Associate Principal Analytics Advisory Analytics Insights
Associate Principal Analytics Advisory Analytics Insights
Posted on :
15-03-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 138200 - 239000
Vacancy
1 Vacancy
Posted on :
15-03-2025
Job Description
Amazon Advertising exists at the intersection of marketing and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazon owned properties as well as third party properties Amazon operates. We believe that advertising when done well can greatly enhance the value of the customer experience and generate a positive return on investment for our advertising partners.
The Analytics & Insights (A&I) organization develops actionable insights using Amazons unique data to influence how advertisers promote their businesses. Our insights enhance their marketing decisionmaking leading to them to be measurably more successful with Amazon. The A&I organization consists of a variety of different Practices which are groups that focus on different approaches to create these insights.
We are currently looking for an Associate Principal Analytics Advisory to join our Advisory Practice. Members of the Advisory Practice develop brandspecific actionable insights for high investment advertisers. Our analyses measure the performance of advertising campaigns and sales performance of products. We provide recommended actions to improve future advertising campaigns and marketing decisionmaking. We take a consultative approach building deep relationships with our clients marketing teams. Our account management and sales partners within Amazon help us manage relationships with these clients allowing us to focus on analysis and delivery. Examples of commonly developed advertising insights include seasonality of search trends multitouch attribution and trade up/cannibalization. Common marketing insights include brand switching customer journey and customer penetration.
Key job responsibilities
An Associate Principal in the Advisory Practice will be expected to
Independently develop advanced brandspecific analyses and create templates of them for colleagues to leverage for other brands.
Conduct analyses which leverage previously untapped datasets.
Expand the breadth of marketing science topics that the Advisory Practice provides insights on.
Represent Amazon Advertising in meetings with advertisers and guide their leaders on their advertising and marketing strategies.
Develop relationships with senior marketing decision makers (e.g. senior director clevel) and establish oneself as goto expert in at least one advanced analytical area of advertising.
Proactively address advertisers needs by identifying issues and opportunities before the advertiser identifies them.
Own an internal program that enhances their Practices capabilities or A&Is capabilities.
Write documents with recommendations that influence how partners teams with Amazon Advertising operate such as Account Management Sales or Product.
Master Amazon proprietary tools and metrics which will help you solve the advertisers business questions
Bachelors degree plus 10 years experience in clientfacing data analysis roles.
5 years of consulting experience with a major consulting firm or 5 years of advertising experience with a top advertiser (agency or client side).
Ability to translate technical aspects of analysis and metrics into actionable insights for the advertiser and both technical and nontechnical stakeholders.
Excellent data driven storytelling skills you create and deliver compelling presentations with outstanding visuals to high level stakeholders.
Advanced in SQL ability to write complex queries from scratch from multiple tables creating the appropriate joins extracting and manipulating data formatting fields creating new measures and metrics etc.
Fluency with an advanced analytical tool (Python or R) ability to run advanced statistical modelling and analysis with either Python or R. If current skill is with R then have the ability and aptitude to attain fluency in Python for analysis and statistical modeling.
Excellent organizational interpersonal and communication skills (both written and verbal).
Experience with advertising publishers and marketing/creative agencies.
MBA Masters or Doctoral degree in Economics Marketing Statistics Advertising or Business/Digital media planning experience.
Experience in a performance advertising role where you managed significant complexity and scaling challenges.
Experience in marketing campaign management development and .
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $138200/year in our lowest geographic market up to $239000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
The Analytics & Insights (A&I) organization develops actionable insights using Amazons unique data to influence how advertisers promote their businesses. Our insights enhance their marketing decisionmaking leading to them to be measurably more successful with Amazon. The A&I organization consists of a variety of different Practices which are groups that focus on different approaches to create these insights.
We are currently looking for an Associate Principal Analytics Advisory to join our Advisory Practice. Members of the Advisory Practice develop brandspecific actionable insights for high investment advertisers. Our analyses measure the performance of advertising campaigns and sales performance of products. We provide recommended actions to improve future advertising campaigns and marketing decisionmaking. We take a consultative approach building deep relationships with our clients marketing teams. Our account management and sales partners within Amazon help us manage relationships with these clients allowing us to focus on analysis and delivery. Examples of commonly developed advertising insights include seasonality of search trends multitouch attribution and trade up/cannibalization. Common marketing insights include brand switching customer journey and customer penetration.
Key job responsibilities
An Associate Principal in the Advisory Practice will be expected to
Independently develop advanced brandspecific analyses and create templates of them for colleagues to leverage for other brands.
Conduct analyses which leverage previously untapped datasets.
Expand the breadth of marketing science topics that the Advisory Practice provides insights on.
Represent Amazon Advertising in meetings with advertisers and guide their leaders on their advertising and marketing strategies.
Develop relationships with senior marketing decision makers (e.g. senior director clevel) and establish oneself as goto expert in at least one advanced analytical area of advertising.
Proactively address advertisers needs by identifying issues and opportunities before the advertiser identifies them.
Own an internal program that enhances their Practices capabilities or A&Is capabilities.
Write documents with recommendations that influence how partners teams with Amazon Advertising operate such as Account Management Sales or Product.
Master Amazon proprietary tools and metrics which will help you solve the advertisers business questions
Bachelors degree plus 10 years experience in clientfacing data analysis roles.
5 years of consulting experience with a major consulting firm or 5 years of advertising experience with a top advertiser (agency or client side).
Ability to translate technical aspects of analysis and metrics into actionable insights for the advertiser and both technical and nontechnical stakeholders.
Excellent data driven storytelling skills you create and deliver compelling presentations with outstanding visuals to high level stakeholders.
Advanced in SQL ability to write complex queries from scratch from multiple tables creating the appropriate joins extracting and manipulating data formatting fields creating new measures and metrics etc.
Fluency with an advanced analytical tool (Python or R) ability to run advanced statistical modelling and analysis with either Python or R. If current skill is with R then have the ability and aptitude to attain fluency in Python for analysis and statistical modeling.
Excellent organizational interpersonal and communication skills (both written and verbal).
Experience with advertising publishers and marketing/creative agencies.
MBA Masters or Doctoral degree in Economics Marketing Statistics Advertising or Business/Digital media planning experience.
Experience in a performance advertising role where you managed significant complexity and scaling challenges.
Experience in marketing campaign management development and .
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $138200/year in our lowest geographic market up to $239000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
IC
Employment Type
Full-Time
Key Skills
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