Media Executive - Wnem

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of toprated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the toprated television station and 100 markets with the first and/or secondhighestrated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a fullservice digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WNEM:

At WNEM it is our job and inherent desire to be the best local television station in the MidMichigan market and the #1 digital platform across the state region and country. We are committed to the highest standards of excellence in our local news entertainment information and public service programming.
We have the toprated news station plus a broadcast website. We are a Midsize market with an opportunity to grow. We are a selfstarting team driven for success with unique selling opportunities for a creative seller. Essential to that effort is a foundation of honesty and integrity qualities that help us earn and build trust with our viewers coworkers and business partners.

Job Summary/Description:

WNEMTV is seeking a Media Executive who has a digitalfirst approach with a proven ability to present negotiate close deals and build longterm relationships. This highenergy creative individual must have a winning attitude to work in a competitive collaborative and fastpaced marketing environment.

Duties/Responsibilities include but are not limited to:

The ideal candidate will work energetically and strategically to increase our market share for various digital products including OTT/Streaming targeted email targeted display & video paid social media YouTube SEM/SEO and more.
Understand and communicate the value that digital solutions can bring to their advertising campaigns. Collaborates with clients on strategic planning to achieve their advertising objectives.
Implements strategies to consistently grow revenue and exceed revenue goals
Establishes credible relationships with the local business community
Makes sales calls to existing and prospective clients
Maintains assigned accounts and develops new accounts
Prepares and delivers sales presentations to clients
Provides clients with information regarding rates for advertising placement in all media platforms
Provides management with timely and accurate monthly quarterly and annual budget forecasts
Maintains an understanding of local market ratings competitive media station strengths industry and product knowledge

Qualifications/Requirements:

Bachelors degree highly preferred or equivalent workrelated experience.
Minimum two years of experience in sales preferably in the media field
Must be able to work under daily deadline pressure with attention to detail
Valid drivers license with an acceptable driving record
Experience achieving longrange objectives and implementing the strategies and actions to achieve them
Knowledge of Wide Orbit and ComScore a plus
Solid computer skills using Excel Word and PowerPoint

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGrayTV UltiPro selfservice portal

WNEMTV/Gray Media is a drugfree company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. In addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.