SEO Content Strategist 12-Month Fixed-Term Contract
SEO Content Strategist 12-Month Fixed-Term Contract
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Job Description
Find your magic with us
Connecting people to their family stories is special. Were proud to deliver thesemagicmoments. Through technology data and insights we bring people closer to their pasttobenefit their future.
Were a fastgrowing team of motivated individuals and were passionate about delivering our product. We dedicate our time to solving meaningful complex problems and at Findmypast you can be a part of this magic.
Role Overview:
Findmypast (part of DC Thomson) is seeking a datadriven SEO Content Strategist to join our Acquisition Family on a 12month fixedterm contract and play a pivotal role in growing our organic search visibility site traffic and conversions. In this role you will be responsible for developing and implementing SEOdriven content strategies that attract engage and convert users interested in genealogy and ancestry research. A significant focus will be on optimising commercial landing pages and creating a cohesive content strategy that aligns with both organic search goals and broader business objectives. This role requires a blend of SEO expertise content strategy skills and a keen understanding of user intent.
Key Responsibilities:
SEO & Content Strategy Development
- Identify content gaps and opportunities ensuring content aligns with user needs search trends and business objectives
- Successful candidates will have experience in using SEO research tools (e.g. Semrush)
- Develop an SEOdriven content creation and optimisation plan with a balanced focus on highconverting commercial landing pages and engaging educational content
- Define the content strategy for landing pages to improve rankings drive traffic and maximise conversions coordinating closely with product and content teams
Content Optimisation & Creation
- Produce highquality SEOoptimised content across landing pages guides blogs and other formats
- Craft commercial landing pages that are optimised for conversions blending best SEO practices with compelling callstoaction and userfocused copy
- Be comfortable creating pages within a modular CMS
Performance Analysis & Reporting
- Track and analyse key SEO and content metrics including organic traffic keyword rankings conversion rates and engagement metrics on commercial pages
- Adjust strategy based on performance to continuously improve outcomes
Requirements
Qualifications and Skills:
- Demonstrable/proven experience in SEO digital marketing or content strategy ideally with a focus on both organic search optimisation and commercial content development
- Proven experience in creating and optimising commercial landing pages with a focus on driving conversions
- Strong understanding of SEO principles including onpage optimisation technical SEO and linkbuilding
- Proficiency with SEO and analytics tools (e.g. Google Analytics Google Search Console Ahrefs SEMrush)
- Excellent written and verbal communication skills with attention to detail and a commitment to quality
- Experience collaborating crossfunctionally particularly with content product design and technical teams
- Passion for genealogy history and creating content that meets both search intent and business objectives
- Be comfortable crafting compelling copy from How to articles to sales pages
Why join our team
You wont find any bureaucracy here but you will find:
- A generous holiday allowance with the chance to buy more
- A pension contribution that stands out in the market 9.5 matched company contribution with a 6 contribution from the employees side)
- All the health and wellbeing benefits youd expect and some you wouldnt
- The chance to work with smart and fun people on products that will bring joy to millions
We want Findmypast to be the best company for all our diverse employees and customers. If youd like a deeper understanding of our commitment to diversity check out ourcareers page.
Benefits
Findmypast is a remotefirst organisation with office hubs in London and Dundee. This role is a temporary remotefirst position working 35 hours per week with regular team days in our London Fleet Street office. We offer a generous package including 26 Days Holidays Bank Holidays health cash plan corporate gym discounts excellent pension a competitive salary and many more staff discounts and benefits.
We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race religion gender sexual orientation age marital status disability or any other protected characteristics.
If you have any issues with your application please email
Closing date for applications: Tuesday 22nd April 2025 at 23:59hrs
Please note that we reserve the right to close the vacancy early once we have received suitable applications. Therefore please ensure you submit your application as early as possible to avoid disappointment.
Employment Type
Contract
