Senior Digital Marketing Executive

Join us as a Senior Digital Marketing Manager at The Dorchester Hotel recently recognised as one of The Sunday Times Top 10 Best Places to Work for in 2024 and Hotel of the year London at the 2024 AA Hospitality Awards. We continually strive to build and nurture a culture where inclusiveness is part of our DNA reflected in our values of passion personality respect working together and creativity. We believe that a variety of perspectives enriches our culture and drives our success.

We care about your career and are known for having the absolute best people in the industry. When you join us as aSenior Digital Marketing Manageryou start a unique opportunity to become celebrated as the very best in your field. Youll learn not only from your fellow Legends but also through our awardwinning learning academy so that you can achieve the highest standards of craft service and leadership and become a legend in your own story.

What youll do

As Senior Digital Marketing Manager you will lead the digital strategy for The Dorchester Coworth Park and 45 Park Lane three of the UKs most prestigious luxury properties within the Dorchester Collection. Your role will be pivotal in ensuring each property is represented with distinction across digital platforms maximising visibility guest engagement and campaign performance. In this role you will:

• Serve as the digital lead for all three UK properties working to enhance online visibility drive digital growth and maintain consistent brand messaging across all digital channels.

• Develop implement and analyse digital marketing campaigns across paid owned and earned media with a focus on ROI guest retention and brand awareness.

• Oversee the management of digital content ensuring all online literature and websites are updated brandaligned and optimised for performance.

• Collaborate closely with Dorchester Collections corporate digital team contributing to and implementing UKspecific strategies for SEO paid search and paid social media including budget control.

• Lead the CRM campaign calendar in partnership with the corporate team ensuring timely and effective guest communications.

• Compile interpret and report on performance analytics identifying opportunities for optimisation innovation and improved efficiencies across all channels.

• Work collaboratively with onproperty revenue teams to ensure digital strategies align with guest behaviour trends booking data and broader commercial objectives.

• Oversee digital budget management ensuring spending is efficient and impactdriven.

• Manage and develop team members fostering a culture of high performance continuous learning and creativity in digital .

You will play a key role in connecting the world with our legendary guest experience telling our story through digital innovation analytical insight and brand authenticity.

What youll bring

Essential Skills and Experience

• Extensive experience in digital and performance marketing preferably in luxury hospitality travel or lifestyle sectors.

• Proven ability to manage largescale campaigns across paid search SEO paid social and CRM.

• Strong working knowledge of GA4 digital analytics tools and reporting methodologies.

• Experience managing and analysing CRM campaigns using data to drive targeted communications and retention strategies.

• Proficiency with content management systems such as Umbraco or similar platforms.

• Ability to manage budgets track ROI and optimise performance across digital channels.

• Excellent leadership communication and stakeholder management skills.

• Fluent in English with the ability to engage confidently with teams agencies and senior stakeholders.