Marketing Automation Specialist
Marketing Automation Specialist
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Job Description
We are NeoPollard Interactive. Digitally born playerfocused and proudly powering the most profitable iLottery programs in North America through our interactive games powerful gaming systems and comprehensive suite of player services. We are innovative. From inception innovation has been the core of NPi. As one of the first iLottery platform providers in North America we laid the groundwork helping pioneer the introduction and successful launch of some of the first iLottery programs in the U.S. We deliver innovative solutions and cuttingedge technology to our partners with an industryproven track record of revenue growth. We are oneofakind. The only Lottery supplier in North America exclusively focused on iLottery. We have one central focus; creating the most intuitive and fun iLottery experiences for players. Our sole focus drives our innovation and success in the iLottery space. We are industry experts. Serving the largest share of U.S. Lotteries that currently sell online with a track record of powering iLottery success through our stateoftheart technology topperforming game content and innovative and comprehensive iLottery services. We are NPi. Join us.
WHAT YOU WILL DO
We are looking for a Marketing Automation Specialist to join NPis awardwinning Ignite Player Marketing team. The Specialist will help meet business goals by working directly with NPis Marketing Automation Manager to improve customer experience. This individual will be responsible for fully leveraging the automation platforms capabilities. Utilize your expertise in marketing automation platforms to design and execute targeted campaigns that nurture leads drive engagement and maximize business growth. From creating automated workflows to personalizing player journeys your skills will help us deliver relevant and timely messaging across various channels.
RESPONSIBILITIES
Responsible for email marketing program including segmentation testing and deployment and continually evaluating these for improvements
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
Manage of all CRM projects and marketing activities
Manage marketing automation efforts and processes proactively researching and implementing the latest best practices strategies and industry standards.
Help plan and perform A/B testing to define and execute enhancements to conversion rates campaign ROI and player growth.
Utilize QA tools and follow QA processes during campaign creation
Review marketing emails/popups for accuracy clarity and consistency
Build and create email templates popups and marketing materials within NeoSphere and NeoEngage
Develop document and implement standards and processes to increase efficiency
EXPERIENCE AND REQUIREMENTS
BA/BS Marketing or equivalent experience preferred
Minimum 3 years of experience in marketing automation is preferred
Experience with Bloomreach preferred or strong working knowledge of platforms like Marketo Optimove or Salesforce
Strong experience in setting up and configuring marketing campaigns
Knowledge of email marketing and automation best practices
Basic working knowledge of HTML and CMS preferred
Attention to detail and experience with quality control are vitally important
Responsible well organized independent ability to learn quickly multitasking excellent interpersonal skills team player
Ability to work both independently and collaboratively with crossfunctional teams
Some travel required
WHY WORK AT NPI We hire the best.
We prioritize innovation.
We support and empower our team.
Join us as we continue to shape the future of the iLottery industry by delivering players favorite games across all channels and driving outstanding returns for good causes. Our team member benefits include
Comprehensive Health Vision and Dental Insurance
Life Insurance & AD&D Insurance
401K Savings Program (With Competitive Corporate Matching for U.S. Employees)
Paid Vacation and Personal Time
Parental leave policy that includes 12 weeks for birth adoption or fostering
Wellness and Employee Assistance Program (EAP) from Ulliance Life
CompanyProvided Laptop and Cellphone
Career Development Opportunities including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders)
Quarterly ProfitSharing Program for All Employees Who Have Completed Six Months of Continuous Service
ABOUT NEOPOLLARD INTERACTIVE
Born in the digital domain NeoPollard Interactive LLC (NPi) is an awardwinning supplier of bestinclass iLottery solutions to the North American lottery market. Serving the largest share of U.S. lotteries that currently sell online NPi helped pioneer the successful introduction of iLottery in the U.S. and is North Americas proven partner of choice to enable regulated lotteries to design and deploy complex gaming solutions in support of generating incremental revenue for good causes through the online channel. NPi offers cuttingedge technology a full suite of managed services and the industrys topperforming game content as part of its innovative and comprehensive approach to partnering for iLottery success. Jointly owned by Pollard Banknote Limited (TSX: PBL) and NeoGames S.A.(Nasdaq: NGMS)both globally recognized industry leadersNPi powers the most profitable iLottery programs. Visit us at .
Pollard iLottery Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
