FLEX Director Luxury Content Marketing
FLEX Director Luxury Content Marketing
Posted on :
12-04-2025
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1 Vacancy
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Job Description
Description
This is a temporary position.
The Director Luxury Content Marketing is a key member of the Content Experience and Luxury Group Marketing teams leading creative storytelling and social and content marketing efforts for The RitzCarlton and St. Regis Hotels & Resorts. This position will lead the content strategies for these brands guiding creative and messaging and bringing to life activations across the social and digital ecosystem. This role will set objectives and KPIs across the comprehensive brand digital ecosystem consisting of dedicated brand websites brand social media channels Marriott and other Marriott digital touchpoints. This role will work with Brand Partnerships and PR teams and will need to be an innovator supporting the brands overarching strategies (i.e engagement awareness etc) on key platforms like Facebook Instagram TikTok YouTube Pinterest and more. This role will lead storytelling efforts in support of key brand marketing objectives with a focus on breakthrough work that captures attention and drives engagement for our brands.
The Director Luxury Content Marketing is responsible for the Evergreen Paid Social content plan developing engaging boosted/dark posts to drive brand comprehension awareness and consideration in partnership with the Paid Social team. The ideal candidate will have a strong background in social channel and creative content strategy with a proven trackrecord in leading breakthrough creative work and an interest in emerging platforms innovative executions and have a passion for brand. This role will work closely with the leadership team to drive synergy and execute key segment initiatives across the Content Experience team. This role will report to the Sr. Director Luxury Content Marketing and partner closely with key members of brand marketing teams public relations partnerships digital product external agencies key hotel stakeholders and the field/continental organizations. The role will manage agency teams directly as necessary.
CANDIDATE PROFILE
Education and Experience
8 years experience in social media/marketing and/or content marketing demonstrating progressive career growth and a pattern of exceptional creative performance
AND
4year degree from an accredited university in Marketing Advertising Business or related major.
Experience managing and defining social and content strategies.
Experience managing and directing multiple agencies/vendors
Demonstrated ability to deliver results under difficult conditions particularly when faced with complexity and ambiguity.
Demonstrated experience with digital marketing and advertising
Solid understanding of cultural and social marketing trends and industry best practices
Demonstrated experience with social media influencer programs
Demonstrated experience with digital campaign analytics and reporting
Demonstrated experience and success in a highly matrixed cross functional organization.
Embodies a strategic and forwardthinking mindset proactively connecting emerging social media trends with current brand strategies and tactics.
Enthusiastic selfstarter and creative thinker who can champion ideas from ideation to . Strong communication skills capable of building relationships and working across crossfunctional teams
CORE WORK ACTIVITIES
Content Strategy and
Leads content marketing strategy to support Luxury brand campaigns initiatives and partnerships along with evergreen proof points through social media campaigns and content. Manages and advises on appropriate level of support needed across all initiatives.
Set strategy and oversee storytelling calendar for all paid and organic content to be published on brand channels (Brand Facebook Instagram TikTok etc. including content franchise creation.
Lead development of program strategy documents (i.e. content strategy campaign creative strategy influencer strategy community social tone/voice/design)
Develop storytelling and distribution strategy and oversee agency ranging from onsite content production realtime distribution live events and beyond.
Partner with other Content Experience team members to ensure brand storytelling efforts and editorial calendars are calibrated to maximize the collective reach and impact of the brands content marketing programs.
Drive creative innovation and special projects workstreams
Provide oversight to creative storytelling and content franchise creation.
Reporting and Analysis
Develop and socialize postcampaign analyses. Support a testandlearn mindset to continually optimize content performance.
Continually optimize alwayson evergreen media using data to inform the development of future creative assets
Partner with Measurement and Analytics team on dashboard creation KPI definition and alignment and regularly report out performance and learnings to key stakeholders and executive team
Work with agencies and internal teams to align on KPIs to support the larger organizations goals.
Monitor and report out on industry best practices and competitive/landscape trends. Consult and Partner with stakeholders to provide expertise
Work with internal and agency teams to develop creative and content for evergreen initiatives large program campaigns and partner messaging.
Contract production and agency teams as necessary and usher through Marriott Contract approval processes.
Manage social approach to crisis comms at brand level act as Social Subject Matter Expert for highly confidential and sensitive crisis comms.
Collaborate and foster ongoing dialogue with continent brand organization to enhance the brands through continentled content. Serve as strategic thought leader in guiding direction of continent and hotelled content.
Liaise with other internal content teams to collaborate on best practices and customer care integration.
Work with media teams and creative agencies to traffic and activate paid social evergreen campaigns including creation of briefs routing assets for approvals asset delivery and management of deadlines with crossfunctional teams
Liase with internal and external PR teams to ensure tight integration and holistic campaigns.
Handle additional projects / functions as assigned
Assist senior associates in achieving business results by:
o Identifying opportunities to enhance process or provide training and guidance to field
o Participate in annual planning sessions
o Achieving results within scope of responsibility
Delivering on the Needs of Key Stakeholders
Understands and meets the needs of key stakeholders.
Develops specific goals and plans to prioritize organize and accomplish work.
Determines priorities schedules plans and necessary resources to ensure completion of any projects on schedule.
Collaborates with internal partners and stakeholders to support business/initiative strategies
Communicates concepts in a clear and persuasive manner that is easy to understand.
Generates and provides accurate and timely results in the form of reports presentations etc.
Demonstrates an understanding of business priorities. Additional Responsibilities
Demonstrates self confidence energy and enthusiasm.
Informs and/or updates leaders on relevant information in a timely manner.
Manages time effectively and conducts activities in an organized manner.
Presents ideas expectations and information in a concise organized manner.
Uses problem solving methodology for decision making and follow up.
Performs other reasonable duties as assigned by manager.
MANAGEMENT COMPETENCIES
Leadership
Communication Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Leading Through Vision and Values Keeps the organizations vision and values at the forefront of decision making and action.
Managing Change Initiates and/or manages the change process and energizes it on an ongoing basis taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
Problem Solving and Decision Making Identifies and understands issues problems and opportunities; obtains and compares information from different sources to draw conclusions develops and evaluates alternatives and solutions solves problems and chooses a course of action.
Professional Demeanor Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Strategy Development Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and of business plans through effective planning organizing and ongoing evaluation processes.
Managing
Building a Successful Team Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.
Strategy Ensures successful across of business plans designed to maximize customer satisfaction profitability and market share through effective planning organizing and ongoing evaluation processes.
Driving for Results Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates focuses and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Building Relationships
Customer Relationships Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the companys service standards.
Global Mindset Supports employees and business partners with diverse styles abilities motivations and/or cultural perspectives; utilizes differences to drive innovation engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Strategic Partnerships Develops collaborative relationships with fellow employees and business partners by making them feel valued appreciated and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g. HR Sales & Marketing Finance Revenue Management) to achieve objectives; maintains effective external relations with government business and industry in respective countries; performs effectively as a liaison between locations disciplines and corporate to ensure needed resources are received and corporate strategies are understood and executed.
Generating Talent and Organizational Capability
Organizational Capability Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
Talent Management Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
Business Acumen Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Continuous Learning Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application.
Strategy Knowledge Understanding and utilizing professional skills and knowledge in a specific functional area to conduct and manage business operations and generate innovative solutions to approach functionspecific strategic work challenges.
Basic Competencies Fundamental competencies required for accomplishing basic work activities.
o Basic Computer Skills Uses basic computer hardware and software (e.g. personal computers word processing software Internet browsers etc..
o Mathematical Reasoning Adds subtracts multiplies or divides quickly correctly and in a way that allows one to solve workrelated issues.
o Oral Comprehension Listens to and understands information and ideas presented through spoken words and sentences.
o Reading Comprehension Understands written sentences and paragraphs in work related documents.
o Writing Communicates effectively in writing as appropriate for the needs of the audience
The pay range for this position is $60.38 to $83.03 per hour.
FLEX opportunities offer coverage for medical dental vision health care flexible spending account dependent care flexible spending account life insurance disability insurance accident insurance adoption expense reimbursements paid parental leave 401(k) plan stock purchase plan discounts at Marriott properties commuter benefits employee assistance plan and childcare discounts. Benefits are subject to terms and conditions which may include rules regarding eligibility enrollment waiting period contribution benefit limits election changes benefit exclusions and others.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquartersbased positions are considered hybrid for candidates within a commuting distance to Bethesda MD.
Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive peoplefirst are committed to nondiscrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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