Head of ATL Value Platform Merchandising
Head of ATL Value Platform Merchandising
Posted on :
12-04-2025
Employer Active
1 Vacancy
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Job Description
About the Role (Responsibilities)
- Own the ATL promotional budget including forecasting and sign off of valuebased campaigns
- Lead and deliver an ATL generosity strategy that is innovative and drive talkability across the customer base
- Oversee the weekly campaign across the team to deliver seamless value experiences and clear messaging on platform
- Develop frameworks for continuous monitoring of competitor value campaigns and strategies
- Manage the Value & Platform Go to market resourcing planning and for all major ATL events
- Manage a team of executives to ensure effective Platform Merchandising and journeys and act as the commercial lead in the content management delivery backlog uplifting our capabilities
- Support value operations lead in ensuring strong governance controls and process are in place across the team and we meet our constantly evolving regulatory requirements
- Performance Prioritise key areas of performance and remain agile in our approach to business results. Ideate & execute opportunities & work to action any analysis to help drive momentum
- Customer Research work closely with our research team ensuring that all key value campaigns are informed through a deep understanding of customer needs
- Stakeholder management Build strong relationships and collaborate closely with Marketing Trading Partnerships legal compliance ops and finance
- Strategy support Head of Platform & Proposition to ensure our value and platform plans support the company strategic objectives.
- Planning Ensure key periods of time and product launches are planned for in line with all teams planning cycles to ensure exceptional delivery
About You
Youll have these skills:
- People Management Manage your team ensuring clear opportunities for their development whilst developing your own leadership skills. Put your staff first and drive the importance of diversity and inclusion.
- Customer First & Last Never forgets to put the customer first and at the heart of all that we do. Support all decisions with customer insights and data
- Adaptability and agility: able to switch seamlessly between a variety of key tasks and to execute upon those tasks
- Willingness to learn: the desire to improve oneself and learn more every week
- Strong interpersonal skills: knowing the right balance between maintaining a good relationship and pushing for results
- Strong customer and commercial acumen
- Strong technical skills with deep customer insight expertise
- Brilliant visual and verbal communication skills with an ability to engage stakeholders at all levels
- Experience in working with a very wide variety of stakeholders across a complex / matrix organisation
Experience
- 5 years experience in Commercial Customer Management Role
- 3 Years as a people leader
- 2 years generosity and merchandising experience preferred
- Experience in budget ownership and management
Required Experience:
Director
Employment Type
Full-Time
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