Email Marketing Specialist
Email Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
The Email Marketing Specialist supports Red Wing Shoe Companys digital marketing strategy by executing and optimizing email marketing campaigns across multiple brands. This role ensures the successful deployment of email campaigns assists in automation and segmentation improvements and provides performance insights that help refine our email marketing approach. Working under the direction of the Email Marketing Manager the specialist plays a key role in campaign and process efficiency while maintaining email best practices and compliance.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Execute and optimize marketing emails for all Red Wing brands using our Email Service Provider (ESP) ensuring proper setup testing and scheduling.
- Assist in refining segmentation and personalization strategies leveraging customer data to enhance campaign effectiveness under the guidance of the Email Marketing Manager.
- Support the development and implementation of automated email workflows to improve customer engagement and retention.
- Conduct A/B testing initiatives and analyze results to provide actionable insights that inform campaign optimizations.
- Identify workflow inefficiencies and recommend process improvements for better and scalability.
- Develop and maintain email reporting dashboards to track key performance indicators (KPIs) and provide regular performance updates.
- Ensure compliance with industry regulations including CANSPAM GDPR and evolving email marketing best practices.
- Collaborate closely with the Email Marketing Manager and internal teams to align email efforts with broader business objectives.
- Stay up to date on industry trends and best practices sharing insights with the team to support continuous improvement.
Qualifications :
MINIMUM EDUCATION AND EXPERIENCE:
- Bachelors degree in Marketing Communications Business or a related field (or equivalent work experience).
- 24 years of experience in email marketing digital marketing or a related role.
- Experience working with an ESP (Acoustic Salesforce Marketing Cloud Marketo or similar).
- Basic knowledge of HTML/CSS for email formatting is a plus.
REQUIRED KNOWLEDGE SKILLS AND ABILITIES:
- Ability to execute email marketing campaigns with high attention to detail and process accuracy.
- Strong analytical skills to assess campaign effectiveness and support continuous improvement efforts.
- Experience in segmentation automation and personalization within an established strategy.
- Proficiency in A/B testing and performance analysis to support marketing optimizations.
- Excellent project management skills with the ability to meet deadlines in a fastpaced environment. Strong collaboration skills to effectively work with crossfunctional teams.
- Understanding of CANSPAM GDPR and other email compliance regulations.
Additional Information :
WORK ENVIRONMENT:
- Hybrid work environment (mix of remote and onsite work at Red Wing MN headquarters).
- Limited travel (less than 10 for team meetings training or industry events.
Red Wing Shoes is an Equal Opportunity Employer.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact or call.
Please view Equal Employment Opportunity Posters provided by OFCCP at offers of employment are contingent on satisfactory results of a background check.
Red Wing Shoe Company Inc. is a drugfree workplace.
Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 601.35(c)
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
