explore marketing potential.
Advise creative teams on best practices for paid social content.
Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities.
4 years of professional noninternship marketing experience
Experience with paid media and owned and operated channels (i.e. email onsite etc.
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Bachelors Degree
Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98200/year in our lowest geographic market up to $179600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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