Field and Customer Marketing Manager

About Reputation

Reputation has changed the way companies improve their customer experience through feedback. Based in Silicon Valley and founded in 2013 Reputation is the global leader in reputation experience management. With its SaaS platform Reputation technology has managed tens of millions of consumer reviews and consumer interactions across hundreds of thousands of online points of presence for global companies spanning nearly every industry vertical.

Reputation was ranked for the second year in a row in G2s Top 100 Best Software list for 2022 as a part of its annual Best Software Awards. Recently Reputation was named to the Forrester Wave For Customer Feedback management platforms and was recognized by Forrester as one of the most significant social suite vendors. Additionally Gartner named Reputation to the 2021 Gartner Magic Quadrant for Voice of the Customer.

Why work at Reputation

• Reputation reached over $100m in Annual Recurring Revenue (ARR) in 2022 and continues to grow worldwide.

• Weve raised over $200 million in funding from Alist venture capital firms such as Bessemer Venture Partner and Kleiner Perkins including $150 million in equity financing from Marlin Equity Partners in January 2022.

• Reputation is trusted by more than 250 partners including Google Facebook Salesforce J.D. Power Amazon and Web.

• Our industry leading platform has been recognized by Forrester and Gartner as a vendor of choice in Voice of the Customer Customer Feedback Management and Social Suites research reports.

• The platform is used by 10 major automotive OEMs and 16000 auto dealerships more than 250 healthcare systems and over 100 leading property management firms.

• Our executive management team is committed to building a performancebased culture where excellence is rewarded and careers are developed.

• Who thrives at Reputation Managers who embody a playercoach mentality. Employees who value teamwork and crossfunctional collaboration. People who emphasize perseverance and hustle over quick wins and luck.

• Our Mission: We exist to forge relationships between companies and communities.

Overview:

The Field and Customer Marketing Manager is responsible for driving regional marketing initiatives that align with business goals focusing on both lead generation through field marketing activities and customer engagement through targeted marketing programs. This role involves close collaboration with the sales and customer success teams managing events and developing customer marketing strategies to enhance customer loyalty and advocacy.

This dualfocused role combines field marketing activities with customer marketing programs to support business growth enhance customer relationships and increase brand loyalty. Responsibilities are listed below broken out by focus area:

Field Marketing Responsibilities:

Regional Campaign :

• Plan and execute field marketing programs including events webinars trade shows roundtable and thirdparty activities in line with ABX approach globally.

• Collaborate with content and creative teams to develop localized marketing assets and messaging.

• Integrate field marketing efforts with digital and other marketing channels for cohesive campaigns.

Sales Collaboration:

• Work closely with the EMEA sales team to align marketing initiatives with sales goals and support lead generation.

• Provide the sales team including SDRs with tools resources and training to effectively leverage field marketing activities.

• Act as a liaison between sales and marketing ensuring strong communication and coordination.

Event Management:

• Participate in the planning and followup of regional events ensuring they align with strategic goals and deliver strong ROI including corporate events such as annual Transform conference.

• Manage specific event logistics vendor relationships and budgets to ensure successful .

• Track and analyze event performance providing insights and recommendations for future activities.

Customer Marketing Responsibilities:

Customer Engagement & Advocacy:

• Execute localised customer marketing programs aimed at increasing customer satisfaction loyalty and advocacy in line with global customer marketing strategies.

• Activate targeted campaigns that engage existing customers promote upselling and encourage crossselling opportunities in collaboration with the Demand Generation team.

• Collaborate with the field marketing team on customer communication channels including newsletters customer communities inapp communications and local review and social channels.

• Coordinate the sponsorship planning and of customer events helping to ensure they align with strategic goals and brand consistency including annual conference Transform and roundtables.

Customer Success Collaboration:

• Work closely with regional customer success managers to identify opportunities for customer engagement and advocacy.

• Develop and localise case studies testimonials and success stories that highlight customer achievements and promote brand loyalty.

• Support the implementation of programs that encourage customer referrals and participation in customer reference programs.

General Responsibilities:

Performance Tracking & Reporting:

• Report on the effectiveness of your field and customer marketing programs using relevant metrics (e.g. pipeline generation customer retention ROI).

• Continuously optimize marketing strategies based on datadriven insights and feedback from sales and customer teams.

Budget Management:

• Participate in the management of the field and customer marketing budget ensuring costeffective use of resources.

• Forecast and track spending against budget adjusting as necessary to meet goals.

CrossFunctional Collaboration:

• Work closely with global marketing product marketing and other departments to ensure consistent messaging and branding across all marketing initiatives.

• Collaborate with global and regional teams to adapt global campaigns for local in the UK and DACH region.

Qualifications:

• Bachelors degree in Marketing Business or a related field (Masters degree preferred).

• 35 years of experience in field marketing (enterprise preferably) customer marketing or a related role.

• Experience working with clients partners and/or teams internationally

• Proven success in executing regional marketing activities and customer engagement programs.

• Experience with event planning customer advocacy and loyalty programs.

• Good project management organizational and leadership skills.

• Excellent communication presentation and interpersonal skills.

• Ability to work effectively in a fastpaced dynamic environment.

• Proficiency in marketing automation tools (Hubspot) CRM systems (Salesforce) AMB 6Sense) and analytics platforms.

When you join Reputation you can expect:

• Flexible working arrangements.

• Career growth with paid training tuition opportunities.

• Active Employee Resource Groups (ERGs) to engage with.

• An equitable work environment.

Our employees say it best:

Our employees highlight our:

• Ample Opportunities There are many opportunities to learn and grow. Many open roles are replaced with internal promotions.

• Positive Culture Great opportunity and exceptional culture. You will never have a better culture anywhere else. Period.

• Training and Tools All managers truly want you to succeed and you are given great tools and training to be successful in your role.

• Balance Great work life balance and awesome team environment!

Diversity Programs & Initiatives:

Our Reputation Nation spans around the world. This global perspective allows us to intentionally unlock the magic that comes from diversity of experience to contribute to our success.

At Reputation we believe in:

• Diversity: Reputation facilitates a culture where people bring their diverse backgrounds life experiences and identifications together to achieve our company objectives and contribute their unique perspectives for the betterment of our company our customers and our people.

• Equity: Reputation believes in treating every employee fairly. We are committed to ensuring that all employees have fair and equal access and opportunity for advancement.

• Inclusion: Reputation believes in creating an environment where employees feel comfortable bringing their whole self to work. We believe feedback fuels progress and we ensure that all voices are able to contribute provide feedback and make a difference.

• Belonging: Our culture is one that values collaboration teamwork and engagement to ensure that all of our employees across the world know that as part of the Reputation Nation they are part of something bigger than themselves. We recognize that a culture of belonging cannot exist without a strong foundation of diversity equity and inclusion in place.

At Reputation we see diversity and inclusion as the foundation for an equitable workplace. Our goal is to empower all of our employees regardless of their background to make an impact in their work each and every day. Joe Burton CEO Reputation

Company benefits include:

• Company paid private health insurance for you and your family

• Life Insurance 4 x salary)

• Employee Assistance Program

• 21 paid company holidays plus bank holidays every year. In addition enjoy 6 Recharge Days which are wellness days where the entire company takes time off together to rest recharge and prioritize mental health.

• Take advantage of our Cycle Scheme and save up to 8 on home and tech products and spread the cost interestfree.

• Our Employee Resource Groups (ERGs) provide opportunities to connect share experiences and support one another in creating an inclusive community. On top of that enjoy monthly social events to build connections and have fun with your team.

• Free car parking at our Liverpool UK office

• At our Liverpool office you can enjoy free snacks and beverages to keep you energized throughout the day. Plus take advantage of 15 towards lunch for 3 days a week with Deliveroo while you are working in the office.

• Gym membership up to 20 per month

• Opportunity to participate in giveback & cultural activities.

We are proud to be an equal opportunity employer and strongly value diversity within our company. We are committed to ensuring a workplace free from discrimination where everyone is treated fairly regardless of race religion ethnicity gender sexual orientation age marital status disability or any other protected characteristic. We believe that diverse perspectives foster innovation and contribute to our shared success and we welcome all individuals to join us in creating an inclusive environment.

To learn more about how we handle the personal data of applicants visit ourCandidate Privacy Notice.

Applicants only No 3rd party agency candidates.