SX Email Marketing Specialist
SX Email Marketing Specialist
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Job Description
DEADLINE FOR APPLICATIONS
WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race colour national origin ethnic or social background genetic information gender gender identity and/or expression sexual orientation religion or belief HIV status or disability.
ABOUT WFP
The World Food Programme is the worlds largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change.
At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse committed skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFPs values (Integrity Collaboration Commitment Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves.
To learn more about WFP visit our website: follow us on social media to keep up with our latest news: YouTube LinkedIn Instagram Facebook Twitter.
WHY JOIN WFP
WFP is a 2020 Nobel Peace Prize Laureate.
WFP offers a highly inclusive diverse and multicultural working environment.
WFP invests in the personal & professional development of its employees through a range of training accreditation coaching mentorship and other programs as well as through internal mobility opportunities.
A career path in WFP provides an exciting opportunity to work across the various country regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.
We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).
ORGANIZATIONAL CONTEXT
The United Nations World Food Programme (WFP) is the worlds largest humanitarian agency working to create a world with zero hunger. As leading humanitarian organization saving lives and changing lives WFP delivers food assistance in emergencies and working with communities to improve nutrition and build resilience.
WFP believes that individual and collective wellbeing can only be achieved if all children women and men get the nutritious food they need to lead healthy dignified lives. Each year WFP assists 86.7 million people in 83 countries. Every day some 5600 WFPchartered trucks are on the road 92 planes are in the air and 20 ships are at sea. These numbers speak to WFPs unparalleled reputation as an emergency responder one that is often the first on the scene in the most difficult environments.
WFP also works with partners to strengthen the resilience of communities most vulnerable to hunger and malnutrition through longterm development programmes aimed at boosting food security local economies education employment and gender equality. While hunger and malnutrition are the worlds largest solvable issues the needs are still immense and growing. 821 million people in the world suffer from chronic hunger.
The Private Partnerships Division (PSP) is responsible for engaging the private sector (corporations individuals foundations) through highimpact partnerships in support of WFPs strategic priorities and through individual giving to build and retain support from the general public worldwide. To get to a world with Zero Hunger faster WFP has significantly increased resources in recent years from donor governments. We are now investing in and grow private sector fundraising to reach more people.
WFPs private sector strategyproposes to dramatically increase income from individuals to help reach more people and get to Zero Hunger faster using new digital engagement tools to reach audiences across the globe in a flexible and costeffective way.
Traditional individual fundraising in our sector was primarily conducted through offline channels and implemented through national fundraising operations. The individual fundraising market now looks very different with the vast majority of potential donors having a digital presence and comfort with transacting online. WFP has a unique opportunity to define its approach amid this digital change and leapfrog peers through its creation of a digitalled fundraising strategy that engages people worldwide from one centralised team. Our digital focus elevates the importance of an agile approach to delivering opportunities to engage.
INDIVIDUAL FUNDRAISING
In the first year of the new growth strategy the IG team recruited 130k new supporters (both regular monthly givers and single givers) from over 190 countries primarily through digital advertising (Facebook and Search) with some local DRTV testing. Annual income more than quadrupled from $3m in FY19 to $24m in FY21 with growth ambitions going far beyond this.
Our focus is a digitalfirst strategy working through a centralised global team recruiting supporters primarily through digital channels and building an outstanding supporter experience through a multi channel loyalty programme that delivers a bestinclass donor experience. The programme now recruits donors in English French German Spanish and Arabic with language capabilities also including Korean and it delivers the supporter exeprience through email SMS WhatsApp outbound telephone and Facebook.
PURPOSE OF THE ASSIGNMENT
This role will play a critical part in our supporter experience (SX) team within Individual Giving team by improving how all our email activity contributes to building a best in class supporter experience and drive stronger engagement and loyalty rates. The role will be comfortable developing onboarding journeys and annual calendarbased email communications as well as running ongoing testing and optimization activities.
ACCOUNTABILITIES / RESPONSIBILITIES
- Delivery and of the email fundraising component of WFPs Supporter Experience programme
- Deliver scheduled email sends according to schedule (from landing page development to troubleshooting and final send) and in accordance with the Individual Givings objective to deliver a bestinclass supporter experience
- Build and update supporter journeys on Marketing Cloud
- Implement testing roadmap for email marketing aimed at optimising performance across core metrics
- Work closely with the Global SX Email Specialist and other SX specialists to ensure content is properly briefed and received on time for the email programme
- Lead email troubleshooting process and coordinate across the team to ensure emails are sent on time and to a high standard
- Optimisation of email marketing programme
- Identify areas for development linked to increased performance and income
- Share email marketing analysis on a monthly basis so learnings are captured and the effectiveness of the programme is continuously being measuring and optimised
- Other
- Extend support to create and manage process notes relevant to the assigned roles and deliveries
- Keep abreast if industry developments and incorporate them into the programme
DELIVERABLES AT THE END OF THE CONTRACT
- Delivery of scheduled sends and journeys according to schedule
- Improvements to the troubleshooting process
QUALIFICATIONS AND EXPERIENCE REQUIRED
Education
- Advanced University degree in marketing or other relevant field or First University degree with additional years of related work experience and/or trainings.
Work history
- At least 3 years progressive experience running email marketing in a fundraising or marketing environment
- Nonprofit and/or commercial experience
- Experience of strategic planning of email programmes with good tactical hands on experience of testing/optimization preference of working on global email programmes
Hard skills and soft skills
- Knowledge and demonstrable experience of working with Salesforce Marketing Cloud
- Very strong attention to detail
- Strong communication skills
- Strong analytical skills and data driven mentality with evidenceled approach to fundraising and marketing
- Strong relationship building
- Good coordination skills
- Highly organized with strong time management skills
- Ability to think creatively
- Good supportive team player
- Proactive
- Ability to form strong relationships and thrive in complex stakeholder environments
Language(s)
- Excellent command of spoken and written English
- Desirable to be fluent in another of the UN languages (Arabic Chinese French Russian Spanish).
WFP LEADERSHIP FRAMEWORK
WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.
Click here to access WFP Leadership Framework
REASONABLE ACCOMMODATION
WFP is dedicated to fostering diversity equity and inclusion. Our recruitment process is inclusively crafted to welcome candidates of all backgrounds celebrating diversity and ensuring a respectful environment for all. We aim for an accessible and fair recruitment journey. Should you need any reasonable accommodations or have accessibility concerns please reach out to us confidentially at Our DEI team is here to ensure your full participation in our recruitment process.
NO FEE DISCLAIMER
The United Nations does not charge any application processing training interviewing testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee please disregard it. Furthermore please note that emblems logos names and addresses are easily copied and reproduced. Therefore you are advised to apply particular care when submitting personal information on the web.
REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION
We strongly recommend that your profile is accurate complete and includes your employment records academic qualifications language skills and UN Grade (if applicable).
Once your profile is completed please apply and submit your application.
Please make sure you upload your professional CV in the English language
Kindly note the only documents you will need to submit at this time are your CV and Cover Letter
Additional documents such as passport recommendation letters academic certificates etc. may potentially be requested at a future time
Please contact us at in case you face any challenges with submitting your application
Only shortlisted candidates will be notified
All employment decisions are made on the basis of organizational needs job requirements merit and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse all forms of discrimination any kind of harassment sexual harassment and abuse of authority. Therefore all selected candidates will undergo rigorous reference and background checks.
No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ) International Civil Service Commission (ICSC) FAO Finance Committee WFP External Auditor WFP Audit Committee Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP both during their service and within three years of ceasing that service.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
