We are looking for a Video Editor to define and execute a compelling video content strategy that aligns with our marketing objectives. This role requires a creative leader who can blend storytelling technical expertise and datadriven insights to produce highimpact videos. You will oversee a team of video editors drive innovation in content creation and continuously optimize for engagement and conversions.
Creative Strategy & Content Development
- Define the creative strategy aligning video content with objectives such as lead generation brand awareness and conversions.
- Develop audiencespecific content based on demographic and psychographic insights.
- Focus on originality setting trends rather than replicating existing ideas.
Video Structure & Engagement Techniques
- Structure video content effectively:
- Hook: Instantly grab attention.
- Body: Utilize testimonials Broll footage and tutorials to enhance storytelling.
- Call to Action (CTA): Leverage scarcitybased direct or storydriven CTAs to drive conversions.
Process Optimization
- Lead and mentor a team of video editors enhancing their technical and creative skills.
- Establish a systematic approach to video production by combining hooks content structures and CTAs to create multiple variations.
- Automate repetitive editing tasks to enhance efficiency.
Testing Analysis & Continuous Improvement
- Conduct A/B testing to determine the most effective video elements.
- Monitor key performance metrics including CTR (ClickThrough Rate) and CPC (Cost Per Click) to measure success.
- Continuously iterate and improve videos based on data insights.
Documentation & Future Strategy
- Maintain detailed process documentation for future campaigns and training.
- Regularly review and refine video strategies sharing successful approaches with the team
- Stay updated with industry trends to ensure video content remains relevant and impactful.
Requirements
- Bachelors degree in Film Production Media Studies Marketing or a related field.
- Minimum 5 years of experience in video production and editing with 2 years in a leadership role.
- Expertise in Adobe Premiere Pro Final Cut Pro and After Effects.
- Excellent communication leadership and project management skills.
- Strong understanding of storytelling video production techniques and audience engagement.
Benefits
- Flexible working hours
- Variable/Incentive Component in addition to Fixed Package 5 Days working culture
- Health Insurance Benefits
- Tenure Recognition and Awards
- Leave Benefits as per Milestones
- Performance Linked Growth Opportunities
- Out of Term Appraisals
Required Experience:
Senior IC