Senior Marketing Manager Cardiometabolic Portfolio
Senior Marketing Manager Cardiometabolic Portfolio
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$ 124500 - 231300
1 Vacancy
Job Description
At Roche you can show up as yourself embraced for the unique qualities you bring. Our culture encourages personal expression open dialogue and genuine connections where you are valued accepted and respected for who you are allowing you to thrive both personally and professionally. This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche where every voice matters.
The Position
Senior Marketing Manager Cardiometabolic Portfolio
Who We Are:
Core Lab Marketing is a place for passionate leaders who are determined to make an impact for patients customers and for the organization. We aspire to deliver better health outcomes for all patients by providing comprehensive solutions to Core Laboratories supporting Integrated Health Networks and Reference Labs. We are committed to creating a positive culture and focus on the values of the team and its members. We take responsibility for our actions and deliver on our commitments while also prioritizing work/life balance to ensure everyone thrives both personally and professionally. The team emphasizes learning and development and we empower team members to speak openly.
We represent Roches commitment to lead with science in order to develop transformational solutions that help improve patient outcomes and simplify lab operations. As the Core Lab market leader in the US the Core Lab team excels at the identification commercialization and the full endtoend management of reagent solutions that enable our customers to deliver on their overarching priorities including improving patient outcomes.
The Opportunity:
We are seeking an experienced marketing professional who is driven by deep customer insights and driving differentiated solutions that bring value for physicians laboratorians patients payers and health systems in the Cardiometabolic therapeutic area. The Senior Marketing Manager is accountable for a comprehensive strategy and marketing plan that drives demand across our Cardiac portfolio improves patient outcomes and drives revenue. This includes a blend of strategic thinking crossfunctional leadership and tactical across personal and nonpersonal channels.
This role requires strong collaborative skills given the need to collaborate with multiple business partners Field Sales Global Lifecycle Team Corporate Accounts Medical & Scientific Affairs Insights Market Access Product Management Advocacy Training & Development potential pharma partners agencies and other key stakeholders. This individual will represent the voice of the customer internally leading the creation of both strategy and tactics that demonstrate how our products help fulfill unmet needs in the market.
Job Facts:
The Senior Marketing Manager Cardiometabolic portfolio reports to the Clinical Marketing Director and serves as a member of the Clinical Marketing Teama team representing four key disease areas (Neurology Infectious Disease Cardiometabolic and Womens Health)
Leads Cardiac marketing strategies tactics and activities including promotion positioning messaging strategic investments potential pharma partnerships and sales support
Balances the crossfunctional strategic pursuit of longterm growth with the short term needs of sales and other partners and is accountable for meeting annual objectives
Serves as core member of crossfunctional cardiac squad and leads commercial subteams focused on cardiac (ex. Cardiac Tactic Toolbox team Lp(a) Commercialization Team)
Leads the development and of the Cardiac portfolio marketing plan to create demand and maximize patient customer and financial impact. This includes defining key performance indicators (KPIs) critical to driving desired outcomes
Drives tactical and a seamless well integrated brand message and overall position across multiple marketing platforms
Evaluates potential to partner with internal/external pharma on strategies to ensure diagnostic marketing strategy enables disease modifying therapy (DMT) utilization
Partners with PM and key stakeholders to create short and longterm product roadmaps within the Cardiac portfolio (pipeline planning).
Partners with Reagent Product Marketing team to drive a coordinated approach to product management of tests in the Cardiac portfolio including launch and inmarket
Supports key customer engagements including medical conferences IHN visits 360 events and City Events as necessary in partnership with Clinical Specialists PM & MSA
Responsible for managing investment decisions to ensure profitability and maximize return
Partners with agency to develop compelling creative and impactful media plan with regular review and optimizations
Ensures development of compliant and effective promotional tactics and effective pullthrough of these tactics. Partners closely with Legal and Regulatory organizations
Who You Are:
(Required Qualifications & Experience)
Bachelors degree in Marketing Sales or related business or scientific field
5 years of marketing or equivalent work experience (i.e. consulting)
Preferred Qualifications:
Demonstrated breadth of experience in the following core competencies: agility crossfunctional collaboration business & financial acumen communication creative mindset customer engagement customer insights leadership market analysis and stakeholder influence
Breadth of experience and acumen in strategic marketing market positioning messaging across channels (including sales & digital) and other core marketing capabilities
Strong written and verbal communication skills with various stakeholders senior leadership sales team customers etc.; ability to make the complex simple
Ability to organize a large workset prioritize frequently and balance informed decision making with a bias for action
Proven ability to influence without authority including strong stakeholder management and ability to confidently lead a crossfunctional team
Experience marketing to healthcare providers (HCPs)
Campaign building optimization and omnichannel marketing experience
Experience partnering with a sales organization
Agency management
Understanding of laboratory operations health systems diagnostics business and/or the proven ability to learn quickly
Proven enterprise mindset
Commercial experience within healthcare diagnostics or pharmaceuticals
Ability to travel as dictated by business need
Location:
This position is based onsite in our Indianapolis campus.
No relocation benefits are provided for this role.
The expected salary range for this position based on the primary location of Indiana is $124500 $231300. Actual pay will be determined based on experience qualifications geographic location and other jobrelated factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
#LIJW2
Who we are
A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver lifechanging healthcare solutions that make a global impact.
Lets build a healthier future together.
As a global leader in healthcare Roche Diagnostics offers a broad portfolio of products tools and services that help in the prevention diagnosis and management of diseases like HPV HIV hepatitis and diabetes as well as other medical conditions such as fertility and blood coagulation. These products and services are used by researchers physicians patients hospitals and laboratories worldwide to help improve peoples lives.
Roche is an equal opportunity employer. It is our policy and practice to employ promote and otherwise treat any and all employees and applicants on the basis of merit qualifications and competence. The companys policy prohibits unlawful discrimination including but not limited to discrimination on the basis of Protected Veteran status individuals with disabilities status and consistent with all federal state or local laws.
If you have a disability and need an accommodation in relation to the online application process please contact us by completing this form Accommodations for Applicants.
Required Experience:
Manager
Employment Type
Full-Time
