Senior Product Designer - PSL
Senior Product Designer - PSL
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Job Description
Senior Product Designer
PSL is a startup studio and earlystage venture capital fund focused on the next generation of software and service and especially AI companies based in the Pacific Northwest. After testing hundreds of ideas and creating over 40 startups over the past decade we have developed a successful systematic approach for validating launching and scaling great ideas. See a few examples here.
We believe in the transformational power of AI. As weve built and invested in more than a dozen AI companies over the past few years weve realized that these tools are real important and core to the technological future of work and life. Were looking for people to help us define that future.
Our Role
At PSL youll harness a diverse range of design and AI tools and methodologies to launch new businesses alongside worldclass founders. Were looking for a seasoned Senior Product Designer with deep expertise in design thinking AI and visual design to lead product design and rapidly prototype innovative solutions.
Youll collaborate closely with both the PSL core team and spinout founders helping to shape the next generation of Pacific Northwest companiesfrom the ground up. Your work will directly influence the product team and company trajectory turning bold ideas into marketdefining businesses.
Please submit a portfolio that highlights the full scope of your expertise showcasing both your design process and final executions across a range of projects.
What youll do...
Ideate Validate and Create
- Contribute to new company ideation by participating in brainstorming sessions to generate and refine breakthrough concepts.
- Collaborate with the PSL core team to develop and shape new venture ideas.
- Engage with customers and leverage AI to gather insights synthesize voiceofcustomer (VOC) learnings and refine concepts for stronger market fit.
- Build and test brand prototypes leveraging AI data and our validation framework to assess traction and inform the next steps.
Visual Communication
- Shape earlystage brand strategy through AI tools and workshops focused on naming brand attributes and voice.
- Use AI tools to create informative visuals and baby brands during the company testing phase including crafting mood boards and brand concepts.
- Develop and apply brand systems consistently across product marketing and company touchpoints.
- Collaborate with the core and founding teams(s) to execute key business design initiatives
- Build comprehensive style guides leveraging AI to document brand identity messaging and design principles for longterm consistency.
Product Design
- Conduct voiceofcustomer interviews and distill insights to inform design decisions.
- Iterate concepts and prototypes leveraging user research market trends and intuition to create impactful designs.
- Engage handson throughout all product phasesfrom strategy and prototyping to launch and optimization.
- Collaborate crossfunctionally with PSL teams to translate business and feature requirements into intuitive highimpact design solutions.
- Design engaging features that strengthen company value propositions and deliver delightful seamless customer experiences.
- Translate brand identity into sophisticated userfriendly interface designs.
- Validate designs with real users through testing and feedback loops.
- Develop customer personas and ideal customer profiles grounded in research.
- Establish and communicate design patterns to ensure a cohesive intuitive experience across digital products.
- Refine and champion usercentered design processes educating crossfunctional teams on their strategic value.
Who You Are
Were seeking highperforming AIdriven innovators who thrive in a fastpaced dynamic environment while maintaining a thoughtful and intentional approach to design. As a Senior Product Designer youll blend logic and emotion to craft worldclass experiences that push boundaries.
- A Bachelors degree in a Design or UXrelated field of study or relative experience
- 6 years of relevant brand and user interface design experience
- Efficiency in Figma Adobe Creative Suite and prototyping tools
- Possesses an entrepreneurial spirithas launched or explored startup ideas and may have even founded their own company.
- Passionate about AI and constantly exploring new tools experimenting with workflows and pushing the boundaries of whats possible
- A strong appetite for testing learning iterating and improving
- A bias for action in a fastpaced sometimes ambiguous environment; an ownership attitude
- A deep sense of curiosity and proven ability to propose creative concepts during initial project phases and the ability to deliver on those ideas through detailed design
- Proven ability to solve complex UX problems and the product strategy skills to deliver bestinclass visual design solutions
Good at time management weighing tradeoffs and are selfdriven
- Experience working in a highly iterative and collaborative environment where opinions are strong but loosely held
- Proficiency in designing user interfaces and experiences including information architecture user flows wireframes visual design and prototypes that articulate product design
- Experience working individually and collaboratively and working directly with developers implementing their designs
The salary range for this position is $. Please note that the base salary range is a guideline and individual total compensation will vary based on factors such as the candidates relevant experience qualifications education skill level competencies and work location. In addition this position is eligible for an equity grant.
PSL provides the following benefits for regular fulltime employees:
- Medical dental vision EAP and life insurance. Employee premiums are covered at 100 and dependent premiums are covered at 75
- Long and Shortterm disability coverage fully paid for by PSL
- Selfmanaged paid time off
- Commuter benefit of either a fully subsidized ORCA pass or a parking spot (value up to $300/month)
- Once weekly lunch delivery
- Two volunteer days off to dedicate to a cause important to you
- Professional development allowance up to $1500 annually
We are an equal opportunity employer and highly value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.
Required Experience:
Senior IC
Employment Type
Full-Time
