Market Research Analyst
Market Research Analyst
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Job Description
Why PlayStation
PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment a whollyowned subsidiary of Sony Group Corporation.
Key Function and Responsibility of the Role:
- Represent the voice of the consumer in terms that are relevant to and drive more informed choices within the business
- Leverage Sony Interactive Entertainments investment in primary and secondary research to derive insights and provide strategic leadership to internal stakeholder groups
- Design and execute globallyappropriate research projects leveraging best practices wherever possible
- Manage research partners and other resources to design field report and present bestinclass research projects
- Help identify future growth opportunities unmet consumer needs and market whitespace
- Provide strategic counsel to key stakeholders both within Sony Interactive Entertainment and at the organizations key external partners
- Build reports and presentations that leverage research observations and insights across projects to communicate larger themes across the organization
- Promote personal development across the larger Consumer Insights team by fostering an environment of feedback learning and mentorship
- Monitor your areas budget across your areas of focus ensuring that funds are spent responsibly tracked meticulously are directed at the questions most valuable to the business and do not exceeded budgeted totals
- Support other members of the Consumer Insights team by ensuring internal visibility of your work
- Connect the Consumer Insights team to the latest methodologies partners and other essential tools of the research industry
Required Technical Skills:
- Expert in PowerPoint slide design with a focus on data visualization and story telling
- High levels of proficiency in online survey platforms and crosstabulation portals and/or analytical software (e.g. SPSS SAS R Tableau etc.
- Ample experience in survey design and survey writing with high levels of proficiency in survey programming software tools (e.g. Qualtrics Decipher etc.
- Minimum five years of experience leading consumer research projects
- Advanced degree or higher in Statistics or similar quantitative field of study (e.g. Math Economics Engineering Physics etc.
Required Professional Skills:
- Proven ability to represent qualitative and quantitative research methodologies analysis and insights clearly and concisely to seniorlevel decisionmakers and executives whether it be good or bad news
- Exceptional reporting and presentation skills with a demonstrable ability to effectively communicate through beautiful written reports compelling presentations succinct summary documents clear and concise emails and any other way you could imagine
- Success working for or managing relationships and administrative processes with multiple research suppliers and agency partners
- Extremely organized and detailorientation with a penchant for data accuracy
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Required Experience:
IC
Employment Type
Full Time
