Product Marketing Specialist
Product Marketing Specialist
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Job Description
We are seeking a creative and detailoriented Product Marketing Specialist to support the launch of an exciting new product line. This role is centered around content development and will be critical in communicating product features benefits and applications to our customers. The ideal candidate is skilled at turning technical information into clear engaging content across various formatsranging from brochures and Technical Data Sheets (TDS) to installation guides product videos and digital campaigns.
Working closely with product technical and sales teams the Product Marketing Specialist will manage multiple projects in a fastpaced environment. Proficiency with the Adobe Creative Cloud suite strong collaboration skills and the ability to balance creative and technical details are essential to success in this role.
Job Duties:
- Collaborate with product technical and sales teams to understand product features and target audience needs.
- Create update and manage product collateral including installation instructions Technical Data Sheets (TDS) brochures sell sheets and product packaging/labels.
- Plan and produce content for digital channels such as websites email campaigns social media and video.
- Ensure brand consistency and technical accuracy across all content.
- Coordinate the scripting filming and editing of product and installation videos.
- Utilize Adobe Creative Cloud (InDesign Illustrator Photoshop Premiere Pro After Effects etc. to design and maintain visual assets.
- Repurpose video content into shorter clips or other digital formats to support marketing campaigns and social media efforts.
- Use project management tools (e.g. Monday or similar) to track organize and report on content development and marketing project milestones.
- Manage relationships with internal stakeholders (e.g. Product Management Sales Technical teams) and external vendors to ensure timely delivery of marketing materials.
- Assist in the planning and of product launches promotional campaigns and industry events.
- Collect and analyze feedback on marketing materials to optimize user engagement and drive improvements in future content.
- Measure the effectiveness of marketing campaigns and collateral reporting insights to relevant teams.
- Stay updated on industry trends best practices and competitor activities to keep marketing efforts current and effective.
- This description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that may be required. Duties responsibilities and activities may change at any time with or without notice.
Experience and Required Skills:
- Bachelors degree in Marketing Communications Graphic Design or a related field is preferred.
- 25 years of experience in marketing communications or a related field (manufacturing or technical industry experience a plus).
- Proficient with Adobe Creative Cloud (especially InDesign Illustrator Photoshop and Premiere Pro).
- Familiarity with project management tools like Monday as well as CMS/email platforms (WordPress HubSpot etc. is a plus.
- Demonstrated ability to create both print and digital marketing materials translating technical concepts into userfriendly content.
- Strong video production and editing skills are strongly preferred.
- Detailoriented with excellent project management and organizational skills; able to manage multiple deliverables under tight timelines.
- Strong written and visual communication skills with the ability to coordinate crossfunctionally and present ideas effectively.
- Travel up to 25 across North America
Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Prolonged periods sitting at a desk and working on a computer.
- Ability to handle the stress of travel.
- Occasionally be required to lift and or move up to 25 pounds.
- Requires sufficient hand arm and finger dexterity to operate a computer keyboard or other office equipment.
- Requires speaking and hearing ability sufficient to communicate in person or over the phone.
- Specific vision abilities required for this job include close vision distance vision color vision peripheral vision depth perception and ability to adjust and focus.
- Frequently Sitting standing walking keyboarding
- Required to wear Safety Glasses & Steel/Composite toe shoes while in Warehouse or Manufacturing Areas
Required Experience:
Unclear Seniority
Employment Type
Full-Time
