Senior Social Media Strategist
Wilshire Law Firm is a distinguished awardwinning legal practice with over 18 years of experience specializing in Personal Injury Employee Rights and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients.
You will work side by side on a team of dynamic collaborative and clientfocused professionals who are committed to delivering on our founding core values: Excellence Teamwork and Integrity.
The Opportunity
We are searching for a Social Media Strategist with a creative mindset and expertise in performancedriven social campaigns. This role prioritizes development of social content to maximize lead generation and brand building. The ideal candidate will leverage data analytics to craft and execute strategic plans and branded content for use across platforms ensuring continuous optimization and measurable results.
Accountable for
- Develop and execute social media strategies aligned with lead generation brand building and communications priorities adjusting as needed for optimal performance; set clear KPIs and use performance analytics to continually optimize results.
- Lead endtoend paid campaign lifecycle: strategy creative development build launch optimization and reporting.
- Create engaging organic content (static and video) for platforms like Facebook Instagram LinkedIn and others using tools like Photoshop Canva CapCut and Premiere.
- Maintain a dynamic content calendar incorporating marketing initiatives awareness moments firm milestones community events and trending topics to drive relevance consistency and engagement.
- Oversee the firm s reputation across all platforms including review sites and social channels ensuring consistent branding tone and messaging while addressing sensitive feedback with care when needed.
- Track and report on daily weekly and monthly social performance metrics; analyze KPI trends to identify growth opportunities guide strategy adjustments and ensure continued campaign efficiency.
- Collaborate across Marketing HR and TA departments to support broader business objectives
Qualifications
- Creative design skills with experience in Adobe Acrobat Canva or Photoshop.
- Strong organizational and time management skills to prioritize paid campaigns when urgent.
- Minimum of 5 years of experience in social media management with 3 years of strategic work and 1 year(s) of people management experience.
- Portfolio that showcases your ability to create engaging content showcasing a welldefined and strategic brand voice.
- Proven expertise in paid and organic social media leadership with a focus on lead generation.
- Bilingual proficiency in English and Spanish is a bonus
- Strong analytics skills with proficiency in tools like Meta CAPI and social media analytics platforms.
- Ability to analyze data from social media analytics tools to inform strategy and execute those strategic plans.
- Experience with social listening tools to gauge audience sentiment and reputation management.
- Keen eye for quality aesthetics and accuracy.
Compensation
- $85000 $125000 depending on experience
Benefits
- Paid time off and paid holidays
- Opportunities for growth and advancement
- Team outings and sponsored events
- Employee referral bonus programs
- Firmpaid Medical HMO with affordable upgrades
- Firmpaid Life and AD&D insurance
- Lowcost Dental and Vision plans
- 401k
- FSA (Flexible Spending Account)
- EAP (Employee Assistance Program)
- Pet Insurance
Strive for Excellence. Fight for Justice. Foster Unity.
Wilshire Law Firm celebrates being an equal employment opportunity provider to all people in accordance with all applicable laws. We are committed to providing reasonable accommodations to assist individuals with disabilities during the application process and to facilitate their performance of essential job functions throughout their employment.
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