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About Gray Media:
Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of toprated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the toprated television station and 100 markets with the first and/or secondhighestrated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a fullservice digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.
Job Summary/Description:
Gray Destination Marketing is a specialized division within Gray Media Group dedicated exclusively to the travel and tourism industry. With deep expertise in destination marketing we help DMOs attractions and hospitality brands craft compelling campaigns that drive visitation and economic impact. Backed by Gray Medias extensive resources and cuttingedge digital strategies our team delivers customized solutions that connect destinations with travelers maximizing reach engagement and results. This position is entirely remote and can be applied for from any state where Gray Media operates.
Were seeking a strategic selfmotivated professional with deep expertise in the travel and tourism industry to join our growing Gray Destination Marketing division. This midtoseniorlevel role will be responsible for developing and executing multiplatform media strategieswith a strong emphasis on digital and broadcastto drive measurable results for destination clients nationwide.
The ideal candidate is wellversed in digital marketing connected within the tourism space understands how destination marketing budgets are allocated and is passionate about helping CVBs tourism boards attractions and hospitality brands achieve their visitation and brand awareness goals.
Duties/Responsibilities include but are not limited to:
Build and grow strategic relationships with state and regional tourism offices CVBs agencies and travel brands.
Develop and present customized advertising proposals using Grays full suite of assets including local TV digital streaming and social.
Lead client strategy from planning through coordinating closely with internal teams across Grays 113 markets.
Attend and represent Gray at key travel and tourism conferences coop meetings and industry events.
Consistently identify new revenue opportunities and provide innovative marketing solutions that align with client goals.
Qualifications/Requirements:
5 years of experience in media sales or marketing with a focus on the travel and tourism industry.
Strong knowledge of digital marketing audience targeting and OTT/CTV platforms.
Demonstrated success in building tourismfocused campaigns with proven ROI.
Excellent communication presentation and client relationship skills.
Highly organized and proactive with a strong ability to manage multiple priorities.
Willingness to travel 23 times per month for client meetings events or conferences.
If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGrayTV UltiPro selfservice portal
Corp Atlanta/Gray Media is a drugfree company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. In addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.
Full-Time