Manager Campaign Analytics
Manager Campaign Analytics
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$ 90000 - 106000
1 Vacancy
Job Description
Job Title
Manager Campaign AnalyticsJob Description
About The Position Major goals and objectives and location requirements
The Manager of Campaign Analytics is responsible for driving data analytics and storytelling primarily focused on inflight and postsale digital campaigns. This role involves analyzing raw data to uncover actionable insights that drive revenue retention and growth. A successful Campaign Analytics Manager will be adept at examining ad performance measurement site and market data across all stages of a campaign to identify valuable learnings.
Strong proficiency in manipulating raw data using tools like Excel or other data visualization platforms is essential to uncover insights. Equally important is the ability to present these insights and recommendations in clear actionable formats for both internal and external clients.
As a key member of a collaborative team the Manager Campaign Analytics will apply their expertise in digital media analytics to both analyze and consult. They will advocate for datadriven media learnings and lead campaign analytics support for highpriority accounts within the Finance vertical. Additionally the Manager will mentor 12 direct reports guiding them through reporting insights and strategic initiatives across DDMs Travel and Auto verticals which also encompass Finance accounts.
This hybrid inoffice role in our New York City location has the ability to work remotely for up to 2 days per week.
About The Team The Team and/or Brand.
The Campaign Analytics team is a small highly skilled group of experts dedicated to supporting DotDash Merediths digital advertising business. Organized by verticals the team provides specialized expertise to drive ad revenue retention and growth.
About The Positions Contributions Accountabilities Actions and Expected Measurable Results
60 Finance Campaign Analytics
Lead the development and of analytics strategies for the Finance vertical in collaboration with sales and account strategy teams.
Create insightful client deliverables that utilize performance measurement and other relevant data with a focus on highpriority accounts.
Define analytic and reporting capabilities across media products and develop actionable insight solutions.
Work with a variety of data sources and platforms utilized by DotDash Meredith and its clients.
Potentially manage direct reports overseeing their work in reporting insights and analytics solutions.
Partner with the analytics team in Bangalore to scale larger data analysis projects.
20 Case Studies Ad Hoc Analysis
Develop targeted case studies based on finance subcategories ad products and advertiser objectives aimed at positively impacting revenue retention and growth.
Serve as the subject matter expert on sales verticals and advertising products creating both external and internalfacing case studies.
Translate research site and other data findings into actionable insights for media strategies.
Support content strategy teams by analyzing campaign performance to drive datainformed content creation.
20 Team Management
Collaborate with leadership across other verticals to drive the vision and roadmap for the broader campaign analytics department.
Act as the first point of escalation for issues in the direct reports verticals.
Lead verticalspecific analytics projects from development to .
Help ideate and execute strategies that drive new revenue opportunities with both current and prospective clients.
Assist in balancing team priorities ensuring deadlines are met for both shortterm and longterm projects.
Foster collaboration and communication within the campaign analytics team.
Minimum Qualifications and Job Requirements All Must Be Met to Be Considered
Education:
BA or BS in a related field or equivalent training/experience.
Experience:
5 years of experience in digital media analytics or a similar role in digital advertising media marketing or ad tech.
Experience within the Finance digital advertising landscape is preferred.
Prior management experience is highly preferred.
Knowledge Skills and Abilities:
Strong understanding of the digital advertising ecosystem and data collection/sharing mechanisms.
Expertise in Excel pivot tables and data visualization tools.
Ability to clearly present complex data and insights to both technical and nontechnical audiences.
Passion for storytelling with data.
Exceptional attention to detail.
Proficiency in Excel PowerPoint and data visualization tools (e.g. Looker).
Experience working with thirdparty adserver data (e.g. GAM DCM Google Analytics DoubleVerify).
Familiarity with advertising effectiveness research solutions (e.g. Nielsen Millward Brown Dynata).
SQL knowledge is a plus but not required.
Serve as the first point of escalation for client and business issues related to the teams verticals.
Lead and manage verticalspecific analytics projects from development to .
Ideate and implement strategies that generate new revenue with current and prospective clients.
Help balance team deadlines and manage both shortterm and longterm projects ensuring smooth collaboration with other managers.
Foster collaboration communication and a positive team dynamic.
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .
The Company participates in the federal EVerify program to confirm the identity and employment authorization of all newly hired employees. For further information about the EVerify program please click here: Range
Salary: New York: $90000.00 $106000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of Dotdash Merediths total compensation package for employees. Other compensation may include annual bonuses and short and longterm incentives.In additionDotdash Meredith provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 1012 paid holidays annually and generous paid parental leave (birthing and nonbirthing parents) all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.
#NMG#Required Experience:
Manager
Employment Type
Full-Time
