Solutions Marketing Manager
Solutions Marketing Manager
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Job Description
Posit creates great software that helps people understand data and make better decisions in realworld applications. Our core offering is an open source data science toolchain and we aim to make it available to everyone regardless of their economic means.
The Product Marketing team at Posit contributes to Posits short and longterm success by understanding our markets and defining approaches that guide company and product strategy drive differentiated company product and solution positioning and support innovative marketing and sales programs for prospects customers developers analysts and influencers. The Solution Marketing Manager plays a vital role in leading our gotomarket efforts in our core target markets including Healthcare Life Sciences Banking and Insurance Retail and other key industries. This person will work across marketing sales customer success and product management to drive gotomarket efforts including positioning our products services and partnerships to solve the pain points of customers. The Solution Marketing Manager will lead the charge in messaging to buying centers teams and personas involved in the buying process of our commercial products.
This role reports to the VP of Product Marketing and will collaborate closely with the core product marketing team while leading the development of our new solutions marketing function. The person will understand the goals of the business and form project teams of domain experts to execute solution development gotomarket efforts and drive towards the desired goals. This role requires a person who can develop a plan and work crossfunctionally to have it executed in a timely fashion. The ideal candidate will have domain expertise in Healthcare Life Sciences Banking or Insurance an understanding of the developer and data science market be an outstanding communicator and know how to collaborate closely with sales and customer success to close deals.
What youll own:
- GotoMarket Strategy: Develop and implement comprehensive gotomarket strategies for our solutions. Align product positioning messaging and value propositions to ensure market differentiation and maximum customer engagement.
- Solution Positioning and Messaging: Create clear and concise messaging that resonates with our target audience. Define the unique value propositions for each solution ensuring consistency across all marketing channels.
- Content Creation: Develop and deliver highquality marketing content including solution briefs messaging frameworks case studies blog posts white papers and presentations that showcase our solution and customer success stories.
- Sales Enablement: Equip the sales team with the tools resources and training they need to effectively sell our solutions. Provide support in sales calls demos and presentations with prospects and existing customers.
- Customer and Market Insights: Conduct market research and gather feedback from customers partners developers sales teams and other stakeholders to continuously improve product positioning messaging and gotomarket strategies.
What youll assist with:
- Demand Generation: Work closely with the Growth Marketing team to drive inbound and outbound marketing campaigns that generate qualified leads customer upsell/crosssell opportunities and build a strong sales pipeline.
- Solution Development: Collaborate with Product Management Partners and other teams to develop solutions (products services and partnerships) tailored to the needs of particular industries and teams.
- Analyst Relations: Work closely with the Analyst Relations team to ensure industry and teambased points of view are well understood and articulated to the analyst community.
- Developer Relations: Collaborate with Developer Relations team to support solution (industry team) based use cases projects and outreach.
You have:
- Experience in B2B marketing with several years spent in Solution and/or Product Marketing
- Industry experience in Healthcare Life Sciences Banking and Insurance having created gotomarket content and campaigns.
- Strong understanding of enterprise software including industries personas and competitive landscape.
- Experience working in a startup or scaleup environment understanding how to navigate ambiguity drive alignment and achieve results quickly.
- Excellent verbal and written communication skills. Can take complex concepts and turn them into easytounderstand and memorable concepts.
- Understanding of how to define success metrics that matter to the business and use data to drive decisionmaking.
Within 1 month youll
- Familiarize yourself with Posit business product and solution offerings and meet key stakeholders and business partners
- Understand the buyers journey for the assigned industries or work in tight collaboration with the Sales and Customer Success teams.
- Review current industry team and persona content identifying gaps
- Put a plan together that establishes a repeatable process for driving industry gotomarket
Within 3 months youll
- Drive gotomarket messaging and collateral for sales teams for the assigned industries.
- Collaborate with Growth Marketing on industrybased campaigns.
- Develop team/buying center and persona framework and messaging.
- Translate messaging to compelling website content digital campaigns and sales enablement.
Within 6 months youll
- Creating and/or collaborating on the delivery of content and speaking opportunities for assigned industries.
- Support lead pipeline and opportunity goals by targeted industries.
- Create repeatable industry motions to support business goals.
- Present at the QBR to the executive team and become the SME for respective industries and gotomarket motions.
- Collaborate with product management and partner team to articulate prescriptive industry solutions comprised of Posit products services and partner offerings.
- Create a smooth solution enablement process for Sales in collaboration with our Sales Enablement team.
Within 12 months youll
- Establish clear metrics for measuring solution marketing results; build ways to measure impact.
- Launch additional industry solutions to market.
- Review solution efficiencies and strategies and find gaps that can be narrowed.
- Enable partners on solutions and assist in driving joint marketing motions with clear goals.
- Plan 2026 goals using data and insight from 2025 solution and results.
Posit offerscompetitive compensation with extensive humanfirst peoplefocused benefits to prioritize your personal and financial wellbeing. Individual pay decisions are based on a number of factors including qualifications for the role experience level and skillset. This hiring range reflects base salary and assumes that the job will be performed in the United States.
Working at Posit:
- We welcome all talented colleagues and are committed to a culture that represents diversity in all its forms.
- We prioritize giving ourselves focus time to get deep work done. We minimize meetings and attempt to operate asynchronously.
- We are a learning organization and take mentorship and career growth seriously. We hope to learn from you and we anticipate that you will also deepen your skills influence and leadership as a result of working at Posit.
- We operate under a unique sustainable business model: We have over 50 of our engineering dedicated to creating free and open source software. We are profitable and we plan to be around decades from now.
- Posit is a Public Benefit Corporation (PBC) and a Certified B Corporation which means our opensource mission is codified into our charter. As a result our corporate decisions balance the communitys interests customers employees and shareholders. Hear more about why we think this matters here.
Notable:
We offer competitive compensation with extensive humanfirst peoplefocused benefits to prioritize your personal and financial wellbeing. These benefits apply to fulltime positions only.
- 100 of medical dental and vision insurance premiums are covered for employees and their families! Fertility and genderaffirming healthcare is included in all of our plans.
- Supplemental mental health and wellness benefits are available via Ginger even if you dont opt in to our insurance plans including Ginger for teen family members.
- Posits genderneutral paid parental leave policy covers all new parents including foster and adoptive parents.
- All fulltime employees are eligible for 401k enrollment starting on day one.
- After six months of employment Posit provides a substantial yearly match to employee 401K contributions.
- An annual profitsharing bonus for employees recognizes our teams contributions to company performance across the year.
- We are a 100 distributed team. You are also welcome to come into our Boston office.
- We offer a $400 monthly reimbursement for coworking space rental if you prefer to work away from home.
- Our Lifestyle Savings Account offers an initial deposit of $1800 and then an additional quarterly stipend of $375 to cover the costs of professional development wellness financial health charitable giving and remote work support.
- We provide a flexible environment with a generous vacation policy that encourages a minimum of four weeks PTO per year plus 13 paid company holidays.
Are you excited about this role but not sure if your experience aligns with every qualification in the job description Thats okay. We know multiple perspectives are essential for a thriving organization and wed still love to hear from you!
Posit is committed to being a diverse and inclusive workplace. We encourage applicants of different backgrounds cultures genders experiences abilities and perspectives to apply. All qualified applicants will receive consideration for employment without regard to race color national origin religion sexual orientation gender gender identity age physical disability or length of time spent unemployed.
Posit Software PBC participates in the federal EVerify program which confirms employment authorization of newly hired U.S. based employees. EVerify is not used as a tool to prescreen candidates and is only initiated upon hire.
EVerify Participation Notice (English/Spanish)
Right to Work Notice (English/Spanish)
#LIREMOTE
Required Experience:
Manager
Employment Type
Full Time
