CRM Marketing Manager

Seniority Level: MidSenior

Location: Long Beach CA or Remote eligible US locations

About the role and about You:

Are you an experienced CRM expert with a passion for driving customer engagement and retention At Zwift were seeking a collaborative innovator with a solutionoriented cando mindset. In this role youll spearhead the planning and launch of dynamic multichannel CRM campaigns that support our directtoconsumer (DTC) products ecommerce initiatives and subscription services. Youll take the lead in our mobile messaging strategy and using your experience and mobile best practices to craft automations and user journeys that enhance every stage of the customer lifecycle.

In this role you will have an immediate impact on evolving our audience strategy segmentation and personalization through datadriven creative experimentation and testing. Youll also be at the heart of helping our users discover the incredible value Zwifts products and subscriptions offer empowering them to fully embrace and delight in their fitness journey with us.

Your success will be defined by your ability to drive customer engagement and retention effectively collaborating with diverse global teams to build campaigns that achieve our business objectives. Join us at Zwift and make a tangible impact on the future of interactive fitness all while enjoying the flexibility of working remotely. Lets inspire innovate and achieve greatness together.

What youll do:

• Collaborate with diverse teams across the organization and manage stakeholders effectively to successfully execute campaigns and achieve business objectives
• Plan and launch multichannel CRM campaigns to support marketing initiatives for Zwifts DTC products with a focus on our push and inapp marketing channels
• Guide the development of evergreen lifecycle CRM for all stages of the customer funnel through journey ideation and automation
• Help evolve our audience strategy segmentation and personalization approach through experimentation and testing
• Drive customer engagement and retention by identifying/analyzing customer segments and collecting insights based on past behavioral data
• Partner with Data and Engineering teams to provide ongoing analysis and reporting on campaign performance

What were looking for:

• 57 years of demonstrated experience in lifecycle or growth marketing including planning and executing global CRM campaigns
• Strong background in customer conversion reengagement and retention strategies building multichannel CRM campaigns and mobile messaging strategies for push notifications inapp messages and email
• Proven ability to analyze campaign results run A/B tests and provide actionable insights and recommendations
• Knowledge of CRM best practices in channel strategy segmentation deliverability creative approaches compliance database hygiene deliverability and more
• Excellent communication skills capable of conveying complex technical concepts to various internal stakeholders from Engineering and Data to Marketing and Product
• Bachelors Degree in Business Marketing Journalism related field OR equivalent relevant experience

Bonus points:

• Experience working in ecommerce or DTC business cycling a plus
• Basic understanding of HTML and CSS sufficient to read and interpret code
• Familiarity with Iterable and Litmus

If Zwift determines in any stage of our interviews that any AI tools are being used without disclosure or citation your candidacy will be disqualified.

For All US Based FullTime Positions:

The base salary for this position ranges between $84500 to $135000. The base salary will be based on a number of factors including the role offered the individuals jobrelated knowledge skills qualifications and geographic location. In addition to base salary Zwift is proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes performance bonuses equity and a full range of medical financial and other perks and benefits.