Content Marketing Institutional Senior Associate 91525
Content Marketing Institutional Senior Associate 91525
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$ 90000 - 115000
1 Vacancy
Job Description
Location Designation:Hybrid 3 days per week
Our New York Life culture has laid the foundation for over 175 years of commitment to our employees agents policy owners and the communities where we live and work. Here you become a valued part of a welcoming inclusive and caring organization with a longstanding legacy in stability and growth. The strength revolves around our diversified multidimensional business portfolio that goes beyond life insurance.
As a Fortune 100 company and industry leader we provide an environment where you can explore your career ambitions offering opportunities to tackle meaningful challenges and stretch your skills while balancing work and life priorities. You willbe part ofan inclusive teamguided by our belief to always be there for each otherproviding the support and flexibilityto grow and reach new heights while making an impact in the lives of others.
You are our future and we commit to investing in you accordingly.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Join New York Life Investment Management and become part of a dynamic team empowering investors to achieve their financial goals. We offer clients unparalleled access to a diverse collection of specialized independent investment teams each with its own distinct philosophy and expertise. By collaborating with our worldclass investment teams youll shape investment strategies that unlock opportunities navigate market complexities and ultimately build strong financial legacies for our clients.
The Institutional Marketing team at New York Life Investments plays a pivotal role in driving the growth of NYLIs global business by developing and executing integrated marketing programs that create value and drive demand among institutional and global audiences. This position will report to the Head of Global Institutional Marketing and collaborate closely with investment boutiques international business partners and global institutional sales teams in the Americas Europe and Japan. The team focuses on delivering strategic marketing initiatives that support sales efforts and foster longterm growth across key markets.
Role Overview
New York Life Investments is seeking a highly motivated Senior Marketing Associate to join our Institutional Marketing team. This individual will play a critical role in developing and executing marketing programs that drive demand and enhance relationships with institutional clients globally. The ideal candidate will have experience in private markets and a strong familiarity across Private Equity Private Credit and Real Assets and will leverage that expertise to create impactful content support sales teams and execute multichannel marketing initiatives across web email social media and industry events.
This role offers the opportunity to collaborate across NYLIs affiliate model working closely with investment teams sales and marketing partners to position our capabilities effectively in the institutional market.
What Youll Do:
- Support the development of private markets thought leadership working closely with investment sales teams and Investor Relations to highlight key strategies.
- Help execute integrated marketing campaigns that align with institutional business priorities and client needs.
- Assist with the creation of compelling private markets materials that equip sales teams with tools and resources tailored to institutional investors.
- Collaborate with boutiques and sales teams to refine messaging and ensure alignment with business objectives.
- Manage institutional client events and experiences (both inperson and virtual) partnering with the Institutional Marketing and Events teams to drive engagement.
- Ensure compliance with global regulatory standards by managing marketing material reviews and approvals.
- Analyze campaign performance to assess effectiveness generate insights and refine future strategies.
- Conduct competitive research to keep NYLIs institutional marketing approach innovative and differentiated.
- Identify and implement process improvements to enhance workflow efficiencies and team collaboration.
- Implement brand design and key messaging with accuracy and impact.
What Youll Bring:
- Strong understanding of private markets institutional investors and financial services.
- 25 years of marketing communications experience in financial services with a preference for institutional asset management or private markets marketing.
- Proven ability to manage multiple projects and deadlines in a fastpaced environment.
- Strong project management skills and attention to detail.
- Excellent written and verbal communication skills with the ability to translate complex investment topics into compelling client messaging.
- Experience collaborating across functional teams and business units.
- Proficiency in Microsoft Office Suite (PowerPoint Excel and Word).
- Bachelors degree in Marketing Business Administration Communications or a related field.
- A teamoriented mindset with a proactive and solutionsdriven approach.
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Pay Transparency
Salary Range:$90000$115000
Overtime eligible:Exempt
Discretionary bonus eligible:Yes
Sales bonus eligible:No
Actual base salary will be determined based on several factors but not limited to individuals experience skills qualifications and job location. Additionally employees are eligible for an annual discretionary bonus. In addition to base salary employees may also be eligible to participate in an incentive program.
Our Benefits
We provide a full package of benefits for employees and have unique offerings for a modern workforce including leave programs adoption assistance and student loan repayment programs. Based on feedback from our employees we continue to refine and add benefits to our offering so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Lifes leadership in this space.
Recognized as one of Fortunes Worlds Most Admired Companies New York Life is committed to improving local communities through a culture of employee giving and volunteerism supported by the proud that due to our mutuality we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life please visit the Careers page of .
Job Requisition ID:91525
Required Experience:
Senior IC
Employment Type
Full-Time
