Manager Digital Experience
Manager Digital Experience
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
As the Manager of Digital Experiences you will be responsible for helping define Equinoxs digital strategy and work with stakeholders to execute it with a primary focus on enhancing the member experience across the Equinox app and website. In this role you will drive member engagement improve retention increase prospect conversion and grow lifetime value through enhanced user experience app and website optimizations and datadriven marketing. This role will collaborate closely with Technology Marketing Sales and Operations to drive growth across our Digital channels all while delivering a cohesive brand message. In partnership with other functions you will help build bespoke Digital strategies to help deliver business and brand priorities. This role will report directly into the Senior Director of Digital Strategy and Member Experience to deliver members with seamless and personalized experiences across Digital touchpoints.
Develop and Implement Digital Strategies:
- Develop a comprehensive vision for Equinoxs digital strategy incorporating operating plan member insights and industry trends.
- Understand current member journeys; identify pain points and datadriven recommendations for improvement of user experiences within the app and website
- Create innovative digital experiences that build loyalty and reduce churn.
- Assess financial opportunity of initiatives calculating savings incremental sales and consumer acquisition/retention to drive prioritization.
- Evaluate and make recommendations around how member journeys work with other ad hoc communications to consider the overall member experience across all touchpoints.
- Spearhead ongoing test learn iterate mindset to ensure ongoing refinement of digital initiatives
- Develop member segmentation and personalization strategies to deliver a relevant high impact member experience.
Industry Analysis:
- Continually research and explore new digital experiences across Luxury Hospitality Wellness etc. to understand consumer trends and competitive forces.
- Leverage market research to develop new and innovative digital programs across all areas of the business
- Stay informed about best practices in Retail Wellness and Technology
Collaboration with CrossFunctional Teams:
- Work closely with Marketing Data Technology C/X Operations and other relevant teams to ensure alignment and coordination in delivering a positive and effective digital experience for members.
- Partner with Product Teams to develop the technical features necessary to achieve our digital ambitions.
Content and Communication:
- Create and manage content and communication strategies that align with the overall member experience goals including email marketing inapp messages and content and other forms of digital communication.
- Partner with Marketing Team to provide best practices on digital marketing campaigns and strategies to drive member engagement.
Data Analysis & Insights:
- Leverage data to understand member behavior and preferences enhancing the online and app experience with a focus on personalization and curation.
- Track member engagement with digital platforms analyzing data to understand member preferences and needs and use insights to make strategic recommendations and improve the digital experience.
Qualifications :
- Bachelors degree in Marketing Technology Communications or a related field
- 5 years of experience in Digital Strategy Product or U/X ideally within Health and Wellness or Luxury
- Strong analytical skills and ability to interpret data to inform marketing decisions
- Proficiency in data analytics tools like Adobe Analytics Google Analytics etc.
- Excellent written and verbal communication skills to support stakeholder engagement
- Excellent project management skills with ability to manage multiple initiatives simultaneously
- Entrepreneurial spirit with a passion for digital transformation and consumer experience.
- Proven ability to lead crossfunctional teams and manage complex projects.
Pay Transparency: Min $105000 Max $120000
Additional Information :
AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
- We offer competitive salary benefits and industry leading commission opportunities for club employees
- Complimentary Club membership
- Perks and incentives with our products and services including Personal Training Pilates Spa and Shop
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Equinox is an equal opportunity employer. For more information regarding our career opportunities please visit one of our clubs or our website at your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
