Market Development Manager

The Market Development Manager is a strategic advisor guiding key client and prospect relationships to build RSM advocates in the business community. The Market Development Manager leverages deep knowledge of RSMs business and growth goals to develop and execute gotomarket strategies aligned with industry and line of business (LOB) priorities. This role focuses on building and enhancing relationships with essential targets including current clients prospects and key community influencers. This individual aligns with RSMs Communication Marketing and Growth (CMG) goals and programs. The Market Development Manager will support growth for the DC Metro McLean Richmond and Baltimore offices. Additionally they will lead marketing efforts in other markets that focus on Government Contracting.

Responsibilities include:

• Creates a local association strategy to build and maintain relationships with aligned external organizations showcasing RSMs expertise and strengthening key connections.
• Positions RSM thought leaders to enhance market visibility in line with enterprise LOB industry and CMG goals.
• Serves as a marketing advisor to local leadership and practice stakeholders offering guidance from a regional market perspective.

Local market:

• Advises office and market leaders on crafting marketing strategies that align with business objectives taking into account market conditions competitive positioning and key insights from business developers pursuit teams and market influences. Leverages intelligence from local market publications and internal research tools and data to inform strategy development.

Industry:

• Drives new and expanding business through accountbased marketing strategies working closely with growth team leaders and local teams. Aligns efforts with enterprise LOB and industry goals to support effective targeting by defining criteria identifying targets and providing tools and market insights. Advises on relationshipbuilding strategies and participates in account planning and pursuit discussions to strengthen relationship development.
• Enhances target relationships within an industry by analyzing and sharing insights from enterprise marketing campaign results. Uses digital metrics to inform local teams on strategies to accelerate engagement tailored to each stage of the buyer journey.
• Collaborates with local practice leaders and CMG counterparts to develop and execute integrated marketing plans that align with key business strategies for assigned growth teams markets or service lines partnering with business developers to meet strategic growth objectives.
• Coleads local gotomarket and intentional growth team meetings applying national programs to local target audiences and providing insights on enhancing relationships through relevant content buyer journey stages and marketing initiatives.
• Integrates national industry or LOB marketing strategies at the local level focusing on priority clients and targets to drive growth and deepen relationships while contributing feedback to national teams on program effectiveness in local markets.
• As a client experience strategist interprets client and postengagement survey findings sharing industryspecific insights with relevant teams and participating in Voice of the Client interviews.
• Implements enterprise marketing strategies in the local market empowering client service professionals with growth tools and training and advising on positioning RSM as a middlemarket leader and corporate citizen.
• Drives local public relations efforts aligned with CMG media strategies to enhance the RSM brand in the community featuring local leaders and initiatives while promoting national media releases as appropriate.
• Champions the firms brand compliance and strategy ensuring alignment in messaging and identity for their responsibilities along with any other assigned duties.

Minimum Qualifications:

EDUCATION/CERTIFICATIONS

• Bachelors degree required

TECHNICAL/SOFT SKILLS

• Strong understanding of marketing channels and stages of thebuyer journey (required)
• Strong knowledge of digital marketing strategies and tactics; ability to interpret and analyze data to identify trends and practical application of campaign results (required)
• Strong written and verbal communication skills (required)
• Highly collaborative (required)
• Strong project management skills (preferred)

EXPERIENCE

• 57 years of marketing/growth experience in a B2B or professionalservices organization (required)
• 35 years of experience marketing to government contracting companies. (required)
• Proven success supporting marketing and relationship development programs (required)

LEADERSHIP SKILLS

• Executive presence with internal and external stakeholders; abilityto influence others at all levels throughout the business often without formal authority (required)
• Ability to lead critical conversation and influence decisions; ability to uncover and drive alternative points of view across the organization particularly with senior leaders (required)
• Comfort working within a complex matrix organization (required)

WORK ENVIRONMENT / TRAVEL

• The role may require overnight travel approximately 35 times per year.
• This is a hybrid remote and inoffice position and will require occasional car travel between offices for events meetings and other marketing activities.