drjobs Social Media Marketing Specialist

Social Media Marketing Specialist

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1 Vacancy
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Job Location drjobs

Kuala Lumpur - Malaysia

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Job Responsibilities:

1. Social Media Planning & Implementation

  • Develop and carry out social media strategies aimed at boosting brand visibility and fostering community engagement.

  • Use cloudbased automation platforms to efficiently schedule and distribute content across multiple channels.

  • Conduct market research and competitive analysis to stay ahead of social media trends and spot new opportunities.

  • Tailor content and campaign approaches for each platform (Meta TikTok Telegram etc. to maximize engagement and exposure.

2. Content Development & Audience Interaction

  • Produce and manage compelling multimedia content including videos graphics posts and stories tailored to the target demographic.

  • Plan and execute paid campaigns on social media to support user acquisition and conversion goals.

  • Actively manage user interactionsmoderating comments replying to messages and engaging in community conversations.

3. Analytics & Reporting

  • Establish key metrics and track performance indicators such as engagement CTR follower growth and campaign ROI.

  • Use cloud automation and analytics tools to monitor activity across platforms and finetune performance.

  • Generate detailed performance reports and deliver insights to improve future content strategies.

  • Regularly experiment with new tactics to enhance interaction and drive higher conversions.

4. Collaboration & Online Presence Management

  • Partner with influencers content creators and collaborators to roll out joint campaigns.

  • Coordinate with internal teams (marketing design customer support) to ensure brand consistency and enhance reputation.

  • Support marketing efforts game promotions and special events through synchronized social media outreach.

Job Requirements:

  • Minimum 2 years of experience in social media marketing ideally within the iGaming digital entertainment or online industries.

  • Solid understanding of iGaming culture industry trends and player behavior.

  • Proven track record managing social platforms like Meta (Facebook/Instagram) TikTok Telegram and more.

  • Handson experience using tools for automating and managing multiplatform social campaigns.

  • Proficient in content creation copywriting and executing targeted campaigns.

  • Experienced with social media analytics tools such as Meta Business Suite Google Analytics or Hootsuite.

  • Capable of handling multiple priorities in a fastmoving highpressure environment.

  • Bonus: Experience working with KOLs influencers and managing online communities.

Employment Type

Full Time

Company Industry

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