Job Description

Digital Asset Specialist

Please note:

• Current work authorization for Canada is required for all openings.

• This is a regular fulltime role.

• You will be working on a flexible hybrid schedule as part of Fidelitys dynamic working arrangement.

Who We Are

At Fidelity weve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services and were constantly seeking to find new and better ways to help our clients. As a privately owned company we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means youll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. Youll have a wide range of opportunities to grow and develop your career in an inclusive environment where youll feel valued and supported to be your best both personally and professionally.

Role Overview:

The Digital Experience team is responsible for designing developing and implementing Fidelity Canadas digital marketing strategy with the goal of increasing engagement across all approved digital channels. Responsibilities include digital user experience web publishing optimization maintenance and continuous improvement of and other digital properties and optimization of marketing campaigns.

The Digital Asset Specialist will work closely in partnership with the content marketing advertising events automation translation and design teams to continuously maintain and post new content on Fidelity Canadas various digital properties in a timely manner while ensuring content is compliant. Digital channels include but are not limited to the website Digital Asset Management system (DAM) microsites mobile apps videos and marketing automation solutions.

What You Will Do:

Digital Asset Management

• Manage and maintain the DAM system ensuring all assets are accurately tagged organized and easily accessible.
• Develop and implement best practices for digital asset management including metadata standards workflows and usage rights.
• Collaborate with various departments to understand their digital asset needs and provide solutions to meet those needs.
• Organize the DAM through metadata creation and file organization creating and communicating best practices to users
• Create and maintain user guides tutorials and training material to support Marketing teams in creating and managing digital content

Digital Content Administration

• Responsible for daily web content publishing new content and content updates via a CMS (content management system)

• Ensure timely completion of content publishing on digital properties

• Ensure all web content meets AODA web accessibility guidelines

• Develop and maintain documentation regarding job processes system functionality and emergency/backup procedure

• Utilize the CMS to its full potential to create innovative digital experiences

• Develop and execute gotomarket strategies for video platform features aligning with business objectives target markets and requirements

Marketing Campaigns and Product launches

• Perform competitive analysis provide wireframes and make user journey and content flow recommendations for campaigns

• Provide inflight optimization and postcampaign reporting using data analytics to understand user behaviour and content performance for active and future campaigns and product launches

Content Compliance Administration

• Ensure the content currently residing on the website and new content posted adheres to compliance guidelines

• Notify content owners of existing and potential compliance infringements and expired content

Maintenance of Digital Platforms

• Liaise with Information Security to help facilitate any systems maintenance required for ongoing system support

• Identify opportunities and work with Information Technology to make enhancements to digital properties

What We Are Looking For:

• Completion of a twoyear postsecondary program with a Marketing UX or technology focus

• 2 years of handson experience with DAM platforms such as AEM Bynder Aprimo or Content Management Systems

• Experience in Digital Marketing and/or enterpriselevel website operations digital content publishing and administration

• Experience with Adobe Experience Manager and/or web standards and technologies (i.e. HTML5 Java CSS video and image formats) is an asset

• Experience with analytics tools (Adobe Analytics Google Analytics Decibel Insights) is an asset

• Experience with Vidyard an asset

The Expertise You Bring:

• Demonstrate an innovative collaborative and forwardthinking approach.

• Experience producing digitalfirst campaigns that deliver results.

• Taking initiative for the planning and successful completion of projects while identifying opportunities for improvement.

Some of the ways we will help you feel valued and supported as part of our team:

• Flexible working arrangements hybrid and in office options.

• Competitive total compensation including company contributions to your group RRSP without a matching requirement from you.

• Comprehensive health benefits that start on your first day with 100 employerpaid premiums which include up to $5000 annually for mental health services and therapy.

• Parental leave topup to 100 of your salary for a period of 25 weeks.

• Up to $650 for home office equipment.

• Generous time off policy including two paid days annually to volunteer at a charity of your choice.

• Diversity and inclusion programs including an active network of Employee Resource Groups.

• Extensive professional development opportunities including access to over 11000 training and development courses tuition reimbursement and monetary rewards for completing a required designation.

We care a lot about fostering a compassionate peoplecentric culture and are proud to have been named one of Canadas Top 100 employers for the last five years.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race color religion sex sexual orientation gender identity or expression national or ethnic origin age disability family status protected veterans status Aboriginal/Native American status or any other legallyprotected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation please email us at .

No telephone inquiries or agencies please. We thank all applicants for their interest please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity

We are proud to be recipients of the following:

Awards

Canadas Top 100 Employers
o Greater Torontos Top Employers
o Canadas Top FamilyFriendly Employers
o Canadas Top Employers for Young People

Great Place To Work Certified
o Best Workplaces for Inclusion
o Best Workplaces for Mental Wellness
o Best Workplaces for Todays Youth
o Best Workplaces for Women
o Best Workplaces in Financial Services & Insurance
o Best Workplaces in Ontario
o Best Workplaces with Most Trusted Executive Teams

LinkedIn Top Companies in Canada

Human Resource Director (HRD) Best Place To Work
o HRD 5Star Benefit Program
o HRD 5Star Diversity & Inclusion Employer

Designations
Canadian Compassionate Companies Certified
Benefits Canadas Workplace Benefits Award Future of Work Strategy
TalentEgg National Recruitment Excellence Award Special Award for Diversity & Inclusion in Recruiting
Canadian HR Reporters Most Innovative HR Team