Lifecycle Communications Manager
Lifecycle Communications Manager
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1 Vacancy
Job Description
EXCITED TO GROW YOUR CAREER WERE GLAD YOURE HERE!
The Lifecycle and Communications Manager will play a crucial role in enhancing customer (B2B and B2C) engagement and retention. This role will lead and execute communication and promotion strategies to engage customers throughout their journey from initial interaction to retention focusing on maximizing customer loyalty and lifetime value.This is a hybrid role that sits in our Fenton MO campus 3 days per week (Tuesday Thursday).
40 Create and execute promotional campaigns:
Develop and execute promotional marketing campaigns across a variety of channels including email mobile app SMS and push notifications.
Work with data science on identifying target audience and control groups.
Monitor and analyze campaign performance to optimize results and ROI
20 Manage customer journeys:
Plan execute and monitor the effectiveness of lifecycle communications tactics adjusting strategies to improve performance as needed.
Utilize marketing automation tools and communication platforms to streamline communication processes and enhance customer engagement through timely and relevant messaging.
Collaborate closely with technical teams to define requirements for complex journeys and audience lists ensuring seamless .
20 Collaborate with crossfunctional teams:
Work with internal creative agency decision science engineering and product to align communication and promotional efforts to achieve business goals.
Act as a strategic advisor to internal and external stakeholders translating highlevel business goals into actionable communication and promotional marketing strategies.
Regularly report campaign performance to stakeholders contributing to strategy reviews and quarterly business reviews.
20 Be a subject matter expert:
Continuously learn and adapt to the evolving landscape of loyalty marketing.
Stay up to date on key competitors and loyalty programs. Be a subject matter expert on all thirdparty technical marketing tools.
Keep abreast of new strategies and technologies in the marketplace.
Regularly share out best practices and innovation.
Qualifications
4 years of experience in lifecycle marketing CRM or a related field with exposure to B2C and B2B audiences. Experience with the loyalty marketing industry preferred.
Bachelors degree in communication or related field or equivalent work experience.
Proficiency in advanced segmentation and personalization techniques and tools.
Handson experience with marketing automation platforms and CRM systems.
Demonstrated success in creating and executing multichannel communication campaigns and promotions across email SMS social media and other channels etc.
Understanding customer needs and behaviors to create engaging experiences. Excellent writing and interpersonal skills are essential.
Ability to track and analyze communication performance to identify areas for improvement. Experience with A/B testing.
Ability to manage multiple projects and campaigns simultaneously.
Disclaimer
This job description is designed to indicate the general nature and level of work performed by associates within this classification. It is not designed to confirm or be interpreted as a comprehensive summary of all duties responsibilities and qualifications required of associates assigned to this job.
Maritz offers a comprehensive benefits package for fulltime employees including medical dental vision life insurance disability 401k tuition reimbursement paid time off and more! Parttime employees may qualify for medical 401k and paid time off depending on total hours worked. View all details at .
Maritz will only employ applicants who have authorization to work permanently in the U.S. This is not a position for which sponsorship will be provided. Those who need sponsorship for work authorization now or in the future are not eligible for hire. No calls or agencies please.
Maritz is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex race color religion national origin age marital status political affiliation sexual orientation gender identity genetic information disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment. If you have a disability and are having difficulty accessing or using this website to apply for a position you can request help by callingor by sending an email to .
Required Experience:
Manager
Employment Type
Full-Time
