Principal Brand Strategist Amazon Devices Brand Studio
Principal Brand Strategist Amazon Devices Brand Studio
Posted on :
15-03-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 153000 - 252900
Vacancy
1 Vacancy
Posted on :
15-03-2025
Job Description
The Devices and Services Brand Studio is looking for a dynamic multifaceted brand builder to join Amazon as a Senior Brand Strategist. A creative and incisive thinker this individual will be responsible for crafting and driving alignment on the strategic elements of brand strategy including brand positioning brand architecture creative strategy and brand identity. This role will steward strategy through the creative processes from product concept and UX considerations through marketing and engagement campaigns collaborating across teams to build cohesive storytelling that positively shifts perceptions influences desired customer behaviors and grows our brands and businesses. Youll have the opportunity to refine and shape established worldclass brands including Alexa Echo Kindle Fire TV as well as to define new brands products services and initiatives. You will also be responsible for reimagining effective brand strategy processes and tools leveraging AI.
The Senior Brand Strategist is a prophetic thinker who is deeply engaged with cultural and tech industry trends and intersects their knowledge and high judgement with customer and business insights. They work closely with teammates and partners across Naming Strategy Customer Insights Brand Design Creative Program Management Marketing GotoMarket Product Management UX and Industrial Design as well as with brand and business stakeholders in other parts of Amazon and at times with external agencies. This individual thrives in complex and fastpaced environments and is gifted in arriving at true distinctive and compellingly strategies in the face of the most complicated and ambiguous business and customer challenges. The ability to craft an inspiring and well written narrative that influences teams at all levels is critical to success in this role as is the ability to develop (in partnership with Creative) and deliver compelling presentations.
Key job responsibilities
Drive cultural research and insights presenting findings in compelling ways across organizational levels
Create and implement brand positioning frameworks that shape product development marketing and customer experience
Author strategic briefs ranging from highlevel brand direction to specific campaign tactics
Guide creative teams to ensure brand strategy alignment in all executions
Lead collaborative workshops with crossfunctional partners to integrate customer insights cultural trends and business objectives
Partner with Insights teams to Develop brand health metrics Design targeted research studies Transform findings into actionable innovation strategies
Champion strategic thinking through knowledge sharing and documentation of brand insights
Work with Brand Managers to: Publish strategic guidelines on Amazon Design Portal Establish scalable best practices Ensure consistent brand across teams
9 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience driving direction and alignment with crossfunctional teams
Experience with creating GTM initiatives at scale
Experience working crossfunctionally across marketing product management analytics UX and research
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153000/year in our lowest geographic market up to $252900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
The Senior Brand Strategist is a prophetic thinker who is deeply engaged with cultural and tech industry trends and intersects their knowledge and high judgement with customer and business insights. They work closely with teammates and partners across Naming Strategy Customer Insights Brand Design Creative Program Management Marketing GotoMarket Product Management UX and Industrial Design as well as with brand and business stakeholders in other parts of Amazon and at times with external agencies. This individual thrives in complex and fastpaced environments and is gifted in arriving at true distinctive and compellingly strategies in the face of the most complicated and ambiguous business and customer challenges. The ability to craft an inspiring and well written narrative that influences teams at all levels is critical to success in this role as is the ability to develop (in partnership with Creative) and deliver compelling presentations.
Key job responsibilities
Drive cultural research and insights presenting findings in compelling ways across organizational levels
Create and implement brand positioning frameworks that shape product development marketing and customer experience
Author strategic briefs ranging from highlevel brand direction to specific campaign tactics
Guide creative teams to ensure brand strategy alignment in all executions
Lead collaborative workshops with crossfunctional partners to integrate customer insights cultural trends and business objectives
Partner with Insights teams to Develop brand health metrics Design targeted research studies Transform findings into actionable innovation strategies
Champion strategic thinking through knowledge sharing and documentation of brand insights
Work with Brand Managers to: Publish strategic guidelines on Amazon Design Portal Establish scalable best practices Ensure consistent brand across teams
9 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience driving direction and alignment with crossfunctional teams
Experience with creating GTM initiatives at scale
Experience working crossfunctionally across marketing product management analytics UX and research
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153000/year in our lowest geographic market up to $252900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Staff IC
Employment Type
Full-Time
Department / Functional Area
Key Skills
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