Tourism Intelligence Research Analyst
Tourism Intelligence Research Analyst
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Job Description
Location: Vancouver BC
Department: Insights & Analytics
Employment Type: Full Time / Hybrid / Term 14month maternity leave cover)
Language Designation: English Essential
Posting Close Date: April 27 2025
About Destination Canada
Tourism is the heartbeat of communities from coast to coast to coast. At Destination Canada our aspiration for the tourism industry is to generate wealth and wellbeing for all of Canada and enrich the lives of our guests. Our mission is to influence supply and build demand for the benefit of locals communities and visitors through leading research alignment with public and private sectors and marketing Canada nationally and abroad. We seek diverse ingenious thinkers teeming with intellectual curiosity and a deep desire to grow Canadas tourism industry strengthening the sociocultural environmental and economic vitality tourism brings to Canada.
About the role:
Do econometric models statistical projections and finding the underlying cause of issues and problems get you excited Are you passionate about travel and tourism and creating unforgettable experiences for tourists If so keep reading.
We are looking for a Tourism Research Analyst to join our team. Reporting to the Senior Manager Economic Insights and Planning you will advance Destination Canadas research objectives by conducting and analyzing key tourism performance indicators. You will use your expertise to analyze macroeconomic issues factors and trends shaping the tourism industry both globally and domestically. You will collect and interpret data to enhance our organizations and the Canadian tourism industrys understanding of the market and economic dynamics that impact us.
You will also provide market intelligence and consumer research that informs and contributes to our marketing strategies and tactics. You are also a technology enthusiast who is keen to upskill on emerging technologies and explore how analytics and storytelling could be combined with research. You are a curious and meticulous thinker with a strong marketing sensibility. Above all you are able to take research embed it within the appropriate context and create a compelling narrative that tells a story to stakeholders. You have experience running research projects and as a selfstarter you are someone who can take something and run with it through to completion.
Key accountabilities
- Collects analyzes and interprets economic and statistical data. Develops models projections and forecasts.
- Evaluates the impact of various issues factors and events on tourism both domestically and globally.
- Conducts competitive analysis; identifies and conducts assessments of market opportunities; develops market profiles; gathers and analyzes intelligence on domestic and international consumer needs and preferences in relation to tourism.
- Develops and delivers research products publications and reports.
- Provides insights and advice to address economic issues to inform destination development and marketing strategies and to optimize performance.
- Conducts qualitative and quantitative socioeconomic tourism research studies and surveys.
- Communicates research findings and insights effectively translating them into a compelling narrative for stakeholders.
- Responds to requests and provides advice and guidance to other departments and senior management.
- Manages suppliers and coordinates work with external partners to manage research projects.
- Proactively consults with business units within DC and with stakeholders in the tourism industry to identify potential trends challenges issues opportunities threats etc. and provide evidence and databased analysis proposals briefings and presentations
What you need
- Graduation from a recognized university with a Bachelors degree in statistics economics business or other relevant discipline or an acceptable combination of education training and experience. Masters degree is considered an asset.
- At least three years of relevant experience conducting economic modeling and forecasting
- Experience designing collecting and interpreting survey data
- Experience analyzing qualitative and quantitative research
- Experience in writing reports and preparing datadriven presentations
It would be great if you also had
- Experience in the tourism industry
Compensation
Salary range: $82146 $102682
Within the range the base pay offered is determined by multiple factors including jobrelated skills and relevant education/experience. Please note starting salaries for new hires typically fall between the minimum and midpoint of the range to support internal equity and allow room for progression as employees grow and excel in their roles. The range above reflects base pay only and does not include the competitive atrisk pay program and benefits that we offer!
Other components of our total rewards offerings include:
- Extended health and dental benefits
- Minimum 3 weeks of accrued vacation plus other paid time off
- Employee assistance program
- Defined contribution pension plan
- Flexible working options like compressed workweek and hybrid model
- Support towards your professional growth with learning and development opportunities mentorship and more.
Things you should know:
- This role is a 14month maternity leave cover.
- This role follows a hybrid work arrangement where work is performed onsite at least 23 days per week. Please note the work arrangement is subject to change.
- This is a unionized role
At Destination Canada we believe that Canadas diversity is its greatest asset and is what touches travellers hearts most deeply. To that end we are committed to inclusive leadership within our workplace workforce and interactions with partners and travellers alike. Destination Canada is an equal opportunity employer committed to reflecting Canadas diversity through fair and accessible hiring and employment practices. All qualified applicants will receive consideration for employment. If you require accommodations at any point in the recruitment process please reach out to .
We know that applying for a new job can be both exciting and intimidating and we sincerely appreciate your interest and effort. Only those applicants under consideration will be contacted.
Privacy Policy Acknowledgement
Personal information collected in relation to your application is collected pursuant to the Canadian Tourism Commission Act and under the Privacy Act. It will be used to evaluate your application and maintain an inventory of candidates for work opportunities and staffing pursuant to Destination Canadas personal information banks PSU 911 and PSE 902. Information will be retained for a minimum of 2 years.
By submitting your application you acknowledge and agree to our .
Required Experience:
IC
Employment Type
Full Time
