AVP Marketing and Brand Strategy
AVP Marketing and Brand Strategy
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Job Description
Job Description:
This role is based in Dallas Texas requiring inoffice presence 5 days/week. Relocation assistance is available for qualified candidates.
The AVP is responsible for leading and rallying cross functional teams to align on strategic goals and initiatives. They establish winnable growth paths for the company and codify them within the 3year growth plan in collaboration with the Corporate Strategy and Development teams. They conceptualize and shepherd the realization of radical new products services and initiatives that can differentiate the brand and can motivate choice in collaboration with the Product CX and Digital teams. They develop the product and brand portfolio vision strategy and architectures to ensure coverage of demand and growth vectors drive cross portfolio product and feature clarity and define marketing communication hierarchy and levels of marketing funding and support. They are truthtellers and mythbusters who push for strategic insightbased decisionmaking sometimes requiring BU and Marketing Leaders to reframe or rethink their course of action. They identify and build support for tipping point ideas that can transform our business. They know the brand better than anyone else they are experts on key customer segments and audiences they have extensive analytical experience they possess a high business IQ and they lead critical priority growth work across all areas of the business.
Key Roles and Responsibilities:
Serve as a seniorlevel advisor during key work streams managing the various stakeholder interests and leading a combined team of internal and external marketing and brand strategy experts.
Partner with and provide counsel to Business Unit Marketing Leaders and their teams to both develop and execute move the needle marketing and brand strategies that support and accelerate business goals.
Work seamlessly with key stakeholders to execute strategies across internal and external touch points (customer experiences); including but not limited to sales support retail customer service retention and recruiting citizenship/CSR/education initiatives sponsorships product development digital customer experience and marketing communications.
Develop new strategic frameworks case studies and methods for stakeholders to digest the business impacts of various marketing and brand strategy decisions.
Share responsibility with peers for building managing and developing a team of internal experts who serve as the companys brain trust regarding all marketing and brand strategy decisions topics and questions.
Drive brand stewardship and business results through critical work streams (primarily on behalf of Marketing and Business Unit leaders) partnering with leaders across B2B B2C and Corporate organizations including Product Channel Business Development Corporate Strategy Marketing Communications Technology Sales/Field organizations HR and more.
Typical outputs:
Portfolio strategy and brand architecture value propositions and positioning segmentation and targeting messaging frameworks new product and feature ideation market and opportunity sizing/verification journey maps and CX analysis brand health analysis business cases new brand development audience based marketing strategy marketing brief insights and inputs brand guidance and guidelines brand and company vision 3year strategic plan and more.
Education:Bachelors or Advanced degree preferred.
Experience:Typically requires 10 or more years of experience.
Our AVP Marketing and Brand Strategy earn between $210600 $316000 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography experience expertise and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire at least 23 days of vacation each year and 9 companydesignated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50 off on eligible AT&T mobility plans and accessories AT&T internet (and fiber where available) and AT&T phone
A career with us a global leader in communications and technology comes with big rewards. As part of our team youll lead transformation surrounded by trailblazing industry leaders like you. Youll be empowered to go above and beyond making a difference through companysponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where youre at in your career trajectory youll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T youll be a part of something greater do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal State and local laws.
Ready to close the deal on a career with AT&T
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas TexasSalary Range:
$210600.00 $316000.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Required Experience:
Exec
Employment Type
Full-Time
