Senior Strategist - Earned

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams industryleading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP) the creative transformation company. Learn more at.

ABOUT THE TEAM
We believe todays economic social and political headwinds are stronger than ever and we need better agility greater resiliency and more specialised communications strategies to navigate them. The role of our clients has grown more complex and many of the challenges they manage now overlap and intersect in unprecedented ways.

The creative strategy team is a centre of excellence for strategic planning and creative strategy and is integral to Bursons ability to combine behavioural science business and brand problemsolving and realworld application. You will play a key role as a partner to other Burson specialists in creating to powerful culturally relevant strategies based on deep human understanding that will shape communications ideas and experiences that inspire client audiences to think differently feel deeply and act urgently.

You will have the opportunity to work across but not limited to consumer corporate reputation healthcare sports entertainment issues and public affairs clients and new business projects.

YOUR ROLE AS A BURSON PERSON

• Serving as the creative strategy brain power across the agencys most significant creative opportunities
• Research:Whether through primary or secondary knowing what questions and hypotheses will get you to the stickiest insights is crucial. Youll often partner with our Behavioural Science and Data specialists so should know how to provide a sharp research brief and/or be able to dive in alongside them and help where needed.
• Insight development:Youll learn our process and become a master of it especially in the realm of insights. You should have experience in writing fresh insights based on research industry knowledge human behavior and other stimuli that lead to great work.
• Ideation:Our Creative Strategists bridge the distance between strategy and creative and are able come up with platforms campaigns tactics messaging as part of their contribution. New Business:Youll have experience in leading strategies that make for winning pitch proposals

YOULL BRING ALONG WITH YOU

• Strategic foundations with a heavy creative lean
• Agile enough to work across several accounts/brands and industries at the same time; from corporate to consumer
• Persistent and vocal not afraid to speak up and give a POV
• Highly collaborative but also okay to fly solo; ability to facilitate and align stakeholders
• Even if you havent worked in PR before youll need a nose for earned first thinking and ideas that travel
• A culturefirst thinker with a passion for exploring the world around us and how people brands and business interact with it
• Stellar writing and presentation skills to write up an approach insights or creative frameworks easily and should be able to present comfortably to senior internal teams as well as clients.
• Experience and comfort with pitching new business proposals to prospective clients
• A creative spirit that can be applied to any kind of brief
• Ability to nurture junior talent

OUR LONDON OFFICE
Burson employs over 450 people in the UK and our stunning Southwark offices run over two floors as part of the larger WPP Campus Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area which is a great spot for client meetings and socialising with the wider agency and other WPP OpCos.

DE&I
At Burson diversity equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work. For more information .

APPLICATION SUBMISSION STATEMENT
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• 25 days holiday per year. After 3 years continuous service the entitlement will rise by 1 day per year up to a maximum of 30 days after 7 years
• Flexible Public Holidays you can swap public holidays for days of personal significance.
• Group life assurance scheme 4x basic salary).
• Discounted dental and travel insurance
• Full access to Headspace app
• Westfield Health Cash Plan
• Matched pension contributions
• Comprehensive private medical care
• Enhanced maternity & paternity schemes (after one years service).

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When you click the Submit Application button below this will send any information you add below to Burson. Before you do this we think its a good idea to read through ourRecruitment Privacy Policy. California residents should read ourCalifornia Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us and how you can update the information you have provided us with or how to remove it.